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  • Netflix Metrics

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    Anish
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    This document outlines success metrics for an ad-led Netflix business model. The goal is to acquire new subscribers and the key metric is weekly active users (WAU). Acquisition metrics include traffic, app downloads, and account creations. Activation looks at users viewing 3 or more videos within 30 days. Retention focuses on 30-day retention rates, monthly active users to weekly active users, and engagement through video starts, completions and time spent per user. Business metrics are ad revenue, net promoter score, and market share.

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    This document outlines success metrics for an ad-led Netflix business model. The goal is to acquire new subscribers and the key metric is weekly active users (WAU). Acquisition metrics include traffic, app downloads, and account creations. Activation looks at users viewing 3 or more videos within 30 days. Retention focuses on 30-day retention rates, monthly active users to weekly active users, and engagement through video starts, completions and time spent per user. Business metrics are ad revenue, net promoter score, and market share.

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    © All Rights Reserved
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    3 views1 page

    Netflix Metrics

    Uploaded by

    Anish
    This document outlines success metrics for an ad-led Netflix business model. The goal is to acquire new subscribers and the key metric is weekly active users (WAU). Acquisition metrics include traffic, app downloads, and account creations. Activation looks at users viewing 3 or more videos within 30 days. Retention focuses on 30-day retention rates, monthly active users to weekly active users, and engagement through video starts, completions and time spent per user. Business metrics are ad revenue, net promoter score, and market share.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    Netflix- Success metrics (Ad-led)

    Goal: Acquire new subscribers


    Assumption: Only Android/IOS app is considered for this exercise
    North Star metric: WAU

    Acquisition Activation Retention/Engagement Business Specific

    Traffic Number of users 30-Day Retention Ad revenue


    Number of app viewing 3 or more MAU/WAU NPS
    downloads videos within 30 % of registered users Market share
    Number of successful days active per month
    account creation Video starts
    Video completions
    Average time spent per
    user

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