Bharti Airtel Case Study

Vennela Madipelli – HU21MGMT0100308

1. Highlight any five entrepreneurial qualities exhibited by the entrepreneur (i.e., Mr. Sunil
Bharthi Mittal) from the instances mentioned in the given case study.

Answer: In 1980, the creator of Airtel, Sunil Mittal, primarily founded Bharti Overseas
Trading Company, an import business where he dealt with generators and other items. He showcased
many entrepreneurial qualities.

Few of those are:

 Vision: He had a clear sense of the future. In those days, when Indians were only
exposed to rotary phones, Mittal recognised the enormous potential of these stylish
phones. As a result, he negotiated a contract with a Taiwanese supplier right away,
and a few months later he began selling phones to clients in India. This demonstrates
his excellent vision.
 Risk Tolerance: He took several chances and had a high-risk tolerance. He took a
risk by recognising the enormous potential in that product even though there were no
companies in the market, demonstrating his propensity for taking risks. To avoid any
additional defeats, he was taking measured risks.
 Motivation: Despite numerous setbacks in his new business, he remained driven and
converted them into opportunities.
 Decision making: He was a very good and rapid decision-maker who made sure his
choices did not impede the company's expansion. One such instance occurred in
2003, when other businesses recognized the enormous potential presented by the
nearly annual doubling of mobile subscriber numbers and the ensuing increase in
market rivalry as a result of the entry of major Indian conglomerates. The move
Bharti Airtel made to outsource the network, the IT, and later the call centres through
long-term partnerships stood out as one of the most important factors in the
company's growth.
 Problem-solving: It was a strength of Sunil Mittal, the creator of Bharti Airtel, as
evidenced by the fact that the company's operations were managed by a collection of
partnerships rather than a single organization, demonstrating the fact that each and
every choice made has far-reaching effects. The founder must therefore ensure that
none of his decisions will harm the businesses with which the organization has
partnerships.
 Critical Thinking
 Tolerance
 2. Discuss the importance of talent management in Airtel with specific examples.

Answer: Bharti Airtel employed more than 20,000 people, and it has always highlighted
talented human capital as a fundamental strength in its human resources strategy. In keeping with
this talent focus, the organization made sure to hire the best talent at all levels, and they do this by
using a competency-based selection method.

an illustration: It made advantage of a programme called the "young leaders" programme to annually
bring in new talent with a creative mentality.

3. Describe the corporate social responsibility practiced by Airtel.

Answer: Bharti Airtel always considered ways to give back to society. It has a foundation that works
on several social problems. The Bharti Foundation was founded in 2000 with the goal of assisting
"underprivileged children and young people of their country to realize their potential." The
foundation developed and funded initiatives that resulted in long-lasting improvements in the
educational system. High-quality pre-primary elementary schools, known as "Satya Bharti Schools,"
were established as its flagship programmed to provide education to impoverished children in rural
areas, particularly female children.

4. In what way Airtel utilized the strategic partnerships to its advantage?

Answer: Bharti Airtel was owned by numerous foreign parties. Technology partnerships
turned out to be a crucial component of Bharti Airtel's corporate strategy. These
partnerships assist Bharti Airtel in dominating its sector. It made use of these alliances to its
benefit. Additionally, the company's technological component must be improved, as well as
its key skills. By utilizing their services to offer cutting-edge network services across the
nation, Bharti Airtel took use of its key partners.