Name: Chinee I.

Flores
Course: BSED-Sci
Subject: ELECT-EM (The Entrepreneurial Mind)
Time: 1:30-2:30
Case Study 1 (Jollibee)

Jollibee Food Corporation is a Filipino fast food chain that first opened its doors
in 1975 and has continued to grow since then. To compete with companies like
McDonald's and KFC, IT took advantage of the developments that came its way. The
case demonstrates how their global expansion strategy backfired, forcing them to
reconsider their strategies. The corporation has opportunities in Papua New Guinea,
California, and Hong Kong, but they must first address their earlier issues in order to be
successful in these nations.
Until recently, the company has been run as two separate entities, with no
cooperation or coordination between them, resulting in confusion and a bad
relationship. We have offered a detailed view of Jollibee operations, including strategies
and the road forward, through this case study. According to an investigation, the
company is presently deciding between globalization and localization strategies.
We advised the company to pursue a global strategy that would give them an
edge over their competition.
In the first place, since the fast food sector is essentially a highly competitive
market that competes on price. Both worldwide players with vast financial resources
compete in the business, which has low margins and profits based on economies of
scale. The key to achieving economies of scale is choosing the ideal location to attract
traffic and having a well-managed operation.
The product offerings in the fast food industry are nearly identical. So, factors like
service and supplying extra drinks or any other auxiliary goods with your core product
make a difference. Customer traffic, location, and operation management all affect
profitability. Expansion is mostly accomplished through franchisees and joint ventures;
nevertheless, in order to succeed in this market, it is critical to achieve economies of
scale, as the cost of everything else, as we all know, continues to rise exponentially.
Even so, one of the key areas of worry is the constancy of food quality.
And lastly, they should have values to continue serving people. Customers are at
the center of everything the company does. Customers should be kept in mind first, and
only then should any subsequent decisions be made with their needs in mind. The level
of cooperation between the various teams and levels is likewise considered to be very
high. High operational efficiency and a well-thought-out strategy, with honesty and
integrity as a core principle. As they moved into new countries and regions, they
prioritized the feeling of being part of a single unit and family. Employees have
mastered the ability of listening to what customers want and communicating it to them.
The company's mission statement, "We deliver exceptional taste and happiness
to everyone," establishes its brand as high-quality and consumer-friendly. They stick to
their tagline and represent their company in this way context.
For their vision or their goal is to become the most dominant, quality-oriented,
quick-service restaurant chain in history, as well as the most endearing brand ever.
They deliver FSC excellence at all times. They will always be in the lead when it comes
to product sales. Everybody will be able to access them.
As a result, the 3 B's assisted in the implementation of these initiatives, which
included raising fast food industry standards, increasing brand happiness, and
expanding their consumer base. SWOT Analysis: The opportunity and threats discuss
the external elements affecting the firm's performance, while the strengths and
weaknesses discuss the organization's internal factors.
In this case the Jollibee Corporation should know what their strength and
weaknesses so that they will know what are the opportunities and threats they would
encounter. Also, they will come up with a change drivers’ strategies if the corporation
will be derived from a lot of challenges and problems.