According to the study “Satisfaction and Revisit Intention at Fast Food Restaurants” By Amer Rajput

and Raja Zohaib Gahfoor (2020) The study focus on identifying the positive association of food quality,
restaurant service quality, physical environmental quality and customer satisfaction with revisit
intention of customer at fast food restaurant. Additionally, word of mouth Is investigated as
moderator on the relationship of customer satisfaction with revisit intentions at fast food restaurant.
The result confirmed the positive association of food quality, restaurant service quality, physical
environment quality and customer satisfaction with revisit intentions of customers at fast food
restaurant. However, word of mouth does not positively moderate the relationship of customer
satisfaction with revisit intentions of customers at fast food restaurant. This study emphasizes the
importance of revisit intentions as a vital behavior reaction in fast food restaurants.
Link: https://fbj.springeropen.com/articles/10.1186/s43093-020-00021-0

According to the study “Consumer attitude and Intention Relationship for Fast Food” By Sazzad
Mahmud (2019) The Study focus in investigating the significance of different variable such as health
perception, hygiene, and price. Affecting consumer’s attitude, perceptions or preference towards fast
food. The findings of the study showed that consumers are so conscious about health. The significant
value of price and hygiene factors are high.
Link: https://www.semanticscholar.org/paper/Consumer-Attitude-and-Intention-Relationship-for-
Mahmud/fd681111abcf88d252bd830c95063debad9d91e1

According to the study “Consumer’s Preference of Fast Food Items in Kathmandu Valley” By Bharat
Rai, Rajshree R Rawal (2019) The study focus on understanding and evaluating the factors affecting
the consumer preference of fast food items in kathmandu valley. The Taste, Price, Ambiance and
Location have taken independent variables and brand preference has been taken as dependent
variables in the study. The result shows that there is significant relationship between dependent
variables ( Taste, Prince, Ambiance, and location) and dependent variable (Brand Preference). Based
on regression analysis, taste, ambience and location have significant and positive impact
on consumer preference for fast food items. It means consumers are much more
concerned and aware about these factors while consuming the fast food.
Link: https://www.semanticscholar.org/paper/Consumers'-Preference-of-Fast-Food-
Items-in-Valley-Rai-Rawal/c79401842b7b6d3c467f9c622acf6e0d60e18cb1