Finlatics Investment Banking Experience Program - Project 1

1. A great profile-idea combination would be C (a Chartered Accountant with

previous experience working at a financial advisory firm) and B (Food
delivery application). I feel that having experience in a financial advisory
firm he might have excellent convincing skills and he will have a better
understanding of cost management.

Advantages –
1. Better understanding of Finance – Arjun would comprehend money
and investing better because he is a chartered accountant. As a result,
he will be able to better manage the costs and employ the cash.

2. Good in mass management - He formerly worked for a financial

consultancy business where he gave advice to clients. From there, he
will likely have strong mass management abilities and be able to
persuade others of his viewpoint.

3. Growing industry - Recently Indian market has adopted the food

delivery industry and this industry is in its growth stage. Currently, the
application is operative only in the city of Mumbai, Arjun has a great
opportunity to serve the whole Indian market and get a big market
share.

Challenges –
1. Massive competition – Arjun has decided to operate a food delivery
application, but nowadays there is massive competition in this industry.
The major competitors are Zomato, Uber Eats and etc. Arjun may face
difficulty to capture the market share and competing with these giants.

2. Cost controlling factor - Right now, this industry is a loss-making

industry; most of the players in this industry were never seen profit in
their past and still not generating any profit due to high operating cost,
which includes salaries and incentives to delivery executives. To reduce
 the cost, Arjun has to reduce either the wages of delivery executives or
the cost price of food which is difficult in the initial years.

3. Hiring employees – Arjun has to hire more delivery executives to

offer the best and fast delivery, but hiring more delivery executives leads
to an increase in operational costs. To reduce the operating cost, Arjun
will lower the wages of delivery executives, but many food delivery
organizations offer them high wages than why does any delivery
executive work for Arjun?

A Similar Story –
Mohamed Merzouk Co-Founder of Gebni. Gebin is among those food
delivery startups in USA that caters you affordable yet quality food. Their
app has a beautiful user interface that shows food items priced as per
demand. This means that you can get your favorite meal at the best
price. In addition to this, the app displays the varying rates of meals in
the form of graphics. This makes it easy for the user to interpret the rate
and orders early for any upcoming event. Gebni is best for those who
are looking for an economical way to get daily meals. It has also raised
about $400,000 since its inception through angel and seed funding.

Conclusion –
All in all, I believe Arjun’s love for his idea. He will defiantly build a great
team, and along with his team, he will be able to generate profits and
capture the market share by reducing the cost.
2. As currently Arjun is operating only in the city of Mumbai, and now
planning to oprate all over India. For this Arjun requied huge capital and
management experties so that Arjun can go for Loans along with private
equity. It is a clear value addition to the company through several other
variables such as financial benefits, network driven benefits and advisory
benefits. Given the chosen profile-idea combination, I believe Arjun’s focus
should be on advisory benefits and financial benefits.

Required Knowledge
1. To operate his application all over Indian Arjun should have good
Negotiation skill so that he can make a good deals with the street food
vendors with minimum cost.
2. As mention in above reporte that this industy is growing but loss making
industry so without positive mindset and discipline he can’t make his
company survive in this market.
3. To manage the delivery executives and oprational activity Arjun required
good management team so that the company can operate its
operational activities smoothly.
4. The company need its input in low cost and its oprational cost should be
low so that company can easly compitite in market and also generate
profite. For this Arjun required good Cost Management team as well.