Anti-Counterfeit Solution

#AsliHiSahi

INVESTOR OPPORTUNITY
The BIG Problem
With the advancement in technology the spread of
counterfeit goods (commonly called "knock-offs" or "rip-
offs") has become global in recent years and the range
of goods subject to infringement has increased
significantly. The imitations of items include clothing,
handbags, shoes, pharmaceuticals, aviation and
automobile parts, watches, electronics (both parts and
finished products), software, works of art, toys, and
movies. These form a huge sector in market share
hence, for original manufacturers this is a BIG Problem.
 The Solution
• Database
• Code
Create Creation EICASH

• Code
Implement Printing • Consumer
Data

• Verify
Scan and Earn

EiCash | Anti Counterfeit

3
Solution
 Target Market

Pharma FMCG
Manufacturers

OEM Appliance
EiCash | Anti Counterfeit
4
Solution
 Competitors

• Industry • New In Market • New In Market

Other Mentions

Other Mentions
Major Competitor

Leader • NFC Dynamic • Silica based

• Provides Code embedded
Holograms • Flawed code
• 900+ Solution • Requires
employees • Expensive Special
• Primitive • US based scanner
Technology • Expensive
• Noida Based Solution
• US based

EiCash | Anti Counterfeit

5
Solution
 Competitor Comparison
Attributes/Features Holostik Eicash
Printing Machine Setup each ₹ 10,00,000 onwards ₹ 3,00,000 max
Reproducibility High1 Zero
Reliablity Low2 High

1Rep. 2Rel.
Consumers rarely
Can be copied and
can differentiate
mass produced
between real and
easily
fake holograms

Holograms are
Low quality
complex and hence
hologram visually
difficult for the
appears the same
naked eye to
as the original one.
differentiate.

EiCash | Anti Counterfeit

6
Solution
 Competitive Analysis (S and W)
Factors Holostik Eicash Importance to
end user
Product Hologram Code-Scan 4
Price 25p + 5-17p 2
Quality Less Appealing Techy 5
Sales Method All (Huge Network) Direct Sale 1
Advertising Media Cashback 5
Location Prime Not Prime yet 4
Company Reputation Leader Emerging 4

Least
Strength Important

Most
Weakness Important
EiCash | Anti Counterfeit
7
Solution
 Competitive Analysis (O and T)
Threat
• Firms like Paytm have deep
market reach.
• Their wallet is widely accepted
across the country. Users are
familiar with their scan and pay
feature.
• They recently have started food
deliveries and Paytm wholesale.
Considering their assets and available
technology they could give us a very tough
competition in this domain of business.
EiCash | Anti Counterfeit
Solution
Opportunity
• With the expansion of e-
commerce the counterfeit
market has also grown.
• The number of mobile friendly
users are growing as e-
commerce is engaging them in
online payments, cashbacks,
recharges, Etc.
These changing scenarios have created a
perfect opportunity to step in and grow as an
Anti Counterfeit Solution product.
8
 REVENUE MODEL
• Direct
Direct Code
• Sticker

• Cashback
Promotion
• Commission

• Recharges
Wallet • Bill
Payments
EiCash | Anti Counterfeit
9
Solution
 Pricing Strategy

Cost Plus Value Based

• Client Acquisition
• Customer
Low Profits Based on Competitive Advantage
1 Acquisition
Very Competitive Big Brands
• High Profit
Small Brands New Clients
Margins
Existing Clients Premium Codes 2 • Brand Promotions

EiCash | Anti Counterfeit

10
Solution
 Current Sales
Revenue Projections (including
promotions)
35.00
32

30.00

25.00

20.00
17.00

15.00

10
10.00 9.00
8.00

5.00 4.00

0.00
Year 1 Year 2
QR Code price ( in paisa) Quantity (in lakhs) Revenue ( in lakhs)
EiCash | Anti Counterfeit
11
Solution
 Current Client ( Sakarni Data )
Revenue Projections

12.00

10
10.00

8.00

6.00

4.00 4.00
4.00

2.00
1

0.00
QR Code price ( in paisa) Quantity (in thousands) No. of Days Revenue ( in thousands)

EiCash | Anti Counterfeit

12
Solution
 Sakarni Data extended
Revenue Projections

14.00

12
12.00

10
10.00

8.00

6.00

4.00
4.00

2.00 1.73

0.00
QR Code price ( in paisa) Quantity (in thousands) Months Revenue ( in cr)
EiCash | Anti Counterfeit
13
Solution
 Ghadi Detergent Data extended
Revenue Projections

14.00

12
12.00

10
10.00

8.00

6.00

4.00
4.00
2.88

2.00

0.00
QR Code price ( in paisa) Quantity (in lakhs) Months Revenue ( in cr)
EiCash | Anti Counterfeit
14
Solution
 Sales Forecast
Revenue Projections
45
40.5
40

35 Class 1 company
( Daily production in tens of lakhs)
30
30 28.8

25 Class 3 company
( Daily production in tens of Thousands)
20

15 Class 2 company
10 10 10 10 ( Daily production in Lakhs)
10

5
1.7
0
Class 1 Class 2 Class 3 Total
No of Unit Revenue Per Yr (in cr)

EiCash | Anti Counterfeit

15
Solution
 3 Year Projections
Revenue - Expense Projections

350.00

300.00
300.00

250.00

200.00

150.00

100.00 100 100.00

100.00
60
50.00 30.00 30 30.00
3.00
-
Year 1 (Direct Sales) Year 2 (Promotions) Year 3 (E-Commerce)

Revenue (in cr) No of Products Total Expense (in cr)

EiCash | Anti Counterfeit

16
Solution
 The Required Financial Kick-Start

Funding Amount
Funding For
(in Cr)
8%
Printing
1
Hardware 15%

Staff 2
54% 8%
Software 1

Workspace 2
15%
Wallet
7
Solvency

Total (in cr) 13

Printing Hardware Staff Software Workspace Wallet Solvency

EiCash | Anti Counterfeit

17
Solution
 Client List

EiCash | Anti Counterfeit

18
Solution
 KEY TIMELINE GOALS

Present 1/12/19 1/12/20 1/12/22

Marketing Plan

Secure Funding

Phase 1 ( Operation Clean Swipe )

Phase 2 ( Asli E-Commerce )

Phase 3 ( Asli Manufacturing )

EiCash | Anti Counterfeit

19
Solution
 • Expand – get more clients
Phase
• Build – team formation One
Operation Clean Swipe
• Create Platform – get ready for
phase two

• Collect Data – Consumer Metrics

EiCash | Anti Counterfeit

20
Solution
 • Expand – get more clients
Phase
• Prepare – phase three, manufacturing Two
Asli E-Commerce
• Use Platform – analytics, promotions,
premium codes

• Revenue Sources – direct sales and

paid promotions

EiCash | Anti Counterfeit

21
Solution
 Our Team
Neeru Chetan
Aggarwal Gupta
Bhavna
CFO Saxena

Chinmoy
Roy
CMO
CTO Eitish
Jain

EiCash | Anti Counterfeit

22
Solution
 THANK YOU!

Chinmoy Roy

hr@eicash.com

9910392571

EiCash | Anti Counterfeit

23
Solution