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  • Markeyting Topics Exam

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    Akash Didharia
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    This document discusses various marketing strategies and concepts for a new product, including influential pricing factors, market segmentation and targeting, product lifecycle stages and promotion strategies, pros and cons of distribution channels, integrated marketing communication implementation, the marketing mix, consumer decision-making processes and types, the BCG model and Ansoff matrix, and rebranding and brand repositioning.

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    This document discusses various marketing strategies and concepts for a new product, including influential pricing factors, market segmentation and targeting, product lifecycle stages and promotion strategies, pros and cons of distribution channels, integrated marketing communication implementation, the marketing mix, consumer decision-making processes and types, the BCG model and Ansoff matrix, and rebranding and brand repositioning.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    5 views1 page

    Markeyting Topics Exam

    Uploaded by

    Akash Didharia
    This document discusses various marketing strategies and concepts for a new product, including influential pricing factors, market segmentation and targeting, product lifecycle stages and promotion strategies, pros and cons of distribution channels, integrated marketing communication implementation, the marketing mix, consumer decision-making processes and types, the BCG model and Ansoff matrix, and rebranding and brand repositioning.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    -Pricing Strategies? In case of new product? Influential factors.

    -Market Concept/Philosophy?

    Macro and micro trends that effect consumer behaviour

    -Segmentation and targeting

    -Product Lifecycle stages (PLC) and related promotion strategies

    -Pros and cons of different Distribution Channels? Things to keep in mind when selecting suitable
    channel. Functions performed by DC

    integrated marketing communication and how to implement it

    Marketing Mix

    -decision- making process of consumers or consumer buying behaviour. Types.

    BCG Model & Ansoff Matrix

    Rebranding and brand repositioning?

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