Ecosystem analysis

Zoom
Goal - Zoom provides frictionless video communication environment in order to encourage
professional interaction (Zoom, 2021).

Industry- online video technology industry (Zoom, 2021)

Product; meetings (Zoom, 2021

Information technology
 Order processing – Zoom does not allow purchase orders. It makes use of the available
subscriptions that it offers the customers. Zoom makes use of its own servers, Microsoft
and web service to ensure the service are delivered as required by the organization. The
sales representatives normally renew the subscriptions at the request of the customers.
 Product promotion – Zoom is always sound and agile in its product promotion strategies
due to the competition that exists in the market. It utilizes the quality and ease of use
features as the appropriate features that can sell the products and services of the
organization.
 Product scheduling – Scheduling to satisfy the needs of the customers in relation to the
individual customer’s preferences. Zoom offers unified communication platforms that
have the potential to deliver fundamental changes and happiness that determines how
people interact and connect through the frictionless and secure content, chat, phone, and
video sharing (Zoom, 2021).
Banking and finance
 Banking and finance organizations are offering credit facilities to fund profitable
operations of Zoom video communications.
 The organizations have been resourceful in the efforts of zoom of establishing multiple
data centers.
 The banking partners assist Zoom in assessing the risks that are associated with the
business operations that are critical (Zoom, 2021).
 The organization has patterned with banking institutions as strategic partnered to enable it
achieve the core objectives of maximizing the revenue.
Transport and logistics
 AT and T have teamed to offer better video communications to the organization’s
customers.
 Software and hardware licenses are source from single suppliers
 The organization hires engineers and salespeople to increase the sales being made by the
organization from its services.
 Zoom is increasing its capacity by sourcing its cloud infrastructure from Microsoft Azure
and Amazon web services (Zoom, 2021).
E – Commerce
 Product shipping - The business activities of the organization rely on the regulations,
rules, foreign laws and local rules.
 Product promotion - The compliance of the organization with the rules have substantial
effect on the capital expenditures that are incurred by the organization (Zoom, 2021).
Social networking
 Zoom has responded promptly to the technological changes to streamline the social
networking of the organization.
 It is currently expanding its operations outside of US.
 Zoom delivers digital connection that manages the exchange of information among
people.
 The products are offered by the organization through virtual backgrounds, zoom rooms
controller, zoom rooms client and meetings.
 Zoom operates in a competitive market in which it is required to compete effectively to
remain relevant in the industry.
 Social networking is aimed at realizing the drive of new acquisition of customers to allow
the customers have easy time in holding meetings by attracting free hosts (Zoom, 2021)

Programming and software

 Revenue growth is associated with reliability of its software
 The software products of zoom have raised concern issues of security and privacy
 The programming and software of the organization is uniquely designed to allow the
organization to meet the unique needs of the consumers (Zoom, 2021).
Digital entertainment
 The digital entertainment encourages digital marketing that makes zoom a better option
for people engaging in online businesses.
 Zoom enables digital entertainment through the creation of themes, utilization of
breakout rooms, playing of online games, and mixing up zoom backgrounds (Zoom,
2021).

Relationship between industries

The relationship between the industries is allowing zoom to offer enticing and
personalized customer experience to its customers. Besides, the relationship is
proving to be beneficial in the establishment of overall success, awareness and brand
loyalty (Zoom, 2021).
 Infomation Banking and
finance
technology

Consumers
Software and
programming

Transport
and
logistics Digital
entertainment

Information technology
 Zoom offers online chat and video telephony services through a use of peer-to-peer clod
software platform that allows for social relations, distance education, telecommuting and
teleconferencing.
 Zoom has recently announce kiosk mode that enables users to visit offices to check
virtually with receptionists (Zoom, 2021).

Software and programming

 The software usage has demonstrated a global increase that is remarkable due to the
multiple quarantine measures that were implemented across the world.
 Software products have been subjected to media and public scrutiny due to privacy and
security issues (Zoom, 2021).
Transport and logistics
 Most of the products and services are found online
 Zoom has increased the number of individuals allowed per a specific meeting (Zoom,
2021)

Banking and finance

 The development and research cots see to be ten percent of the revenue realized by the
organization
  The banking and finance partners are offering credit facilities for zoon to set up data
centers across various parts of the world.
 Share price for zoom rose during the pandemic (Zoom, 2021).
E- Commerce
 Zoom has partnered with organizations such as Meta to have the integration of the zoom
technologies with augmented reality to intensify the experience of the consumers.
 Educational and organizations have switched their programmes by offering them through
zoom.
 The users rose from ten million to 300 million during the pandemic (Zoom, 2021).
 Reference
Zoom. (2021). Zoom Video Communications Annual Report 2021 [Ebook]. Retrieved 16
February 2022, from.