GOLDEN GATE GENERAL NUTRITION SERVICES CLINIC

NASAMBU RUTH NYONGESA

DIPLOMA IN NUTRITION AND DIETETICS

INDEX: 5341010384

COURSE CODE: 2916

PAPER CODE: 307B

RIFT VALLEY TECHNICAL TRAINING INSTITUTE

MR.RAYMOND

KENYA NATIONAL EXAMINATION COUNCIL IN PARTIAL FULFILMENT IN THE

AWARD OF DIPLOMA IN DIETETICS MANAGEMENT

NOVEMBER

i
DECLARATION
I declare that this is my original work and it has never been presented to any examination board
be for .I therefore present it to the Kenya national and examination council as part of the
requirement in the award of diploma in nutrition and dietetics.

Name of the student: Nasambu Ruth Nyongesa

Signature:……………… Date:………………….

Supervisor: Mr. Raymond

Signature:……………… Date:………………….

ii
DEDICATION

I dedicate this work to my dear parents Mr. and Mrs. Wickliffe and my sibling Sammy for the
emotional support and immense sacrifice in educating me.

iii
ACKNOWLEDGEMENT
My appreciation goes to my supervisor in the support in every stage of writing and compiling
this business plan. May God bless you.

iv
TABLE OF CONTENTS

Contents
DECLARATION..............................................................................................................................................ii
ACKNOWLEDGEMENT.................................................................................................................................iv
TABLE OF CONTENTS...................................................................................................................................v
EXECUTIVE SUMMARY...............................................................................................................................vii
1.0 BUSINESS DESCRIPTION.................................................................................................................vii
1.2 MARKETING PLAN.........................................................................................................................vii
1.3 ORGANIZATIONAL AND MANAGEMENT PLAN.................................................................................vii
1.4 PRODUCTION PLAN.........................................................................................................................viii
1.4.1 Long term objectives................................................................................................................viii
1.4.2 Short term objectives...............................................................................................................viii
1.5 FINANCIAL PLAN..............................................................................................................................viii
CHAPTER ONE..............................................................................................................................................1
BUSINESS DESCRIPTION...............................................................................................................................1
1.1 Business Name.................................................................................................................................1
BUSINESS LOGO...........................................................................................................................................1
1.2 BUSINESS LOCATION..........................................................................................................................1
SKETCH OF THE BUSINESS LOCATION..........................................................................................................1
1.3 Form of Ownership............................................................................................................................2
1.4 Product and Services.........................................................................................................................2
1.5 Justification of Business Opportunity...............................................................................................2
1.6 INDUSTRY.........................................................................................................................................2
1.7 OPPERATIONAL RESOURCES..............................................................................................................3
1.8 CAPITAL INVESTMENT.......................................................................................................................3
CHAPTER TWO.............................................................................................................................................4
2.1 MARKET PLAN....................................................................................................................................4
2.1.1 NUTRITION RELATED CONDITION...............................................................................................4
2.1.2 ADOLECENT................................................................................................................................4
2.1.3 GETIATRICS AND PEDIATRICS......................................................................................................4

v
 2.2 MARKET SHARE..................................................................................................................................4
2.3 PERCENTAGE OF MARKET SHARE PER SHARE................................................................................5
2.4 COMPETITION....................................................................................................................................5
2.5 METHOD OF PROMOTION AND ADVERTISING..................................................................................5
2.6 PRICING STRATEGY............................................................................................................................5
2.7 SALES STRATEGY................................................................................................................................5
CHAPTER THREE..........................................................................................................................................6
3.1 ORGANIZATIONAL / MANAGEMENT PLAN........................................................................................6
3.2 MANAGEMENT PERSONNEL/BUSINESS MANAGER...........................................................................6
3.2.1 THE MANAGER............................................................................................................................6
3.2 OTHER BUSINESS PERSONNEL...........................................................................................................7
3.2.1 THE MANAGER............................................................................................................................7
3.1 OTHER BUSINESS PERSONNEL...........................................................................................................7
3.1.1 ASSISTANT MANAGER...............................................................................................................7
3.2.1 TECHNICIAN................................................................................................................................8
3.2.2 ACC0UNTANT..............................................................................................................................8
3.2.3 SALES MANAGER/ ORGANIZER...................................................................................................8
3.2.4 SECURITY OFFICER......................................................................................................................9
3.4 RENUMERATION AND INCENTIVES IN PERSONNEL...........................................................................9
3.6 LICENCE, PERMITS BY THE LAW.........................................................................................................9
CHAPTER FOUR..........................................................................................................................................10
4.1 OPERATION AND PRODUCTION PLAN............................................................................................10
4.2 PRODUCTION AND CAPACITY..........................................................................................................10
4.3 REPAIR STRATEGY............................................................................................................................10
4.4 PRODUCT STRATEGY........................................................................................................................10
4.5 RISK ANALYSIS..................................................................................................................................10
CHAPTER FIVE............................................................................................................................................11
5.1 PREOPERATIONAL COST..................................................................................................................11
PROFORMA CASH FLOW STATEMENT FOR YEAR ONE...............................................................................12
PROFORMA CASH FLOW STATEMENT FOR YEAR TWO..............................................................................13
PROFORMA CASHFOW FOR YEAR 3...........................................................................................................14

vi
 EXECUTIVE SUMMARY
1.0 BUSINESS DESCRIPTION
The business will operate under the name Golden Gate General Nutrition Clinic .Golden
Gate is a name of a village near Kitale town. The proprietor chose that name because it is
a name known by many and the business will be located in that village. The above named
will be sent to the registrar of business in the office of the attorney general to confirm that
there’s such business name existing already.

1.2 MARKETING PLAN

The location of the business ensures all customers of all standards

And ages are targeted. There shall be;

 Individual customers
 Commercial customers
 Institutional customer

The proprietor will have three competitors near the business

Having almost the same business

1.3 ORGANIZATIONAL AND MANAGEMENT PLAN

In effective organization and management of Golden Gate General Nutrition Service
Clinic a number of objectives must be laid down by the proprietor. This objectives
include
 To encourage unity of command in the organization to avoid conflicts in the
business growth
 To develop staff efficiency by training and motivation
 To archive the high performance and profit in business
 To ensure resources and a well trained and experienced workforce is available in
business success.

vii
1.4 PRODUCTION PLAN
Golden Gate General Nutrition Services Clinic shall be divided into long term objectives and
short term objectives as shown below

1.4.1 Long term objectives

To achieve 99% of all the required facilities and capability, operation, process, service strategy,
expense analysis, regulation affecting operation and efficient action plan.

1.4.2 Short term objectives

 To offer the best goods and services that will attract as many customers as possible
within and without area.
 To achieve 50% of the required Production operation system by January 2023
 To acquire modern machine and technology.
 To achieve the 40% of all required facilities through use of personal savings and loans by
January 2023 so as to satisfy the needs of our customers

1.5 FINANCIAL PLAN

Golden Gate General Nutrition Services Clinic will operate with KCB bank, Nakuru branch. The
business accountant will keep various books of accounts such as ledger books, cheques paid and
receive balance sheet, Trading and loss counts among others.

viii
 CHAPTER ONE

BUSINESS DESCRIPTION
1.1 Business Name
The business will operate under the name of Golden Gate General Nutrition Clinic. Golden Gate
refers to entry into a beautiful, healthy and treasured life .This will attract many people since it
suggests something worth going in it. The above name will be sent to the registrar of business in
the office of the attorney general to confirm that there is no such business name already existing.

BUSINESS LOGO

1.2 BUSINESS LOCATION

The business will be located in Kitale town in the Yes plaza building near KCB bank, opposite
Barclays bank and the new Khetias super market

SKETCH OF THE BUSINESS LOCATION

1
Key

Sowa Nutrition clinic

Grace nutrition clinic

Golden Gate General Nutrition Clinic

1.3 Form of Ownership

This business will be in form of a sole proprietor, as the owner has all the necessary knowledge
and skills of operating and managing the activities of the business with the help of employees.
Sole proprietorship is also easy to form and facilitate, there is quick decision making and lower
cost of management.

1.4 Product and Services

The product to be in form will include;

 Nutrition supplements and therapeutic feeds.

 Nutrition education and counseling.
 Nutrition monitoring and evaluation.
 Clinical tests in nutrition related conditions.

1.5 Justification of Business Opportunity

The business stands a chance to grow due to the increasing number of nutritional related diseases
in Kitale town and its environs. Malnutrition

Among children under two years, youth and adults is growing rapidly ,thus leading to diseases
like diabetes, hypertension, protein energy malnutrition, cardiac diseases, kidney diseases among
other conditions as recorded in the several heal facilities

1.6 INDUSTRY
Although the business will start as a small entity it is going to serve the entire country if we
notice increased demand in the country. This expansion will increase job opportunities
considerably hence improving peoples economy.

2
1.7 OPPERATIONAL RESOURCES
The business requires labour, capital and technology in order to expand. The business will have
trained personnel who will be responsible with the running of the business with respective level.
The location of the business will be strategic since it is at the center of Kitale town.

1.8 CAPITAL INVESTMENT

The proprietor intend to invest ksh 700000 to be used in renting or buying the business enterprise
in the business among other expenses. The proprietor expects to acquire startup funds from the
following sources,

Proprietor savings ksh 400000

Family and friends ksh 100000

Loan from KCB bank ksh 200000

Total ksh 700000

3
 CHAPTER TWO
2.1 MARKET PLAN
The customers of this business will be patients with nutrition related conditions, adolescent, the
elderly and also children.

2.1.1 NUTRITION RELATED CONDITION

The proprietor will be dealing with patients with nutrition related conditions such as diabetic,
hypertension among others since such conditions are on the rise in Trans Nzoia County and the
whole country at large.

2.1.2 ADOLECENT
Young people who are at 20s or early thirties cares a lot about their body physic. The business
will be offering nutrition counseling and gym services to help them attain the body figure they
want.

2.1.3 GETIATRICS AND PEDIATRICS

Children and old people need nutrition monitoring by frequent visiting to Golden Gate General
Nutrition Clinic.

2.2 MARKET SHARE

The approximate size in the locality under construction will be increasing steadily from 1000
to 2000

Sales
kiminini
maili saba
cherangani

entebes

4
2.3 PERCENTAGE OF MARKET SHARE PER SHARE
Kiminini area

15x2000/100 =300

Entebase area

9x2000/100=180

Maili Saba

11x2000/100=220

Cherangani area

10x2000/100=200

2.4 COMPETITION

The business will run quite well although there will be competitors with the same business entity

from outside Trans Nzoia County who are also quite established. However the weakness of our

competitors is that they offer their services at a slightly higher price .there weakness will be our

strength since we will be offering our services at a slightly cheaper price.

2.5 METHOD OF PROMOTION AND ADVERTISING

The business will create awareness by advertising using billboards and also using the most

popular radio stations in the country.

2.6 PRICING STRATEGY

Credit will be granted to our loyal customers, and services shall be offered to them at a discount.

2.7 SALES STRATEGY

The fact that there will be increase in demand of our product and service, we shall have to

employ more working personnel to help in running the business.

5
 CHAPTER THREE

3.1 ORGANIZATIONAL / MANAGEMENT PLAN

The chart below shows the management breakdown of the business in achievement of its goals.

Manager

Assistant Manager

Technician

Accountant

Sales Manager

Security Officer

3.2 MANAGEMENT PERSONNEL/BUSINESS MANAGER

3.2.1 THE MANAGER
This is the boss controlling and managing the affairs of the firm.

Skills and qualification

 degree in Nutrition and Dietetics

 Certificate in sales and marketing
 Willing to work in a salary of 30000 per month
 Diploma in medical laboratory technology

3years experience

6
Duties and responsibility

 Immolate policies for the business

 Supervising subordinate staff
 Ensure that the goals of the business are achieved

3.2 OTHER BUSINESS PERSONNEL

The business entity will be able to manage eight permanent workers during the start and more
will be employed later on as the business expands to meet the demand of customers.

3.2.1 THE MANAGER

This is the boss controlling and managing the affairs of the firm. All other personnel are going to
be under him or her.

Skills and qualifications

 Must have diploma in business management.

 Must have certificate in sales and marketing.
 Must be willing to work in a salary of 30000 per month.
 Must have degree in Nutrition and Dietetics.
 Have experience of working with a firm in at least 3 years.

Duties and responsibilities

 Inmulate policies in the business.

 Ensuring the management is smooth by supervising subordinate stuff.
 Should ensure that the goals of the business will be achieved.
 Recruitment of new workers.

3.1 OTHER BUSINESS PERSONNEL

The business will be able to manage eight permanent workers during the start and more will be
employed later on as the business expands.

3.1.1 ASSISTANT MANAGER

This is the second rank from the manager and his or her work is to assist the manager in running
the business.

7
Duties and responsibilities

 Assist the manager in identifying market plans.

 Helps the manager in decision making.

Skills and qualification

 Should be literate
 Should have experience working in the business entity.
 Should have Diploma in Sales and Marketing.
 Ready to work at a salary of 20000 per month.

3.2.1 TECHNICIAN
His duty will be able to assist the business entity in installation of laboratory equipment’s in our
clients.

Duties and qualification

 Should be able to identify nutrition assessment equipment’s with any problem.

 Should have at least diploma in equipment installation.
 Ready to work in 15000 per month.

3.2.2 ACC0UNTANT
The accountant will be in charge of all transaction and record keeping in the business entity.

Skills and qualifications

 Should have diploma in accounting or CPA1

 Should have a minimum experience of 3 years
 Should be computer literate
 Ready to work in a salary of 20000

3.2.3 SALES MANAGER/ ORGANIZER

8
Skills and qualification

 Should hold at least diploma in sales and marketing.

 Should have at least diploma in human resource management.
 Should have at least two years of experience.
 Should be ready to work at a salary 13000.

3.2.4 SECURITY OFFICER

Duties and Responsibilities

 To provide security.
 Ensure visitor’s book is signed by the visitor’s being allowing them to enter the gate.

Skills and Qualification

 Should be literate.
 Should be a member of a registered security company.
 Ready to work at a salary of 7000 per month.

3.4 RENUMERATION AND INCENTIVES IN PERSONNEL

An incentives in the workers is an annual party on behalf of the employees and an award will be
given to hardworking employees.

Commission will be given to employees who will work hard so as to ensure the goals are
achieved. The employees will be given house allowances and promotion to show recognition of
their hard work.

3.6 LICENCE, PERMITS BY THE LAW

POST SALARY IN KSHs HOUSE ALLOWENCES
Manager 30000 5000
Assistant 20000 4000
Technician 15000 3000
Accountant 20000 3000
Sales manager 13000 2500
Driver 10000 2500
Security officer 7000 -

9
 CHAPTER FOUR
4.1 OPERATION AND PRODUCTION PLAN
The type of products the business will be offering will be nutrition supplements in those who
needs to be supplemented and therapeutic feeds. The entity will offer high quality supplements
and therapeutic feeds. It will require the following equipments and facilities.

Computer 1 30000 30000

Fire extinguisher 4 7000 28000
Glass counter 3 1500 4500
Trolleys 4 400 1600
Metal shelves 6 900 5400
Tables 5 1000 5000
Chairs 10 500 5000
Total 33 41300 79500
The monthly purchase will be as follows

Item quantity Amount

supplements 33 15000

4.2 PRODUCTION AND CAPACITY

Lorries and tracks that will be used to transport products to distant customers will cost 1000000.

4.3 REPAIR STRATEGY

The technician will be in charge of inspection, repair, and maintenance of equipments in the
clinic.

4.4 PRODUCT STRATEGY

The type of product the business is going to offer will be supplying of supplements and
therapeutic feeds to clients across Trans Nzoia County and the country at large

4.5 RISK ANALYSIS

The inception of this business entity may face challenges from competitors who will start
copying our services. The business will take necessary measures to curb the harm that may be
brought by our competitors. The entity will also ensure quality provision of our goods and
services.

10
 CHAPTER FIVE
5.1 PREOPERATIONAL COST
The business using the following costs to acquire facilities to be able to start the business.

Startup expenses table

requirements cost

Rent 35000

Business permit 2000

Telephone 1500

Electricity meter 2500

Insurance 1500

Advertisement and promotion 10000

Water meter 2000

Stock 100000

Equipments and tools 554000

Totals 758500

11
PROFORMA CASH FLOW STATEMENT FOR YEAR ONE
MONT JA feb ma apr ma jun jul au sep oct nov dec Tot
H N r y g
Cash 620 700 850 100 120 150 150 200 100 200 300 159
Sales 600 00 00 00 000 000 00 500 000 000 000 000 750
00 0
receipts 600 703 633 572 525 518 512 556 595 663 642 726 725
000 100 650 200 500 790 340 890 680 970 520 070 069
0
Deb - - - - 250 150 250 200 - 100 150 - 110
tor 00 00 00 00 00 00 000
Bank 300 - - - - - - - - - - - 300
loans 000 000

Cash 960 765 - - - - - - - - - - 924

receipts 000 100 321
0
Expenc 938 938 938 938 938 938 938 938 938 938 938 938 112
e 00 00 00 00 00 00 00 00 00 00 00 00 560
purcha 0
se
230 230 230 230 230 230 230 230 230 230 230 230 276
Salaries 00 00 00 00 00 00 00 00 00 00 00 00 00
s
rent 300 3000 300 300 300 3000 300 300 300 3000 300 300 360
0 0 0 0 0 0 0 0 0 00
water 100 100 100 100 100 100 100 100 100 100 100 100 120
0
electrici 300 300 300 300 300 300 300 300 300 300 300 300 360
ty 0
traspor 200 200 200 200 200 200 200 200 200 200 200 200 240
t 0
license 150 - - - - - - - - - - - 150
Insuara 150 - 150
nce
Adverti 250 250 250 250 250 250 150
se 0
ment
Maintai 500 500
n
ance
Bank 850 850 850 850 850 850 850 850 850 850 850 850 102
interest 00
Loan 850 850 850 850 850 850 850 850 850 850 850 850 102
Repay 0 0 0 0 0 0 0 0 0 0 0 0 000

12
ment 0
Fixed 122 122
assets 200 200
Teleph 200 200 200 200 200 200 200 200 200 200 200 200 240
one 0
one
taxes 150 1500 150 150 150 1500 150 150 150 1500 150 150 18
0 0 0 0 0 0 0 0 0 000
Total 256 1314 131 131 131 1314 131 131 131 1314 131 131 170
expense 900 50 450 710 710 50 450 710 710 50 450 710 415
s 0
Total 600 703 633 572 525 518 512 556 595 663 642 726 725
paymen 000 100 650 200 500 790 340 890 680 970 520 070 069
t 0

PROFORMA CASH FLOW STATEMENT FOR YEAR TWO

MONT JA feb ma apr ma jun jul au sep oct nov dec Tot
H N r y g
Cash 3000 350 400 300 3500 300 400 300 3000 350 400 415
Sales 400 00 0 0 0 000 0 0 0 000 0 0 0
000 00 00 000 00 500 000 000 000 000
receipt 894 116 139 156 186 218 235 254 291 323 345 336 373
s 360 046 981 186 826 736 671 606 516 426 361 796 931
0 0 0 0 0 0 0 0 0 0 0 10

Deb - - - - 250 150 250 200 - 100 150 - 110

tor 00 00 00 00 00 00 000
Bank 300 - - - - - - - - - - - 300
loans 000 000

total 960 765 - - - - - - - - - - 924

receipt 000 100 321
s 0
Expenc 938 938 938 938 938 938 938 938 938 938 938 938 112
e 00 00 00 00 00 00 00 00 00 00 00 00 560
purcha 0
se
230 230 230 230 230 230 230 230 230 230 230 230 276
Salarie 00 00 00 00 00 00 00 00 00 00 00 00 00
s
rent 300 3000 300 300 300 3000 300 300 300 3000 300 300 360
0 0 0 0 0 0 0 0 0 00
water 100 100 100 100 100 100 100 100 100 100 100 100 120
0

13
elctrici 300 300 300 300 300 300 300 300 300 300 300 300 360
ty 0
traspor 200 200 200 200 200 200 200 200 200 200 200 200 240
t 0
license 150 - - - - - - - - - - - 150
Insuar 150 - 150
a
nce
Advert 250 250 250 250 250 250 150
ise 0
ment
Mainta 500 500
in
ance
Bank 850 850 850 850 850 850 850 850 850 850 850 850 102
interes 00
t
Loan 850 850 850 850 850 850 850 850 850 850 850 850 102
Repay 0 0 0 0 0 0 0 0 0 0 0 0 000
ment 0
Fixed 122 122
assets 200 200
Teleph 200 200 200 200 200 200 200 200 200 200 200 200 240
one 0
taxes 150 1500 150 150 150 1500 150 150 150 1500 150 150 18
0 0 0 0 0 0 0 0 0 000
Total 256 1314 131 131 131 1314 131 131 131 1314 131 131 170
expens 900 50 450 710 710 50 450 710 710 50 450 710 415
es 0
Total 600 703 633 572 525 518 512 556 595 663 642 726 725
payme 000 100 650 200 500 790 340 890 680 970 520 070 069
nt 0

PROFORMA CASHFOW FOR YEAR 3

MONT JA feb ma apr ma jun jul aug sep oct nov dec Tot
H N r y
Cash 3000 350 400 300 3500 300 400 300 3000 350 400 4150
Sales 400 00 0 0 0 000 0 0 0 000 0 0 000
000 00 00 000 00 500 000 000 000
receipts 373 413 443 483 524 555 631 661 701 735 768 807 709
656 5050 206 206 056 906 756 606 456 306 156 006 897
0 0 0 0 0 0 0 0 0 0 0 20

Deb - - 500 100 200 300 - 400 300 400 - 110

tor 00 00 00 00 - 00 00 0 000
0

14
Bank - - - - - - - - - - -
loans -
Cash 960 765 - - - - - - - - - - 924
receipts 000 100 3210
Expenc 930 930 930 938 930 930 930 930 930 930 930 930 111
e 00 00 00 00 00 00 00 00 00 00 00 00 6000
purcha
se
230 230 230 230 230 230 230 230 230 230 230 230 2760
Salarie 00 00 00 00 00 00 00 00 00 00 00 00 0
s
s
rent 300 3000 300 300 300 3000 300 300 300 3000 300 300 360
0 0 0 0 0 0 0 0 0 00
water 100 100 100 100 100 100 100 100 100 100 100 100 1200
electric 300 300 300 300 300 300 300 300 300 300 300 300 3600
ity
transpo 200 200 200 200 200 200 200 200 200 200 200 200 2400
rt
license 150 - - - - - - - - - - - 150
Insures 150 - 150
nce
Adverti 250 250 250 250 250 250 1500
se
ment
Mainta 500 500
in
ance
Bank 850 850 850 850 850 850 850 850 850 850 850 850 102
interest 00
Loan 850 850 850 850 850 850 850 850 850 850 850 850 102
Repay 0 0 0 0 0 0 0 0 0 0 0 0 0000
ment
Fixed 122 122
assets 200 200
Teleph 200 200 200 200 200 200 200 200 200 200 200 200 2400
one
taxes 150 1500 150 150 150 1500 150 150 150 1500 150 150 18
0 0 0 0 0 0 0 0 0 000
Total 256 1314 131 131 131 1314 131 131 131 1314 131 131 170
expense 900 50 450 710 710 50 450 710 710 50 450 710 4150
s

15