HONDA PHILOSOPHY

REFRESHER
Prepared by :
Training & Development Department
Honda Malaysia Sdn Bhd
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2018 National Dealer Convention
AGENDA

WORKSHOP OBJECTIVE

• To learn , understand & practice the true meaning on Honda Philosophy

WHY HONDA PHILOSOPHY IS IMPORTANT

• It’s a Philosophy that separate Honda from its competitor

OUTCOME EXPECTATION

• Apply Honda Philosophy as basis of daily business action and judgement

COURSE OUTLINE

• Introduction to Honda History

• Honda Philosophy
- Fundamental Beliefs
- Company Principles
- Honda Management Policies
- Honda 3 Reality Principles
• Top Talk by the Founder
INTRODUCTION TO
HONDA HISTORY
3
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HONDA MOTOR CO. LTD

Soichiro Honda
Founder: ________________
Established Honda Motor Co. Ltd. on
24th September 1948 in Hamamatsu, Japan

(17th Nov. 1906 –

5th Aug.1991) • Capital 1 million yen • Total of 34 Employees
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HONDA 2016
MOTOR CO. LTD

Takeo Fujisawa
Co - Founder: ______________

Soichiro Honda Takeo Fujisawa

Joined in October 1949 as Managing Director

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HONDA
2016 GLOBAL
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HONDA GLOCALIZATION
2016

Globalization + Localization
 HMSB Established : 15th Nov 2000  Commenced Business : January 2003

Head Office, Hicom Industrial Park Pegoh, Sales & Marketing Office, East Malaysia Regional Office,
Alor Gajah, Melaka. Pacific Star Tower PJ, Selangor. Menara Shell, Kota Kinabalu

Honda Melaka Training Centre (MTC), Honda Central Training Centre (CTC), Honda East Malaysia Training Centre
Hicom Industrial Park Pegoh, Glenmarie, Shah Alam, Selangor. Likas, Kota Kinabalu, Sabah.
HONDA PHILOSOPHY
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Page 14 & 15 3 ELEMENTS OF
2016HONDA PHILOSOPHY

PHILOSOPHY

Fundamental Management
Beliefs Policies

The
The center
center of
of the
the Guideline for Honda
philosophy.
philosophy. associates in daily
performance.
Company
Principles

The purpose and

reason for existence.
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Page 14 & 15 3 ELEMENTS OF
2016HONDA PHILOSOPHY

PHILOSOPHY

Fundamental
Beliefs

The center of the

• Respect for Individual
philosophy.

• 3 Joys (Buying,
Selling, Creating)
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FUNDAMENTAL
2016 BELIEFS

1. Respect for The Individual

Initiative Equality Trust

● Think creatively ● Recognize & respect ● Mutual confidence

● Act on your own differences ● Share the knowledge
decision / judgment ● Treat each other fairly ● Be sincere in fulfilling
● Take responsibility ● Equal opportunities responsibilities
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FUNDAMENTAL
2016 BELIEFS

2. The Three Joys

Founder’s Talk :
The joy felt by a person
who has bought is the
fairest measure of the
value of that product.

Founder’s Talk :
It is not the manufacturer
nor the dealer who know
best value of a product &
makes final judgement,
but the customer who
bought the product & use
it in daily life.
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3 ELEMENTS OF
2016HONDA PHILOSOPHY

PHILOSOPHY

Fundamental Management
Beliefs Policies

Guideline for Honda

The center of the
associates in daily
philosophy.
performance.
Company
Principles

The purpose and

reason for existence.
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COMPANY
2016PRINCIPLES

Maintaining a global viewpoint, we are dedicated to

supplying products of the highest quality yet at a
reasonable price for worldwide customer satisfaction.
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COMPANY
2016PRINCIPLES

• Maintaining a global viewpoint, we are dedicated to

 Technology knows no national  The success of our business

boundaries. depends upon Honda’s associates.
 Honda makes an effort to contribute  ‘We’ can feel true joy in performing
to the sustainable development. our jobs as a responsible individual.
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COMPANY
2016PRINCIPLES

• Supplying products of the highest quality yet at a

reasonable price for worldwide customer satisfaction

 Provide customers with services of  Customers buy our services only

the highest quality. when we do our best to satisfy and
exceed their expectations.
 Make effort to offer services at
reasonable prices.
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3 ELEMENTS OF
2016HONDA PHILOSOPHY

PHILOSOPHY

Fundamental Management
Beliefs Policies

The center of the Guideline for Honda

philosophy. associates in daily
Company performance.

Principles

The purpose
. and
reason for existence.
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Page 23 HONDA MANAGEMENT
2016 POLICIES

1. Proceed always with ambition and youthfulness.

2. Respect sound theory, develop fresh ideas and make the most
effective use of time.

3. Enjoy your work, and encourage open communication.

4. Strive constantly for a harmonious flow of work.

5. Be ever mindful of the value of research and endeavour.

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2016 POLICIES

1. Proceed always with ambition and youthfulness.

‘Ambition’ = ‘Dream’
 Dreams are driving forces that motivate us to take on challenges
and overcome obstacles.
 We feel a true sense of accomplishment when we realize our
dreams.

‘Youthfulness’
 The fresh, open-minded passion for learning and experiencing
reality.
 Taking up challenges
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2016 POLICIES

2. Respect sound theory, develop fresh ideas and

make the most effective use of time.

‘Respect sound theory’

 There is always a sound theory behind a good method that
smoothest the process of doing our job.

‘Develop fresh ideas’

 Once we find such a theory, we can then improve the method or
develop a completely new one based on it.
 Be Flexible, Creative and Innovative

‘Most effective use of time’

 Time is the most important factors relating directly to the
efficiency and productivity of our business.
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2016 POLICIES

How to make the most

effective use of time? Speed

Concentration

Simplicity
Implement things
rapidly
Focus on your
resources & think
about what need
Grasp the essence of to be done
thing you must do
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2016 POLICIES

3. Enjoy your work, and encourage open communication.

‘Enjoy your work’

 If we take on challenge and use our own ideas and all our
knowledge as we work, we can feel joy and pride in it.
 We can then concentrate on the job and gain a deeper
understanding of it.

‘Encourage open communication’

 The most important factor in realizing an environment in which
colleagues enjoy their work, is “two-way communication” or
“open communication”.
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Page 28 HONDA MANAGEMENT
2016 POLICIES

4. Strive constantly for a harmonious flow of work.

‘Harmonious flow of work’

 Always consider what is best as a whole instead of what is best
for as a part.
 The flow of work must be natural and easy to understand.
 Consider the division or individual that carry out the next
process as a customer buying your work.
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Page 29 HONDA MANAGEMENT
2016 POLICIES

5. Be ever mindful of the value of research & endeavour.

‘Value of research and endeavour’

 Never be satisfied with what we have now.
 Evaluate it and try to find improvements to raise its value.
 Set a goal and strive for it without fear of failure and
unnecessary compromise.
 When engaged in research and solving problems, follow the
“Three Reality Principles”.
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HONDA MANAGEMENT
2016 POLICIES

THREE REALITY PRINCIPLES

3R
Principles
GENBA GENBUTSU GENJITSU
Go to Actual Place Know Actual Situation Be Realistic

Gaining information by
examining both technical & Conduct assessments &
Site visit to problematic area human factors judgement in a realistic way

Direct experience will provide comprehensive knowledge to solve the problem

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HOW TO PRACTICE
2016 HONDA PHILOSOPHY

Know what Honda Understand & describe

philosophy is. in your own words.

Carry out in daily Keep checking your actions

activity & judgement & share with others
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TOP TALKS2016
OF THE FOUNDER

“I always tell everyone in my company “Work for

your own happiness. Don’t work for the company,
work for yourself.”

“I tell them a company is only secondary in one’s life,

and that you are most important to yourself first of all.
When every employee works for his or her own
Mr. Soichiro Honda happiness, such a company is bound to grow”
(17th Nov. 1906 – 5th Aug.1991)

Taking pride & joy of all The learning You become a better
the skills, knowledge & value belongs to you version will help not
experience picked up not the company only yourself but also
along the way the company to grow
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