QUESTIONS

1. What are the advantages that Southwest Airlines obtained by having Boeing 737 in its fleet? (10
POINTS)
2. Which operations strategy (low cost, differentiation, rapid response) does Walt Disney World,
Orlando Florida pursue? Which features of the system lead you to this decision (15 POINTS)
3. We know that it is possible to increase productivity without making any investments. Give 10
examples from supermarkets to support this proposition. (10 POINTS)
4. As opposed to manufacturing companies,in service companies there is a contact with the
customers. In fact, services can be classified as low-contact and high-contact services. What are
the comparative advantages and disadvantages of both in terms of operations?
Key words: efficiency, sales opportunity (10 POINTS)
5. What is the advantage of using delayed differentiation to attain mass customization? (15 POINTS)