Addis Ababa University

College of Business and Economics-School of Commerce

MA in Marketing Management-Evening Program
International Marketing MKTM 652
Article Review Template
(20%)
Dear Students:
An article related the International Marketing (MKTM -652) are attached with this template. You are expected to review this article. You are also
advised to use the set of criteria’s given below to review the article. Please respect the ARR submission date set by the Instructor. Please note that late
submissions are NOT graded. You are advised to seriously work on the ARR and submit them ahead of time to avoid last minute rush. Cheatings and
plagiarisms are not tolerated, highly discouraged, and strictly penalized in AAU School of Commerce.

Direction:
You are required to use the following checklist in reporting your Export Plan.
▪ Times New Roman Font Style,
▪ 12 font size,
▪ 1.5” Margins on all sides and
▪ Double spacing to provide enough space for comments.
______________________________________________________________________________________________________________________________________________________________________________________________

I. Contents of the Article Review -ARR (The ARR is expected to consist the following Subtitles).

1. Title of the article to be Reviewed

2. Name of Article Reviewer

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 3. Research Title and Reporting Format
4. Quality of Abstract
5. Problem Statement
6. Research Objectives
7. Conceptual /Propositions/Hypothesis of the study (if any)
8. Review of Related Literature
9. Research Methodology
10. Data Presentation, Analysis & Interpretation
11. Conclusion and Recommendation
12. Referencing
II. Detailed Article Review Guidelines (Please use the checklist below while reviewing the contents of the article).

1. Research Title and Reporting Format Items for Discussion /Checklist

▪ Appropriateness of the Research topic with respect to the content of the article
▪ The research report is written and organized based on accepted format.

2. Quality of the abstract Items for Discussion /Checklist

▪ A brief theme sentence to orient the reader about the overall issues used,
▪ Clarity of objective/purpose
▪ Research methodology used,
▪ Major findings of the study,
▪ Contribution of the study.
▪ Indication of future area of investigation
▪ identification of key words and
▪ The number of words in the abstract within acceptable range? (250-300 words)

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3. Problem Statement Items for Discussion/Checklist

▪ Clarity of background and scope of the study

▪ Clarity of the statement of the problem /research gap to be bridged

▪ Clarity of Research Questions Articulated
4. Research Objectives Items for Discussion/Checklist
• General objectives
• Specific objectives
5. Conceptual /Propositions/Hypothesis of the Items for Discussion/Checklist
study (if any)
▪ Clarity of hypothesis formulated to be tested
▪ Background/ Theoretical support for the set hypothesis
6. Review of Related Literature Items for Discussion/Checklist
▪ Critical evaluation of the theoretical literature

▪ Critical evaluation of The Empirical Literature

▪ Organization of the literature review -broad to specific, logical division

▪ Conceptual /Theoretical frame work to guide the study

▪ Overall Quality and relevance of reviewed literature

7. Research Methodology Items for Discussion/Checklist

▪ Description of and justification of the chosen research design, /approach

▪ population and sampling techniques/sample size determination, sampling procedures followed

▪ Quality of research instruments

▪ Reliability and validity issues

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 ▪ Procedures followed for ensuring ethical research.
8. Data Presentation, Analysis &Interpretation Items for Discussion/Checklist
▪ Presentation of data analysis in line with the research question/research problem

▪ Appropriateness of statistical tools used to analyze the data

▪ Discussion of findings –reliability, limitation, extent to which it is generalizable

▪ Discussion linked with prior research works for possible consistency or inconsistency

▪ Overall Quality of analysis focus, accuracy, interpretation inferences

9. Conclusion and Recommendation Items for Discussion/Checklist

▪ A statement of Conclusion –quality and relevancy

▪ Theoretical and practical Contribution

▪ Quality of recommendations-relevance, practicality, importance

▪ Area of further investigation/research identified

10. Referencing Items for Discussion/Checklist

▪ Citation appropriateness & consistency
▪ Recency of citations (10Years)
▪ Citation source mixes –journals, websites and books

Encl: Impact of Export Promotion Programs on Firm Competencies, Strategies and Performance the case of Canadian high-technology SMEs

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