Weekly Journal – Week 5

Student Name: Md. Niloy Jaman

ID: 1721016630
Company: Akij Footwear Limited
Date of Submission: November 15, 2022

Push Distribution
Since I’ve been working on the project of our USA buyer, Caleres Inc, understanding the import-export
management for the USA has been one of the most important learning of my internship. In my fifth weekly
journal, I will briefly describe the transportation process from Bangladesh to the United States.

To begin with, USA maintains an import strategy based on the nature of Asian market. The country buys
ocean container freight from factories in Asia to the Regional Distribution Centers, commonly known as
RDCs. Then, they determine allocation of the containers to those distribution centers prior to booking the
cruise. Overland transportation to RDC can be done via IPI (Inland Point Intermodal Service) at the time when
the marine boxes are loaded onto a 2-tier railway on the dock. Next, it moves to the double stack, takes the train
onto RDC general area ramp, and transfers to the trolley for final offloading at the RDC. In areas not so far away
as where IPI services are used, ground transportation can also be made from the port terminal to the local
RDC via direct channels or via road freight to the RDC. About 70% of total U.S. imports from the Asian
continent are in push supply chains.

Key Learning of the Week

As a learner of import-export business, it is essential for me to know the necessity of push distribution to increase
the efficiency of the supply chain. When we confirm an order, we include a fixed shipping charge to the cost
measurement. Now, due to inefficiency of our road transport system & customs clearance office, sometimes we
miss the vessel, because the main cargo vessel that we use usually starts its journey from the Singaporean or Sri
Lankan port. However, regardless of the issues from our end, we have to deliver the goods to our buyer within
the deadline at any cost. That’s why, being aware of transportation efficiency is one of the most important
knowledge to acquire. Hence, the push distribution strategy plays a significant role to minimize the cost of
transportation.

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