AB NATURAL GREEN PRODUCTS

Introduction to moringa:
The drumstick is a vegetable plant grown for its edible tender pods, leaves, and flowers that are
nutrient rich. The drumstick tree is a softwood tree and is native to India. The trees are grown in
the tropical and sub tropical regions around the world. The drumstick tree is called by many
English common names for its various qualities such as Moringa, drumstick tree, benzoil tree,
and horseradish tree. The tree is a fast-growing, drought-resistant and perennial vegetable tree.
Executive Summary

Moringa Oleifera or “Dawa Mboga” in Kiswahili is a known nutritional values and healing
wonders that grows abundantly along the Lake Victoria region specifically in Saba District) and
in some parts of Western Kenya region. This underutilized natural resource was never thought in
ways that can make it as source of income or livelihood. Now for the first time in Kenya, it is
being processed as a valuable feeding program against malmatrition and into various other
products by Dago Network Youth Group a community based organization registered with the
Ministry of Gender Sports and Social Services.
Dago Network Youth Group plans to produce the following products from Moringa: Moringa
capsule as food)
Supplement and source of vitamins, liquid fertilizer for plants, porridge flour as nutritional
supplement for Malnourish, topical ointment to cure skin diseases and allergies, and herhal
iodine powder to treat open
Wounds and rashes
The major products will be pomidee flour and food supplement capsules, targeting a wider
market including the Government Administrative Districts (GADS) of the entire province of
Nyanza Province and Western Kenya region, composed of 2 Provinces. 35 Municipalities, and
over 2. 063 divisions. The products will be used in the GADS’ feeding programs to combat
malnutrition. We project an average daily sale of US$3,000 or US$1,080.000 a year for the first
year, USS1 560,000 for the second year, and US$1,850,000 for the third year. The other products
will be produced in a much smaller scale and will be sold to pharmacies, drugstores clinics,
hospitals, medical supplies, agricultural supplies and farmers associations for liquid fertilizer. In
total all the Moringa products that Dago Network Youth Group will produce is projected to earn
a net profit after tax of US$491,026 for year 1, US $807.777 for year 2 and US $124.587 for year
3. We also plan to enter the global market with these finst three years of operation.
This project will have positive impact on the physical well being of its consumers and on poverty
alleviation through livelihood generation. This project will also compliment the government’s
“Environmental Advocacy and Awareness Raising Programs “through massive planting of
Moringa trees.
As the entrepreneur behind this business plan, my knowledge and experience, coupled with well-
informed Dago Network Youth Group members, my active linkages with different government
agencies, non governmental organization (NGOs), learning institutions and religious
organizations, will all cornbute to the operational success and continuous growth of the business.
Logo:

Market Structure:

The significant variables perceived in influencing the Structural characteristics of moringa

markets are Attentiveness ratio of the buyers ii. Production and Marketed surplus and iii.
Perishability of the product.
Market Demand :
Moringa ingredients market from leaf powder is expected to exceed USD 6 billion by 2025 on
account of increasing demand in the dietary supplement and food applications.
Nutrition Facts:
Moringa, also known by its scientific name moringa oleifera.

The vitamins, minerals, proteins, and other nutrients in moringa have lots of potential health
benefits. For example, moringa’s high levels of potassium and niazimicin help to lower blood
pressure. Niazimicin is a sugar compound found in certain foods
Additional Uses :

In addition, moringa benefits people with many other health issues. It can be used for:

Diabetes Treatment and Prevention

Moringa helps control blood glucose levels, which can prevent and treat diabetes. Moreover, the
leaves are high in protein, which can further reduce your likelihood of diabetes. In a study, men
who substituted meat in their daily diet with protein from plants like moringa reduced their risk
of type 2 diabetes by as much as 18%. Most blood-sugar studies were done on animals, though,
so more human research is needed to understand this potential benefit.

Cancer Treatment and Prevention

Moringa leaves contain many anticancer compounds, including eugenol, niazimicin, and
isopropyl isothiocyanate. These compounds are bioactive, meaning they provide health benefits
beyond their basic nutritional value. They can kill cancer cells and potentially prevent cancer
from developing.

Anemia Treatment
Moringa’s high iron levels benefit people with anemia, a condition that results in having low
amounts of iron in blood cells. Plus, moringa can also help your body readily absorb more iron,
which sets it apart from other iron supplements. Overall, improving your body’s iron levels can
reduce fatigue and increase energy.

Skin and Hair Protection and Nourishment

Moringa oleifera is high in antioxidants like vitamin B2, as well as a number of proteins. When
used as an oil on skin and hair, moringa can fight damaging pollutants and unstable molecules
called free-radicals.

Digestion

Moringa leaves have lots of fiber, which regulates your digestive system. Even as a powder,
moringa is high in soluble and insoluble fibers, the two main types of fiber that not only help
digest food but prevent diseases. So, moringa is useful for a range of problems and good for
overall health.

Nutrition
There are many nutrients in moringa plants. Moringa oleifera is rich in antioxidants like beta-
carotene. These antioxidants help protect against heart disease, cancer, immune system
deficiency, and inflammatory conditions.

It’s also an excellent source of:

Vitamin B1, B2, B3, and B6
Vitamin C
Calcium
Iron
Magnesium
Potassium
Zinc
Amino acids
Nutrients per Serving

A 100-gram serving of moringa leaf powder (the most common form of moringa supplement)
contains:

CALORIES: 375
PROTEIN: 25 grams
FAT: 0 grams
CARBOHYDRATES: 50 grams
FIBER : 25 grams
SUGARS: 0 grams
CALCIUM: 2500 milligrams
IRON: 120 milligrams
POTASSIUM: 1500 milligrams
PORTION SIZES
Moringa can be a great natural supplement to include in your diet at 2 to 6 grams daily.
However, talk to a doctor before adding supplements to your diet. Scientists continue to research
the risks and full health benefits of moringa.

Risks
Some of the medications to be particularly aware of are:

Levothyroxine: Used to combat thyroid problems. Compounds in the moringa leaf may aid the
thyroid function, but people should not take it in combination with other thyroid medication.
Any medications that might be broken down by the liver: Moringa extract may decrease how
quickly this happens, which could lead to various side effects or complications.
Diabetes medications: Diabetes medications are used to lower blood sugar, which moringa also
does effectively. It is vital to ensure blood sugar levels do not get too low.
High blood pressure medication: Moringa has shown to be effective at lowering blood pressure.
Taking moringa alongside other drugs that lower blood pressure may result in it becoming too
low.

Types of Moringa :
Drumstick Varieties:
PKM1:

This is also known as Periyakulam 1 developed by the Horticultural Research Station of TNAU
through pure line selection. This is a commercially viable annual variety propagated only from
seed. The trees are shorter (4 to 6 m) with higher pod (200 to 230 per annum) yield. Pods are
non-bitter with uniform length (65 to 70 cm) and green in color. The pods’ texture is fleshy, non-
fibrous and soft with extended shelf life. The tree comes to flowering in 90 to 100 days and
harvesting by 160 to 170 days after planting.

PKM2:

This variety is a higher yield hybrid producing 240 fruits per tree with a yield of 90 to 97 tonnes
per hectare. Fruits are fleshy and 120 to 130 cm long. On densely planting, the tree produces a
high yield of fresh leaves.

Kudumianmalai 1 (KM -1):

The tree is bushy and starts bearing pods from the sixth month after planting for up to two to
three years. Each plant produces 400 to 450 fruits per year, giving both pods and fresh leaves a
very high yield.
Manufacturing Process
Leaf Harvesting:
Harvesting can be undertaken up to 8 to 10 times in a year from the well-established densely
planted field. If the production of dry drumstick powder, both matured and immature leaves can
grayish-downy on long petiole with 8 to 10 pairs of pinnae. Leaves are one to two-centimeter
long elliptic bearing on each pinna would be in pairs on the opposite side with one at the should
be carried in the cool time of the day, especially in the mornings as drumstick leaves can easily
lose moisture after apex. Harvesting of the leaves

Valayapatti Moringa:
• This is also a perennial cultivar. The pods of this variety are 60 to 70 cm long and each pod
weighs about 120 grams. Each tree of this variety produces about 1000 to 1200 pods per annum.
Chavakacheri:
• Is a perennial variety from Sri Lanka. Each tree produces about 90 to 120 long pods per annum.
Chemmurungai:
• This is a perennial variety from Sri Lanka. This variety produces flowers throughout the year
and bears pods throughout the year. Pods tips are red.
Establishing Cost for powder:
Land/Building – rental, Commercial flour grinding machine, Dehydration machine, furniture
and fixtures, Labor cost, Electricity charges, Manual Pouch Sealing machine.
Establishing Cost for drumstick powder
Land/ building – rental, Cold oil press machine, seed shelling machine, furniture and fixtures,
Labor cost, Electricity charges, Manual Cap Sealing machine.
Purchase of raw materials
Fresh green leaves, drumstick pods, Pouches and PET bottles with cals

Income on drumstick farming:

Income – Dry lead powder, Income – Oil extracted.

Raw materials :
Machines
Moringa powder
Moringa oil:

Moringa soaps and perfume :

Moringa Leaf Powder
Moringa Market :
How many diseases can moringa cure?
M. oleifera is often referred as a panacea and can be used to cure more than 300 diseases.

India Moringa Ingredients Market :

Break even analysis

Benefits of the organic Moringa

Financial Statements
  Revenue / turnover of MORINGO ORGANICS PRIVATE LIMITED is INR 1 cr – 100
cr
 Net worth of the company has increased by 98.79 %
 EBITDA of the company has decreased by -18.50 %
 Total assets of the company has decreased by -14.39 %
 Liabilities of the company has decreased by -42.46

Marketing Strategy for Local Market for Moringa:

Market distribution for domestic and international
1. Farmer / Producer → Petty trader [ broker ] → Exporter
2. Farmer / Producer →Wholesaler →Processor →Exporter.

Some of the marketing strategies for local market for moringa are:
 Moringa growers might produce in the need based of consumers demand and preference.
 Pods and leaves are suited for local markets.
 Collective systems of marketing to be followed.
 More cautions about the price of produce in different other nearest market.

Export Destination of Moringa:

S. No Area Export Destination
1 Dindugul Oddanchatram,
Vedachanthur & Bangalore
Market

2 Erode Moolanur Moringa Market

3 Karur Bangalore Market and

Mumbai Market
4 Theni Andipatti
5 Madurai Palamedu Moringa –
Usilampatti – Koyampedu
Market
6 Tirunelveli Jaffna Moringa by Shipment
to Gulf Countries like Dubai
7 Trichy Kodikal Moringa Market
Prove that there is ample market for drumsticks in metro cities like Hyderabad, Mumbai, pune,
Nasik, Surat and others. Drumsticks have more demand in Rajasthan also. In addition,
drumsticks have highest demand in Singapore.

Some Market Strategies for export market for Moringa are,

 Government might be formulating procurement centres of Moringa farms.
 Leaves, medicinal and value added products have potential shipment to North America
and Asia.
 Provide the timely market information need based.
 Moringa is relatively to grow organically and organic certification may increase
consumer appeal
 Based on super food trends, producers of processed juices and smoothes may also be a
potential high value market for Moringa growers.
 Construct the formal quality standards for Moringa products, including oil.
 Food safety certification may be required by some wholesale and retail venues for fresh
leaf and pod sales.

Balance sheets
 Process
1.Moringa Leaves:
The Moringa leaves are the most nutritious part of the plant, being a significant source of B
Vitamins, Vitamin C, Provitamin A as beta carotene, Vitamin K, manganese, and protein, among
other essential nutrients. The leaves are cooked and used like spinach and are commonly dried
and crushed into a powder used in soups and sauces.
Moringa leaves can be consumed fresh, cooked or as powder. It can be used in tea, in capsules,
added to beverages, sprinkled in salades Or soup …. Etc. There is endless ways to incorporate
Moringa into the diet.
Process Outline of the Moringa leave is Harvesting, washing, Draining, Stripping, Drying,
Packaging and Storage.
2.Drumstick Powder
Process outline for drumsticks powder is Washing, Grading, Steaming, and Blanching, Pressing,
Drying, Grinding and Packaging.
 WASHING : Fresh mature drumsticks are selected for processing. They are washed to
remove Adhering dirt.
 GRADING : The vegetable is graded to remove damaged and immature sticks.
 STEAMING AND BLANCHING : The sticks are steamed and blanched in huge tanks
to facilitate pulp extraction.
 Pressing: The soft sticks are pressed between rollers to extract the pulp. Slurry
preparation Thick Slurry is prepared with the pulp obtained.
 DRYING: The slurry is dried in a vaccum dried with the core drying temperature ranging
between 50 to 55 degrees centigrade.
 GRINDING: It is ground to a fine powder along with some edible starches and anti-
caking agents.

Vision and Mission:

Our Vision:
AB products vision is to be A solution partner in the Industry of Drums and Barrels to cater the
diverse needs of the Domestic and International markets.
Our Mission :
 Maintain current market leadership by focusing on delivering values of consistency,
quality and stability of products in order to meet evolving client expectations.
  Focus on having a conducive work environment for our employees in order to foster
values of positivity, creativity and constant growth.
 Meeting specified Industrial and International Quality requirements for our products as
well as the highest safety standards for our operations.
 Steadily embrace new technology solutions in the industry by focusing on implementing
the virtue of innovations.
 Fulfilling (CSR) Corporate Social Responsibility by giving back to the society through
implementing a strong sense of Ethics and Culture within the business.

Conclusion :
Moringa Oleifera has enormous potential as a nutriceutical and functional food. It could help to
alleviate the problems caused by food insecurity and non-Potable water. More research is
necessary.

Community education about Moringa's valuable products needs to be carried out, especially for
import replacement. Annual moringa should be planted in April, May because drumsticks
fetches higher price in the months of November, December and January. There is ample market
for drumsticks in local and export level, metro cities like Hyderabad, Mumbai , pune, Nashik,
surat and others. Drumsticks have more demand in Rajasthan also. In addition, drumsticks have
highest demand in Singapore.
The price fluctuation in moringa is to the extent of ten times. The moringa production is
scattered. The commercial pure crop cultivation is practised only in selected areas in Tamil Nadu
. Being perishable in nature, the produce has to be sold within a short period. Thus, in the
market, farmers are price takers and are in risk at disadvantages.