NAME OF THE PROJECT

KMS MANGO JUICE INDUSTRY LTD.

Table of content

Executive summary

Product profile

Our product and services

Mission and vision

Key factor to success

Nutrition facts

Production process

Market target

Swot analysis

Healthy facts

Income statement

Future plans

conclusion
Executive summary:

We have selected the product which is produced from mango and the name is
KMS. We have selected a product due to available of raw materials and for
customer choice. 20% of our country is regularly drink mango juice, 70%
Sometimes and 10% don’t drink. Our target is achieving 25% market share within
5 years.

We are starting this business KMS in Chennai and our service all over india. The
objective of our business is to produce a healthy product and improving the
customer satisfaction through good quality of products.

Product profile

Product name :

KMS MANGO JUICE

Company logo
OUR PRODUCT AND SERVICE:

Our product kms mango juice is located in Chennai and we provided service all
over the india

MISSION AND VISSION:

Vision: Established an health benefit juice industry renowned globally for the
quality comfortable cost.

Mission: The Relax mango juice Industry purposes is to establish a profitable and
well-managed company while at the same time creating an atmosphere health
effective for the people.

Key to Success factors:

o Employee training to ensure the best juice preparations techniques.

o Marketing strategies aimed to build a solid base of loyal customer.

o Customer satisfaction with high quality juice and services.

o Management treats every employee equally.

o The creation of a unique, innovative, upscale atmosphere that will differentiate.

NUTRITION FACT:

CALORIES 56 SODIUM 12mg(0.5%

(CALORIE )
S FROM
FAT 0)
TOTAL FAT 0g POTASSIUM
0mg
SATURATED 0g TOTAL CARBS
14g
POLYUNSATURATED 0g DIETARY FIBER 1g
(2%)
MONOUNSATURATE 0g SUGAR
D 13g
TRANS 0g PROTEINS
0g
CHOLOSTREAL 0mg CARBOHYDRAT 14mg(5%)
E
VITAMIN A 2% CALCIUM
0%
VITAMIN C 40% IRON
0%
 PRODUCTION PROCESS OF MANGO JUICE:

The mango juice production process covers sorting, peeling and destoning,
softening, pulping, homogenization, degassing, sterilization, filling and packing,
cooling. AGICO provide whole set of mango juice production line. High quality
and reasonable price is guaranteed!

A mango juice production line includes the following equipment, but not all the
equipment are indispensible.

 Fruit sorting machine

 Fruit washing machine
 Mango pulper machine
 Vacuum degasser
 Juice homogenizer
 Juice pasteurizer
 Juice filling machine

Mango sorting process

Sorting process aims to inspect raw material so as to ensure the quality of mango
juice. Nine mature is the best. Fruit sorter can help staffs get ride of those unripe,
diseased or rotten fruits.

Roller bar mango sorting machine can be used to select mango and other spherical
and oval fruits. This fruit sorter can work individually or connect with other mango
juice processing machines. The roller bars are driven by horizontally moving
 chains, putting mangos forward and rotating them at the same time. During this
process, the staffs can observe from all angles and pick out the unqualified ones.

AGICO mango sorting machine has the following advantages:

 The transmission shaft adopts stainless steel and stepless speed adjusting device.
 The rolling bars are stainless with smooth surface, which do no harm to fruit
surface.
 The motor is equipped with a shield, and the oil guiding pipe is grounding type.
They contribute to a sanitary environment for fruit sorting.

Mango washing process

This mango juice production process is carried out by the surfing type fruit
washing machine. It applies to spherical and oval fruits. Under the washing of
high-pressure water pump, fruits roll and get rinsed by the tumbling water. Then
they are bring into an elevator for the next process by  the onrushing water.

Superiorities of surfing type mango washing machine:

 The washing water can be recycled after filtration.

 Circulating water pump keep supplying strong water flow to rinse fruits.
 Washing tanks is made of 1.5mm stainless steel, the transmission shaft adopts
1Cr13 stainless steel.
 It can function individually or work together with other mango juice processing
machine.

Mango preheating and softening

 Put mangos in boiling waters for 3-5 min, passivate or destroy the polyphenol
oxidase, and stabilize the color and improve flavor. Preheating can also eliminate
the air in raw materials. In this way, we can prevent oxidation and browning of
mangos, and soften mango pulps to facilitate pulping and juice extracting.

Mango peeling and pulping

This mango pulper machine integrates the function of mango peeling, destoning

and pulping. As a specialized mango juice processing machine, it can remove the
core and peel of mango completely and reduce the lose of mango pulp as much as
possible. The pulp recovery rate is up to 99.5%. The production capacity is from
5t/h to 20t/h.

AGICO mango pulping machine has such advantages:

 Automatically separate mango juice and residues including cores and peels.
 Mango pulping machine can work individually or together with other fruit juice
processing machinery.
 Conform to food sanitary standard. The parts connecting with mangos are made of
stainless steel.

Mango juice Degassing

Usually, mango juice contains certain quantity of air, which is stored in fruits or
interfused during mango production processes. These airs many cause juice
oxidization and corrosion to the containers. By expel the air with a vacuum
 degasser, we can prolong its shelf life. Requirements for degassing are vacuum
0.65-0.75 Mpa, 90-95℃, and 10-15min.

Mango juice Homogenization

After degassing, the mango juice will be homogenized under 20-25MPa pressure
for 2-3 times in a homogenizer. Then the big particles in mango juice are crushed
to under the size of 1-5μm. Homogenization can unify the particles in fruit juice,
regulate sediments and improve drink taste. 

Mango juice sterilization

Sterilization is a necessary step to ensure the shelf life of mango juice. It can
eliminate bacteria, yeast and inhibit enzyme activity in fruit juice.

AGICO mango juice sterilizer can realize high-temperature sterilization and

pasteurization. This pipe sterilizer boasts large contact area, fast heat exchange
speed. The sterilization temperature can be adjusted from 62℃ to 85℃. Composed
of several pots, it applies to small scale production and multiple purpose.

AGICO mango juice sterilizer has the following advantages:

 All contact part with fruits are made of SUS stainless steel.
 The pipe gaskets are made of food grade PTFE rubber. Pipes are jointed by DIN
sanitary joints.
 This pasteurizer is equipped with visual temperature control system and timing
system. You can adjust the cycling and gap time of pump.
 Mango juice filling and packing

Juice filling machine can realize filling and packing of mango juice, which's a
necessary step for mango juice mass production and sale. AGICO automatic bottle
filling machine can carry out bottle transmission, overturn, filling and draining
process automatically. As an ideal equipment for mango juice packing line, it
features superior material, pretty appearance, simple operation, convenient
maintenance, which applies to a wide range of bottles shapes and materials.

AGICO mango juice filling machine has the following advantages：

 The exposed part and contact part with juice are made of superior stainless steel or
food grade plastics.
 The height adjusting device and individual infeeding rods make it applicable to
different bottles.
 With a frequency converter in the main engine, the productivity is adjustable
within a certain range.
 The whole machine is covered with a shield. Each working face is equipped with
an organic glass dodge gate.
 The overload protecting device can guarantee the safety of equipment.
Market opportunities

The project is design for CHENNAI market only. The CHENNAI is considered a
very complicated market and high quality standards are definite requisites for that
market alone.

The competitions in the CHENNAI about this product are very high because this
types of product is available on the market. That means customer like this product.
But most of the product is not pure and healthy. We saw so many times in
newspapers and E-media. So we think if we produce this product purely, we can
achieve at least 59% market share within two years in operations. And our goal is
to achieve 25% share. We want to take challenge. We find that demand for mango
juice is increasing day by day. In chennai daily 75000 cases producing mango juice
which was around 50000 cases in 2021. This means rising mango juice preferences
in our country.

Swot analysis:

Strength

Day by day mango juice selling is increasing8 20% People drink mango juice
regular.

Availability of raw materials.

Different pack sizes to cater to varying needs of the consumers

Opportunities:
This product contains more health benefits that's why people who whose are
conscious about health will buy our product more and more.

Weakness:

1. Perceived as just a fun drink and not as a health drink.

2. Intense competition means market share is less and high brand switching exists

Threats:

As majority person of chennai are not care their health It can be threat of our
business.

The same produts are also available in the market.

Healthy facts

o Vitamin C:

Consuming enough vitamin C can help you prevent colds and flu. Vitamin C
encourages your white blood cells to work more efficiently at destroying germs
and bacteria. An 8-ounce serving of mango juice contains two-thirds of your daily
recommended vitamin C requirement.

o Beta-Carotene

A serving of mango juice supplies one-quarter of the daily recommended beta-

carotene intake. The deep orange colour of mangos supplies beta-carotene. Our
body uses beta-carotene to make vitamin A, which keeps Our eyes healthy.
Vitamin A and beta-carotene also work in conjunction to promote good skin and
skeletal health.
 o Potassium

Mango juice contains potassium, a mineral that helps your heart, nerves and
muscles function properly. Potassium also regulates blood pressure and the balance
of fluids in your body. One cup of mango fruit supplies about 325 milligrams of
potassium. A serving of mango juice, without added water or sugar, contains about
300 milligrams of potassium.

o Iron

Mangos supply a notable amount of iron. Iron produces healthy red blood cells to
transport oxygen throughout your body. Adding mangos to your diet can increase
your intake of the essential nutrient, if you suffer from an iron deficiency. An 8-
ounce glass of mango juice supplies about two present of your daily iron needs.

PRODUC COST OF PRODUCTIO MARKETING PROFIT PRIC RETAILERS

T NAME RAW N COST COST E PER SELLING
MATERIALS UNIT PRICE
MANGO 7 2 1.5 2.50 13 18
JUICE
(250ML)
MANGO 14 3.50 1.50 3 22 25
JUICE
(500ml)
MANGO 25 6.75 3.25 5.00 40 45
JUICE
(1000ml)_

Product pricing strategy:

Income statement

Net sales: 1, 80, 00000 Operations expenses

Purchases 2 00 000 Advertising 20 00 000

Freight 75 00 0oo Maintenance 20 000

Salarles and wages 10 90 000

Building rent 12 60 00O

7 15 000
Repalrs

1,20 000
Depreciation (machinery
and equipment)
45,000
Office expenses
80,000

Miscellaneous

120 000

Telephone 8000

Utilities 170000
80000
Marketing van 5'663'000
Packaging cost 46 37 0000
Tota l cost
Net income:
Future plans:
We have a plan when our business is well established we will introduce different
flavored juice like orange, carrot, pineapple ju ice.

Conclusion:
here, we conclude with, our mango juice is fresh healthy and good for our
customers. And we market it in all over the India. We provide our service all over
the India.