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  • Swot Analysis of Tata Steel

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    Eshika Mantri
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    Tata Steel Group is one of the largest steel producers globally with operations in 26 countries. It has key strengths like its integrated operations in India, market position, product portfolio, and global footprint. However, it also faces weaknesses such as disintegrated operations in Europe and over-dependence on the European market. Opportunities for Tata Steel include increasing steel demand in India and potential for global expansion. Threats include intense competition, regulations, and decreasing global steel prices. Strategies proposed are leveraging market position through integration marketing, importing raw materials for business relations, and launching green products to comply with regulations.

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    SWOT ANALYSIS OF TATA STEEL (3)

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    Tata Steel Group is one of the largest steel producers globally with operations in 26 countries. It has key strengths like its integrated operations in India, market position, product portfolio, and global footprint. However, it also faces weaknesses such as disintegrated operations in Europe and over-dependence on the European market. Opportunities for Tata Steel include increasing steel demand in India and potential for global expansion. Threats include intense competition, regulations, and decreasing global steel prices. Strategies proposed are leveraging market position through integration marketing, importing raw materials for business relations, and launching green products to comply with regulations.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    127 views6 pages

    Swot Analysis of Tata Steel

    Uploaded by

    Eshika Mantri
    Tata Steel Group is one of the largest steel producers globally with operations in 26 countries. It has key strengths like its integrated operations in India, market position, product portfolio, and global footprint. However, it also faces weaknesses such as disintegrated operations in Europe and over-dependence on the European market. Opportunities for Tata Steel include increasing steel demand in India and potential for global expansion. Threats include intense competition, regulations, and decreasing global steel prices. Strategies proposed are leveraging market position through integration marketing, importing raw materials for business relations, and launching green products to comply with regulations.

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    © All Rights Reserved
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    of 6

    SWOT ANALYSIS OF TATA STEEL GROUP

    APEEJAY SCHOOL OF MANAGEMENT,


    DWARKA

    Submitted To:
    Prof. Srirang Jha
    (Faculty-Corporate Strategy)

    Submitted By:
    Manisha Singh (29/025)
    Rohit Rewari (29/063)
    Eshika Mantri (29/010)
    Siddharth Singh (29/046)
    TATA
     BACKGROUND OF TATA STEELS: -
    STEEL
    S
    Tata Steel Group, one of the top 10 global steel corporations with an annual crude steel capacity
    of approximately 29 million tones, was founded in 1907 as Asia's first integrated private sector
    steel firm. With operations in 26 countries and a commercial presence in over 50, it is currently
    the second-most globally diverse steel manufacturer in the world. The Tata Steel Group, a
    Fortune 500 firm with a revenue of Rs. 1, 48,614 crores in FY 14, employs over 80,000 people
    on five continents.

    India, UK, Netherlands, Thailand, Singapore, China, and Australia are among the countries with
    major Tata Steel production plants. Within the Group, there are several operating entities,
    including Tata Steel Limited (India), Tata Steel Europe Limited (formerly Corus), Tata Steel
    Singapore, and Tata Steel Thailand.

    The Tata Steel Group's objective is to lead the steel industry globally in "Value Creation" and
    "Corporate Citizenship" via the excellence of its workforce, cutting-edge thinking, and general
    behavior. This vision is supported by a performance culture that is dedicated to aspirational
    goals, safety and social responsibility, ongoing development, openness, and transparency.

    STRENGTH WEAKNESS
     Integrated operations in  Disintegrated operations
    India. in Europe.
     Market Position.  Functional Issues.
     Product Portfolio  Over-dependence on
     Trust of TATA Europe.
     Global footprint  Mistry’s fiasco.
     Capability & Adaptability

    SWOT
     Intense competition.
     Adapt newer technologies  Government and
     Increasing demand for Environmental
    steel in India regulations.
     Global Expansion  Decreasing global steel.
    prices

    OPPORTUNITIES THREATS
    Strategy planning 
    Strategic Imperatives for TATA STEEL:-
     STRENGTH -OPPORTUNITY STARTEGIES (SO) :-

    STRENGTH OPPORTUNITY STRATEGY


    Market Position. Global Start doing
    Expansion. integration
    marketing for
    more visibility.
    Market Position.
    Global Expansion start doing more
    import of export
    of steels raw
    material for more
    business
    relationwith.
    Capability &
    Adaptability. Adapt newer Set up organized
    technologies. multi retail chain
    in semi-urban
    location.
     STRENGTH-THREAT STRATEGIES (ST): -

    STRENGTH THREAT STRATEGY

    Market Position. Intense Start doing


    competition. integration
    marketing for
    more visibility.
    Global footprint.
    Government and
    Environmental Launch green
    regulations. products
    leveraging green
    manufacturing
    and green
    products .

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