Name: Noor-ul-ain

Roll no: 2k19-bba-250

Summary
Hafsah Sarfraz is a seasoned communications professional and print
journalist. She has written extensively for leading daily publications of
Pakistan including The News and Dawn and has reported for Express
Tribune. She has developed and implemented communication strategies
that deliver impact for United Nations Development Programme (UNDP)
Pakistan, Cultural Vistas, United States Agency for International
Development (USAID) and M&C Saatchi. Currently, she is leading Nestlé
Pakistan's corporate communications. Hafsah has worked in Pakistan
and the United States with multicultural and diverse teams. She is a
recipient of the prestigious Atlas Corps Fellowship, a fully funded
opportunity for the world’s top social change leaders to work in the U.S.
She is also a member of the Global Shapers Community of the World
Economic Forum and has a postgraduate degree from Queen Mary
University of London, United Kingdom to her credit.

Skills:
 Copywriting

 Media Relations

 Press Releases

Copywriting:
Copywriting is the practice of crafting written text in order to inform,
inspire or persuade. In most cases, copywriting is used to increase sales
and conversions. Mediums, where copywriting is implemented, include sales
letters, blog posts, advertisements and social media posts.

Media Relations:
Media Relations involves working with media for the purpose of
informing the public of an organization's mission, policies and practices
in a positive, consistent and credible manner. Typically, this means
coordinating directly with the people responsible for producing the news
and features in the mass media.

Press Releases:
A press release is an official statement delivered to members of the
news media for the purpose of providing information, creating an official
statement, or making an announcement directed for public release.
Press releases are also considered a primary source, meaning they are
original informants for information.