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saHow The Social Media Phenomenon Is Riddled With Effects On Mental Health
All about the #Inspo? Yeah, right. Everyone on Insta these days has an agenda. But
are you down with it?
By Samantha McMeekin
We’re going to a place where aesthetics = amo, selfie skills are artillery and
every second is crucial when it comes to getting ‘the shot’.
This modern-day minefield has more emotional ups and downs than an Adele album, and
more fallouts than a Grammys afterparty. Want to escape volunteering as tribute?
Too late, you’re already in the arena.
It’s called Instagram. For many of us, that seemingly innocent photo-sharing app
has become a mentally challenging obstacle course thanks to LOBL (living our best
lives) pressure and the validation that comes with it. The quest for hearts used to
be straightforward – when a like actually meant a like – but the game has evolved
and so have the players.
In 2019, dive beneath the over-saturated, over-filtered surface, and you’ll find
yourself in a dark underworld of tactical follows, shadow Stories stalkers and
clever comment traps. Nothing is as it seems. Who really loves your posts, and
who’s double-tapping your pasta shot just so you’ll do the same for their cringe
couple selfie?
You see, behind every ’gram move lies a minefield of strategies and challenges that
can test friendships, pit colleague against colleague and incite genuine panic.
The only way to survive is to know your allies from your enemies – the traits they
possess and the cards they play. It’s time to talk #Insta-tactics…
Double-tap teammates
Allies are essential in a game where likes and follows are the symbol of status and
power. Every time you break into a new hundred with your follower count, you enter
another level of superiority (until you reach 10,000, of course, and thereafter
your success is measured in thousands). Tit-for-tat relationships can mean
guaranteed hearts, essential for reaching your next target, whether it’s more
followers, an increase in likes or even making it onto the Explore page. So even if
you don’t really like the lift selfie they took, and they can’t stand it when you
tell your life story in a caption, you have the unspoken promise to always double
tap no matter what. They’re your besties (and your mum) in real life, but blood
brothers and sisters on the feed.
Smooth Operators
Facetune, Perfect365, AirBrush – these are the weapons of the Smooth Operators.
They’ll say it’s good lighting, the right angle and some fancy new phone, but
really, they’ve just altered their selfie with one wave of their Facetune fairy
wand – skin is smoothed, tummies are tucked and butts are lifted for the sake of
likes (and sadly, it works). They can turn Lambrini into Moët until they become so
drunk on their own power that they begin to over-edit, to the point where their
feed features an entirely different person. If you know one IRL, they’ll also
transform group pics, even if permission is pending. That said, everything that
goes up, must come down, and one warped wall (a classic Photoshop fail) can break
trust between teammates. Tweak at your own peril.
Shadow Stalkers
These silent participants may think they’re invisible, but no one can hide on the
’gram. More foe than friend, they constantly pop up as a viewer of your Stories –
but when it comes to likes, comments and follows, they’re nowhere to be found. And
these phantoms are powered by passive aggression. Yep, they’re scrollin’ and
hatin’. They’ll see you went to a party on Saturday night and will take their
#HarshTag attitude offline by slating the venue, the outfits and the ‘tragic’
people who went. Sad? Yes. Hurtful? 100%. Block them – if you have the balls to
strike the ultimate Insta blow. Or, simply unfollow. Believe it or not, that is an
option. After all, there’s no need to have someone so sneakily spiteful popping up
in your feed, reminding you of their existence.
Hype Girls
These heaven-sent support systems willWhy is Instagram Important for Gamers?
Why is Instagram Important for Gamers?
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Are you an avid gamer looking to become successful and want to know how you can
share what you do with others? Have you thought about using Instagram to help you
out, but have no idea if it will be beneficial to you?
Instagram is a great way for gamers to share their in-game moments with the rest of
the world, and it is becoming easier with the number of services that are launching
that allow users to gain followers quickly, like Growthsilo, an Instagram growth
service. Not only do they get to brag about their achievements, but it also allows
them to stay connected with friends and other gamers who are looking for tips and
tricks. Gamers can use Instagram stories as an extension of what’s happening in the
game, which makes it easier for others to follow along without having any knowledge
of how that particular game works.
They can also use this platform as self-promotion by sharing screenshots of videos
that give people a glimpse into what they’ve accomplished so far. It’s important
for all types of gamers, whether you are just starting out or if you consider
yourself an expert. Let’s take a closer look into why Instagram is really important
for gamers.
Instagram is a platform that many businesses and brands use to market to their
audience for a multitude of reasons. First and foremost, the platform is completely
free to use, so for those who have little to no budget for marketing, this is the
perfect option. Instagram is also a platform that reaches a variety of demographics
from teenagers to people who would be old enough to be their parents. This means
that you can extend the reach of your content and marketing across generations. As
a gamer, this is especially great because we know that gaming isn’t just
concentrated on the younger generation, and more and more millennials are
participating in gaming too.
Gamers on Instagram can benefit so much from the platform in more than just
becoming successful. Instagram is also a place where they can make money if they
become popular enough.
Instagram also offers easy ways for you to reach these audiences through the use of
hashtags that are directly related to gaming.
This kind of content is extremely popular among both those who enjoy watching and
those who make this kind of content. As a gamer, having access to these kinds of
features, that you don’t really have access to on any other platforms. It is great
that all of these different features are also incorporated into the same platform
meaning you can create a variety of different types of content all on the same
platform and not have to worry about growing a different platform at the same time.
By Maede Bakhtiari
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That said, what do these video game influencers do exactly to be in the public eye,
and why should brands collaborate with top gaming influencers?
Now you know your enemy from your allies, and your Hype Girls from your Insta bots,
your pathway to glory is more easily paved. But at what point do you actually
achieve acclamation? 1,000 followers? 50k? A million? When Chrissy Teigen and John
Legend finally follow you back? The thing with Instagram is that there is no
winner. As long as we’re active on the app, we’re taking part in a never-ending
tournament. And as frustrating as all the tactics can be, you can’t hate the player
if you’re happy to play the game.