Key performance indicators (KPIs) or metrics such as:

 Cost of goods sold

 Customer lifetime value
 Website traffic
 Sales by region
 Cost per lead
 Social media engagement rates
 Customer satisfaction rating
 Average purchase value
 Employee turnover rate
 Cost of acquiring new customers
 Number of customer support requests
 Return of investment (ROI)
 Customer retention
 Net profit

Continually monitoring your business data can help you evaluate the effectiveness of
your current business strategy. If you're not reaching your target KPIs or goals, you can
then find ways to optimize your existing business strategy or its actionable steps.