WEEK 5 Brainstorming Workshop Session

How innovative companies built a culture that inspire employees in everyday

Name of Topic
life in order to generate new ideas?
The article is about the process of Google of taking new ideas, building and
testing them and then implementing them. According to the article and further
research there is a positive correlation between an organization’s ability to
generate new ideas and innovate and its profitability. These article shows how
Google encourage their employees to be innovative every day. Google
communicates a clear vision to their employees to provide employees direction
and way to develop new ideas. Moreover, employees have the freedom to
Key learning points
define their own work. Also, Google hires employees who are willing to learn
and they are naturally curious to learn. Google creates learning environment for
employees and encourage them to take a risk and learn from mistakes, because
learning leads to enhanced effectiveness and growth. Google encourages their
employees to work together and through collaboration, connections are created.
This is vital for innovative solutions as the collaboration with others utilize
multiple perspective and boost diversity thinking.

Relevant to following 3.1 Identify, introduce and promote innovative practices, processes, products
Performance Criteria and/or services according to audience and organisational requirements

[How Google Built a Culture That Inspires New Ideas Every Day]
Michael Schneider
https://www.inc.com/michael-schneider/how-google-built-a-culture-that-
Instructions to students inspires-new-ideas-every-day.html
Read the article provided and do some research other company’s culture that are
successfully implemented best practices that resulted in innovation and
creativity. Then, discuss practices that nurture an environment to innovation at
ABC Fitness Corporation from Assessment Task 2.