UX in Everyday Life

Praveen Johnson
Love of learning (LOL), May 20, 2021
What is UX?

“The practice of designing

products, processes, services,
events, and environments with a
focus on the quality and
enjoyment of the total
experience.”

Don Norman, The Design of Everyday Things

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Vocabulary Inflation
1. Man-Machine Interface (MMI)
2. User-friendly Systems
3. Human Factors
4. Human-Computer Interaction (HCI)
5. User-Centered design (UCD)
6. Usability
7. Customer Experience
8. Product Design
9. Design Technology
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UXD is science not poetry

Oleg Shupliak, Ukrainian Illusion Art
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Buttons of an Elevator

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Form follows function

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Noodle.ai Confidential 12
Dept of Fisheries building of the Government of Andhra Pradesh in Hyderabad India

Noodle.ai Confidential 13

Guggenheim Museum Bilbao,

Spain by Frank Gehry
Noodle.ai Confidential 14

 Cognitive load

Noodle.ai Confidential 16
Noodle.ai Confidential 17
Noodle.ai Confidential 18
 Black & Gold Foaming
Cooking Spray helps you
bake, roast, fry, simmer and
even barbecue without oil,
shortening or grease

Noodle.ai Confidential 19
UX is not UI

Surface - UI

Skeleton - Interaction & Information Design

Structure - Information Architecture

Scope - Features & Technology

Strategy - User Needs, Business Objectives

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Ugly but
Selling

Founded-1995

By Craig Newman

Employees-50

Pageviews- 20b/mo

Revenue-$694m

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 Impact of design

Small Veg Shop Large Veg Shop

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Small Veg Shop Large Veg Shop

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 Flow & friction

Pills Bottle & Blister Package

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Error
Prevention

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The Ugly Indian UFO paintings

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Error Prevention — Figma

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Design for accessibility

Normal Vision

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Color Blind

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Protanopia - Red Blind

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Tritanopia - Blue Blind

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Solutions

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Smartphone posture

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Some UX examples
Norman Doors

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Keep it Simple and Stupid (KISS)

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Where am I?

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What’s
wrong
with him?

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Less is more…

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Why you guys
ignore me?

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Audio UX
Which is Kiki ? Which is Bouba?

1 2

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Iphone Ringtone - Prelude

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ROI of Design — Effort vs Impact
A

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Humans are unpredictable
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What comes to your mind?

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Designer Users

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Stakeholders Users

I love it

Me too

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Ux Maturity of organisations

 UX Maturity
Embedded
Forrester Research Survey 4% 6 Ux is in the fabric of the company
Engaged
18% 5 Ux is one of the core tenants of the firm strategy

Committed
4 Ux is critical executives are actively involved

Invested
41% 3 Ux is very important and formalised programs emerge

Interested
2 Ux is important but receives little funding
Unrecognised
37% 1 UX is ignored

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What if the USER is ignored?

Popular failed products

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Thank you