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  • Bussiness Simulation

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    Fitra Hidayanti
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    The meeting began with the chair welcoming Bob, the new Vice President of Sales. Bob then presented the sales reports from each district. There was a discussion around focusing advertising on different age groups, with opinions varying between targeting younger customers aged 25-34 or older customers aged 35-40. It was eventually agreed that they would test using the current marketing campaign but targeting it at the 35-40 age group. The chair concluded by summarizing the main points and asking Bob to set up the new campaign within two weeks.

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    The meeting began with the chair welcoming Bob, the new Vice President of Sales. Bob then presented the sales reports from each district. There was a discussion around focusing advertising on different age groups, with opinions varying between targeting younger customers aged 25-34 or older customers aged 35-40. It was eventually agreed that they would test using the current marketing campaign but targeting it at the 35-40 age group. The chair concluded by summarizing the main points and asking Bob to set up the new campaign within two weeks.

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    © All Rights Reserved
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    8 views2 pages

    Bussiness Simulation

    Uploaded by

    Fitra Hidayanti
    The meeting began with the chair welcoming Bob, the new Vice President of Sales. Bob then presented the sales reports from each district. There was a discussion around focusing advertising on different age groups, with opinions varying between targeting younger customers aged 25-34 or older customers aged 35-40. It was eventually agreed that they would test using the current marketing campaign but targeting it at the 35-40 age group. The chair concluded by summarizing the main points and asking Bob to set up the new campaign within two weeks.

    Copyright:

    © All Rights Reserved
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    of 2

    1.

    Opening the meeting

    Chair: Good morning everyone. First of all, I would like to extend a warm welcome to
    Bob, the Vice President of Sales in our branch.
    Bob: Thanks for having me.

    2. Setting agendas

    Chair: Let’s talk about today’s agenda. If it’s ok with everyone, I’d like to start with the
    second point. Bob, can you please talk about the sales reports from each district?
    Bob: Sure, I’d love to … (presents findings on PowerPoint)

    3. Inviting people to speak during the meeting

    Chair: Thank you very much Bob. Now I’d love to get some ideas from everybody. How
    do you feel about those results? Is there anything we can all do as a team to improve
    sales in our own districts?

    4. Making your point of you


    5. Agreeing and disagreeing expression

    Participant 1: I feel that we have been focusing too much on younger customers. In my
    opinion we need to focus our advertising on an older market, around 35-40 age group.
    6. Checking understanding, interruption, and referring back

    Participant 2: I’m sorry, I didn’t catch that. Could you repeat that, please?
    Participant 1: I said that we need to focus our advertising on the 35-40 age group.
    Participant 2: Unfortunately, I see it differently. I think that we are not focused enough on
    younger customers. Our advertising is not reaching the 25-34 age group, and we need to
    update our advertising channels
    7. Asking for any business/problem

    Chair: What do you think about this point, Bob?


    Bob: That’s a great point about the wrong channels. However, I think we need to focus
    more on our older customers.
    Participant 3: That is exactly what I was thinking.
    Chair: Is there anything else anyone would like to add?
    Participant 4: -That’s a great point
    Chair: any else?
    Participant 1: I understand, are you willing to compromise? We can try the same
    marketing campaign we have been using for the younger group, but instead target it at
    the 35-40 age group. We can test that and see what results we get.
    Participant 2: That sounds like a great idea.

    8. Conclution and Ending the meeting

    Chair: Great. Well I’m afraid we have run out of time for today. Before we go, let me
    summarize the main points …
    Chair: Let’s focus our attention on completing the campaign in two weeks. Bob, would
    you mind taking care of setting up the new marketing campaign by Monday? Thank you
    all for coming.

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