Asian Paints 

Limited is an Indian multinational paint company headquartered in Mumbai,

Maharashtra. The company is engaged in the business of manufacturing, selling and distribution
of paints, coatings, products related to home decor, bath fittings and providing of related
services.

ORGANISATION PROFILE
 Started in 1942 by four entrepreneurs :- Champaklal choksey,
Chimanlal choksey
Suryakant dani,
Arvind vakil.

“ ASIAN OIL & PAINTS COMPANY”

 In 1967, Asian paints Became the 10th Largest paint company in the world.

 In 1973, AP Became a public ltd company.

 In 2002, AP was a market leader of Indian Decorative paints.

 Turnover of INR 7750 Crore($1.73Bn)

 Asian paints along with its subsidiaries have operations in 17 countries across the
world
 Consist of 23 paint manufacturing facilities

 Asian paints has two alliances, one with PPG industries USA & other with
protech chemicals, Canada.
REGESTERED NAME, LOCATION & ADDRESS OF THE COMPANY

 REGISTERED NAME:- ASIAN PAINTS LIMITED

 REGISTRATION NUMBER :- 4598
 IDENTIFICATION NUMBER :- L24220MH1945PLC004598
 REGISTERED ADDRESS :- 6ASHANTI NAGAR SANTACRUZE E MUMBAI
MH 400055 IN
 WEBSITE :- @asianpaints.com

NATURE OF BUSSINES
Asian Paints Ltd is an Indian multinational paint company, headquartered
in Mumbai, Maharashtra, India. The company is engaged in the business of
manufacturing, selling and distribution of paints, coatings, products related to
home decor, bath fittings and providing of related services. Asian Paints is India's
largest and Asia's third largest paints corporation. As of 2015, it has the largest
market share with 54.1% in the Indian paint industry. Asian Paints is the holding
company of Berger International.

Asian Paints manufactures wide range of paints for Decorative and Industrial use.
In Decorative paints, Asian Paints is present in all the four segments Interior Wall
Finishes, Exterior Wall Finishes, Enamels and Wood Finishes. It also
offers Water proofing, wall coverings and adhesives in its product portfolio

We want to be an innovative, agile, and responsive world class research and

technology organisation that's aligned to future customer needs and catalyses
the growth of the company across existing and future businesses.
 Key Peoples
MR. AMITH SYNGLE(CEO)

Amit Syngle will take over as Managing Director & Chief Executive Officer of Asian Paints.
KBS Anand will be retiring after a four-decade-long career at the company.

Amit Syngle, presently the COO for Asian Paints and a 29 year veteran at the company, will take
charge as Managing Director & Chief Executive Officer of Asian Paints effective April 1, 2020.
This has been announced by the company in its exchange filing.  The present Managing Director
and Chief Executive Officer KBS Anand will be retiring after a a four-decade-long career at the
company.

MR. ASHWIN DANI (CHAIRMAN)

Ashwin Suryakant Dani is an Indian billionaire businessman, and the non-executive chairman of
Asian Paints Ltd, India's largest paint company with operations in 16 countries. He was the vice
chairman and managing director from December 1998 to March 2009. Ashwin is among the top
50 richest Indians.

Ashwin was born in Mumbai. His father Suryakant was one of the co-founders of Asian Paints.
Ashwin completed his Bachelor of Science from the Institute of Science, University of Mumbai,
Bachelor of Science and Technology in pigment, paints and varnish from UDCT Mumbai,
master's in polymer science from University of Akron , Ohio United States and Diploma in color
science from Rensselaer Polytechnic Troy, New York United States.

Ashwin's first job was in 1967 as a Development chemist with Inmont Corp (current BASF)
Detroit, US. Ashwin joined Asian Paints in 1968 as a Senior Executive and moved through
successive senior positions like Director - R & D, Works Director, Whole-time Director.

Name Designation
Ashwin Dani Non Executive Chairman
Amit Syngle Managing Director & CEO
Abhay Vakil Non Executive Director
Amrita Vakil Non Executive Director
Vibha Paul Rishi Independent Director
S Sivaram Independent Director
Suresh Narayanan Independent Director
Name Designation
Manish Choksi Non Executive Vice Chairman
Jigish Choksi Non Executive Director
Malav Dani Non Executive Director
R Seshasayee Independent Director
M K Sharma Independent Director
Deepak Satwalekar Independent Director
Pallavi Shroff Independent Director

BRIEF HISTORY OR MILESTONE OF THE COMPANY

The company was started in a garage in Gaiwadi, Girgaum, Mumbai by four friends Champaklal
Choksey, Chimanlal Choksi, Suryakant Dani and Arvind Vakil. They all belong to Jain families,
and founded the company in February 1945. During World War II and the Quit India
Movement of 1942, a temporary ban on paint imports left only foreign companies and Shalimar
Paints in the market. Asian Paints took up the market and reported an annual turnover
of ₹23 crore in 1952 but with only 2% PBT margin. By 1967, it became the leading paints
manufacturer in the country.
The four families together held the majority shares of the company. But disputes started over the
global rights in 1990s when the company expanded beyond India. The disputes resulted in
Choksey selling their 13.7% shares and exiting in 1997. Champaklal died in July 1997 and his
son Atul took over. After failed collaboration talks with the British company Imperial Chemical
Industries, Choksey's shares were mutually bought by the remaining three families and Unit
Trust of India. As of 2008, the Choksi, Dani and Vakil families hold a share of 47.81%.

ext (Prediction of Colour Trends through in–depth research) and Royale Play Special Effect Paints
etc. Asian Paints Limited was established way back on February 1,1942 and today stands as
India’s largest and Asia’s third largest paint company. Asian Paints operates in 17 countries and
has 25 paint manufacturing facilities in the world servicing consumers in over 65 countries. 
The company manufactures paints in the category of Decorative, Automative and Industrial
segment. Apart from these the company also manufactures various Acessories like, Wall Primar,
Wood Primer, Putty and Stainers etc. Driven by its strong consumer–focus and innovative spirit,
the company has been the market leader in paints since 1967.
Besides Asian Paints, the group operates around the world through its subsidiaries Berger
International, Apco Coatings, SCIB Paints and Taubmans, Berger International, SCIB Paints–
Egypt, Asian Paints, Apco Coatings and Taubmans. Asian Paints operates in 5 regions across the
world viz. South Asia, South East Asia, South Pacific, Middle East and Caribbean region
through the five corporate brands viz. Asian Paints, Berger International, SCIB Paints, Apco
Coatings and Taubmans. In 10 markets, it operates through its subsidiary, Berger International
Limited; in Egypt through SCIB Paints; in 5 markets in the South Pacific it operates through
Apco Coatings and in Fiji and Samoa it also operates through Taubmans.
The company is having its strategically located Indian plants at Bhandup (Maharashtra), Kasna
(Uttar Pradesh) and Sriperumbudur (Tamil Nadu), Ankleshwar (Gujarat), Patancheru (Andhra
Pradesh) and the newly built plant at Rohtak (Haryana). Asian Paints operates in 17 countries
and has 25 paint manufacturing facilities in the world servicing consumers in over 65 countries.
The company is having state–of–the–art supply chain system using cutting edge technology to
integrate all its plants, regional distribution centres, outside processing centres and branches in
India. All the company’s paints plants in India, two chemical plants, 18 processing centres, 350
raw material and intermediate goods suppliers, 140 packing material vendors, 6 regional
distribution centres, 72 depots are integrated.
The company is having a big and experienced R&D team which has successfully managed to
develop High–end exterior finished and wood finishes in–house, which was earlier imported into
the country. These products are currently marketed under Asian Paints Elastomeric Hi–Stretch
Exterior paint and Asian Paints PU wood finish respectively.
 The company is having three subsidiaries viz, Apco Coatings – it is a subsidiary of Asian Paints
in the South Pacific islands. The company operates in Australia, Fiji, Tonga, Solomon Islands
and Vanuatu under the brand name of Apco Coatings.
The other subsidiary of the company is Asian Paints Industrial Coatings Limited which has been
set up to cater to the powder coatings market which is one of the fastest growing segments in the
industrial coatings market.
Berger International Limited in November 2002, became a part of the Asian Paints Group.
Today, the name of Berger is synonymous with quality and innovation. BIL has presence across
three regions viz. Middle East, Caribbean and South East Asia.Asian Paints participates in the
Industrial Coatings segment directly, through a 50:50 JV with PPG Inc. of US as well as through
a 100% subsidiary
On the recommendations of Booz, Allen and Hamilton, Asian Paints restructured itself into
Growth, Decorative and International business units and has adopted SCM and ERP technology.
Asian Paints aims to become the 5th largest decorative paint company in the world
Product range of the company includes:
 Automotive Paints
 Decorative Paints
 Industrial Paints
 Ancillaries – Range of ancillaries like primers, fillers stainers, and a lot more.
In Decorative paints, Asian Paints is present in all the four segments v.i.z Interior Wall Finishes,
Exterior Wall Finishes, Enamels and Wood Finishes. It also introduced many innovative
concepts in the Indian paint industry like Colour Worlds (Dealer Tinting Systems), Home
Solutions (painting solutions Service), Kids World (painting solutions for kid’s room), Colour N

Milestones:
2014– Asian Paints (International) Ltd (APIL), a wholly–owned subsidiary of India’s largest
paints company Asian Paints Ltd, hiked its stake in Berger International Ltd (BIL), to around
96.7 per cent. later BIL was delisted from the Singapore Exchange (SGX).
2011– Asian Paints' informs that two plants of the company's subsidiary, SCIB Chemicals SAE,
Egypt which were shut due to prolonged curfew have restarted the operations partially with
effect from February 06, 2011.
2010– Asian Paints announced the commencement of commercial production at its new paint
manufacturing facility in Rohtak, Haryana.
2008– The company performs Bhoomi Pooja at its proposed paint plant site at Rohtak in
Haryana.
2007– Asian Paints enter into a share purchase agreement for the sale of its stake in Asian Paints
Queensland.
2006– Asian Paint Consolidated TurnOver Crosses Rs. 3000 crore.
2005– Four Asian Paints Plants Conferred With ‘Sword of Honour’ By the British Safety
Council.
2004– Asian Paints is the only Paint Company in the World to be awarded the Forbes Best under
a Billion companies in the world.
2003– Asian Paints (India) awarded the 9.2% stake after emerging the highest bidder at a bid
price of Rs 205 per share for a total value of Rs 77.09 crore.
 2003– Berger International (BIL) the Singapore based subsidiary of Asian Paints, Asia s fourth
largest paint company, has entered into a technical consultancy and advice arrangement with
Berger Paints Pakistan Limited, the second largest paint company in Pakistan.
1957 – 66– The family–owned company makes the transition to a professionally managed
organisation. British company Balmer Lawrie rejects the products of a giant British paint
company in favour of Asian Paints. Asian Paints embarks on an ambitious grassroots marketing
campaign, partnering with thousands of dealers in small towns all over India.  
1967 – Asian Paints emerges as India's leading paint company ahead of any international
competition.
1945 – Asian Paints touches a turnover of Rs. 3,50,000, with an innovative marketing strategy 'to
reach consumers in the remotest corners of the country with small packs.' 1954 – Asian Paints
mascot, Gattu, the mischievous kid, is born.  
1st February, 1942 – Armed with little knowledge and great determination, Champaklal H.
Choksey, Chimanlal N. Choksi, Suryakant C. Dani and Arvind R. Vakil get together to
manufacture paint in a garage on Foras Road, Bombay. They name their company 'The Asian Oil
& Paint Company', a name that they picked randomly from a telephone directory.

Achievements/ recognition:
 Asian Paints was included in Forbes Magazine's – Asia's Fab 50 List of companies in 2011,
2012 and 2013.
 Asian Paints was ranked 13th amongst the top paint companies in the world by Coatings
World – Top Companies Report 2013 (July 2013 Issue).
 In March 2012, Asian Paints was presented the Asian Centre for Corporate Governance &
Sustainability Award for the Best Governed Company in 2011.
 Mr. P M Murty, the then MD & CEO, Asian Paints received the 'CEO of the Year' award from
Business Standard, one of India's leading business dailies (March 2011).
 Asian Paints receives the Best Audit Committee Award from the Asian Centre for Corporate
Governance & Sustainability (Feb 2011)
 Asian Paints is the 10th largest decorative paint company in the world.
 Awarded the 'Sword of Honour' by the British Safety Council for all the paint plants in India.
This award is considered as the pinnacle of achievement in safety across the world.
 Forbes Global magazine, USA ranked Asian Paints amongst the 200 'Best Small Companies of
the world' in 2002 and 2003 and amongst the top 200 'Under a Billion Firms' of Asia in 2005.
 Ranked 24th amongst the top paint companies in the world by Coatings World – Top
Companies Report 2006.
 The Asset – one of Asia's leading financial magazine ranked Asian Paints amongst the leading
Indian companies in Corporate Governance in 2002 and 2005.
 Received the Ernst & Young 'Entrepreneur of the Year – Manufacturing' award in 2003.
 Rated Best Employer by BT–Hewitt survey, 2000 Bluest of the blue chips by Hindu Business
Line; Most admired company to work for by ET–BT survey, 2000

OWNERSHIP PATTERN
Shareholding Pattern - Asian Paints Ltd.

Holder's Name No of Shares % Share Holding

NoOfShares 959197790 100%
Promoters 506384654 52.79%
ForeignInstitutions 202674800 21.13%
NBanksMutualFunds 26734284 2.79%
CentralGovt 755587 0.08%
Others 69160123 7.21%
GeneralPublic 112867696 11.77%
FinancialInstitutions 40620646 4.23%

Vision and mission

Vision:- We want to be an innovative, agile, and responsive world class research and
technology organisation that's aligned to future customer needs and catalyses the growth
of the company across existing and future businesses

CORE VALUES
 Commitment and integrity in dealing with Internal and External customers.
 A strong Belief in individual ability and creating an environment which
entrepreneurial spirit is encouraged.
 Owner and responsibility.

BOARD OF DIRECTORS

MR. AMITH SYNGLE(CEO)

 Amit Syngle will take over as Managing
Director & Chief Executive Officer of Asian
Paints. KBS Anand will be retiring after a four-
decade-long career at the company.

Amit Syngle, presently the COO for Asian

Paints and a 29 year veteran at the company, will take charge as Managing Director & Chief
Executive Officer of Asian Paints effective April 1, 2020. This has been announced by the
company in its exchange filing.  The present Managing Director and Chief Executive Officer
KBS Anand will be retiring after a a four-decade-long career at the company.

MR. ASHWIN DANI (CHAIRMAN)

Ashwin Suryakant Dani is an Indian billionaire businessman, and the non-executive chairman of
Asian Paints Ltd, India's largest paint company with operations in 16 countries. He was the vice
chairman and managing director from December 1998 to March 2009. Ashwin is among the top
50 richest Indians.

Ashwin was born in Mumbai. His father Suryakant was one of the co-founders of Asian Paints.
Ashwin completed his Bachelor of Science from the Institute of Science, University of Mumbai,
Bachelor of Science and Technology in pigment, paints and varnish from UDCT Mumbai,
master's in polymer science from University of Akron , Ohio United States and Diploma in color
science from Rensselaer Polytechnic Troy, New York United States.

Ashwin's first job was in 1967 as a Development chemist with Inmont Corp (current BASF)
Detroit, US. Ashwin joined Asian Paints in 1968 as a Senior Executive and moved through
successive senior positions like Director - R & D, Works Director, Whole-time Director.
Name Designation
Ashwin Dani Non Executive Chairman
Amit Syngle Managing Director & CEO
Abhay Vakil Non Executive Director
Amrita Vakil Non Executive Director
Vibha Paul Rishi Independent Director
S Sivaram Independent Director
Suresh Narayanan Independent Director
Name Designation
Manish Choksi Non Executive Vice Chairman
Jigish Choksi Non Executive Director
Malav Dani Non Executive Director
R Seshasayee Independent Director
M K Sharma Independent Director
Deepak Satwalekar Independent Director
Pallavi Shroff Independent Director

AREA OF OPERATION
Today, the Asian Paints group operates in 15 countries across the world across four regions viz.
Asia, Middle East, South Pacific and Africa through the eight corporate brands viz. Asian Paints,
Asian Paints Berger, SCIB Paints, Apco Coatings, Taubmans, Asian Paints Causeway and
Kadisco Asian Paints.

COUNTRY NO COUNTRIES MANUFACTURING COMPANY LOCATION

PLANTS

South Asia

1 India
2 Srilanka
3 Nepal
4 Bangladesh
8 Ankleshwar,patancheru,kasna,
Sriperumbudur,Rohtak,Khandala
Sarigam,Taloja
1 Asian paints
2 Asian paints
1 Asian paints

South east area

5 Singapore 1 Berger international
6 Indonesia 1 Berger international

South pacific

7 Tonga Asian paints

8 Fiji 1 Asian paints& Taubmans
9 Samoa Islands 1 Taubmans
10 Vanuatu Asian paints
11 Solomon Islands Asian paints

Middle East

12 Oman 1 Berger international

13 Bahrain 1 Berger international
14 Dubai 1 Berger international
15 Egypt 2 SCIB paints

Caribbean

16 Jamaica 1 Berger international

17 Barbados 1 Berger international
18 Trinidad&Tobago 1 Berger international
Africa

19 Ethiopia 3 Kadisco

Total 26

ASIAN PAINTS LTD. (ASIANPAINT) - LOCATIONS

LOCATION ADDRESS
TYPE
REGISTER 6A SHANTINAGAR
ED OFFICE SANTACRUZ (EAST)
MUMBAI - INDIA
FAX - 91-22-62181111
 PHONE1 - 91-22-62181000
PHONE2 - N.A.
EMAIL -
INVESTOR.RELATIONS@ASIANPAINT
S.COM
BRANCH EAST COAST CHAMBERS
92 G N CHETTY ROAD
CHENNAI - INDIA
FAX - N.A.
PHONE1 - N.A.
PHONE2 - N.A.
EMAIL - N.A.
OTHERS PLOT NO 5
GAIWADI INDUSTRIAL ESTATE
MUMBAI - INDIA
FAX - N.A.
PHONE1 - N.A.
PHONE2 - N.A.
EMAIL - N.A.

MARKETING STRATEGY

PRODUCT PORTFOLIO OF THE COMPANY

MARKETING MIX OF THE COMPANY