PROJECT REPORT ON

PREPARED BY BHAVYESH D. DADHI Academic Year 2006 2007 Class S.Y.B.B.A. Roll No. 10 Submitted To Saurashtra University Guided by Miss. Khyati pandya College r. P. bhalodia college, Rajkot. PREFACE

B.B.A. degree is concerned with the study of business administration of various activities in India. Industries of all kinds need good trained administrators. So this course is offered by Saurashtra University. In the B.B.A. course, we have a special subject for practical training of business firm. Training in a firm has indeed been very faithful and interesting for the student. This training makes easy to understand the working of firm. It was a good experience for me to visit the firm.

Date: SIGN. Place: - Rajkot

-------------------------------------

(Bhavyesh D. Dabhi)

ACKNOWLEDGEMENT

It is quite apparent that we have limited knowledge, but most of us try to expand our knowledge. I would first like to thank almighty who is ocean of knowledge. I am grateful to our trustee Mr.Kalidashbhai jagani and our project guide Miss.Khyati Pandya for providing me such an opportunity for training at Hotel Bhakti. My training experience at Hotel Bhakti has been trualy a fulfilling and rewards one. I would like to thank Mr.Xavier Dcosta who provided me an opportunity for taking traince in one of the prestigious organization. I would like to thank my family, my friends and colleagues who constantly encouraged me during my training period. So this project report is dedicated to all of them.

Date: SIGN Place: --------------------------(Bhavyesh D. Dabhi)

DECLARATION

I undersigned Bhavyesh D. Dabhi student of R.P.Bhalodia College would like to declare that this project report is my own work, for the completion of this work I had taken guidance from Mr. Xavier Dcosta and Miss. Khyati Pandya. This work has not been previously submitted to any other university for any examination.

Date :SIGN Place :- Rajkot ---------------------------(Bhavyesh D. Dabhi)

INDEX Sr. No.

1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

Particulars

Page No.
6 13 18 23 27 35 42 52 54 57

General Information Front Office Services Provided Food & Beverage Department Personnel Department Financial Department Marketing Department Future Plan SWOT Analysis Bibliography

INDEX

Sr. No.
1. 2. 3. 4. 5. 6. 7. 8. Introduction

Particulars

Page No.
8 8 8 9 11 12 12 12

Hotel At Glance History & Development Hotel Highlights Location & Location Chart Size Of The Organization Form Of The Organization Managing Group

1. INTRODUCTION
Today in this modern age, the world is becoming small,due to the expansion and development of business and with facility of communication. With the expansion of business the people have to go another city and state for the business purpose. At that time the hotel gives the facilities for living to the people and having the facilities as like as home. The Hotel Bhakti is one of the best hotel in rajkot. Hotel Bhakti provides its services to the people of Rajkot and other cities people to its full ability. It takes more care of its consumer satisfaction.

2. HOTEL AT GLANCE
The hotel at a glance means profile of the hotel with exceptional contribution of success. Rajkot is well placed in the Saurashtra region is the gujrat state in India. Rajkot now a major industrial town, was once the capital of Gujarat. The hotel Bhakti is situated in the central of rajkot. The hotal Bhakti is 4 k.m. from the airport and 3 k.m. from the railway station and exact opposite from the bus station. The hotel Bhakti in Rajkot is the ideal destination for family, strategic planning sessions and board meetings.

3. HISTORY & DEVELOPMENT

There is a very interesting story behind the establishment of hotel Bhakti. The chairman of hotel Bhakti Mr. Ashokbhai Chandarana thought that there are good hotels for the businessmen and tourist near the bus station. So they have to suffer a lot. For giving first class facilities to the them Mr.Ashokbhai decided to establish the hotel near the bus station. He has kept the name Bhakti hotel,because he is believing in the God.

The hotel Bhakti was established in 2003 behind the bus station at Rajkot.

4. HOTEL HIGHLIGHTS
Name Of The Hotel Hotel Bhakti. Address 28,karanpara Corner, Opp.Fire Brigade, Behind Bus Station, Rajkot 360 001.

Telephone & Fax No Telephone: (0281) 2227744 / 5544159. Fax: 2241123. Year Of Establishment The hotel was established in 2003 at Rajkot. Form Of Organization The form of organization is sole proprietor. Size Of Organization The size of organization is medium scale. Bankers ICICI Bank & Corporation Bank. Initial Investment 2 crore

Working Capital 5,00,000 Rs. Days Of Working Daily. Employees 20. Accounting Year From April to March. E-mail Address Hotel_bhakti2003@yahoo.com

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5. LOCATION & LOCATION CHART

Selection of location is very important factor for any business unit, because once it would select, it will not to be change easily. The business in suitable area or a production in Industrial Estate is very useful tool for producers or industry to increase profitability or decrease cost of production. One of the expert in this field remarks, The location of plant should be field in such a manner that people interested in this success, can sell goods most profitability and manufacture with least expenditure. The hotel Bhakti is situated at 28, Karanpara corner, opp. Fire brigade, behind bus station, Rajkot. LOCATION CHART

FIRE BRIGADE

HOTEL BHAKTI

BUS STATION 11

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6. SIZE OF THE ORGANIZATION

According to Indian company act, there are three main types of industry. 1. Small Scale 2. Medium Scale 3. Large scale The hotel Bhakti has under the category of Medium scale.

7. FORM OF THE ORGANIZATION

The main business firm of organization is as follows. 1. Sole Proprietor 2. Partnership 3. Joint Stock Company The hotel Bhakti has under the category of Sole Proprietor Ship.

8. MANAGING GROUP
Chairman: Mr.Ashokbhai D.Chandarana. General Manager: Mr.Xavier Dcosta.

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14

INDEX
Sr. No. Particulars Page No.

1. 2. 3. 4. 5.

Introduction Services Of Front Office Process Of Room Reservation Types Of Rooms Tariff Of Rooms

15 16 16 17 17

15

1. INTRODUCTION
Generally this office is known as reception. The hotel Bhakti is known it as a front office. Front office employ is directly contact with the customer. This employ is also one kind of represented it firm. This works are advance booking of room, present room booking, arrange birthday part, in the swagat hall and suit rooms. They carry about they customer service, provide all services of the hotel to its customer.

CHART

FRONT OFFICE

FRONT OFFICE HEAD

RECEPTIONIST

RECEPTIONIST

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2. SERVICES OF THE FRONT OFFICE

The action of helping someone working for someone, system supplying a public need and ready to assist some one when required. The hotel Bhakti is perfectly suitable with this meaning because it helps public by providing its facilities by giving its facilities by providing public needs and also ready to assist them whenever required. 1. Advance booking: Though direct contact, by mail, by telephone, by indirect contact.

2. Present booking : Through direct contact, by telephone 3. Marriage room booking : Direct contact 4. Board room booking : Through direct contact, by mail, by
telephone.

3.PROCESS OF ROOM RESERVATION

The room reservation process is very simple to understand or customer. Here various type of method is applied for room reservation. Major two types i.e. (1) Direct method (2) Indirect method (1) Direct Method : Generally this method is use to customer. In this method customer is directly contact with the hotel and its front office. And reserve the room in advance or for present. (2) Indirect Method : Today in world, people dont have time for go to hotel and reservation the room, but person use today technology. I.e. mobile phone, net. Customer reserve the room through on call and e-mail.

17

In the room reservation advance pay for new customer in sometime customer pays its payment on check out time. But the company office regular customer is pay on its time.

4. TYPES OF ROOMS
In every hotel, there are many types of room some of it is small, large and luxuries. This room have different name with different facility. The total number of room is 22. these rooms have many facilities i.e. color T.V. with satellite transmission, direct STD/ISD facility. The types of rooms in Bhakti are a follows. (1) (2) (3) (4) (5) Deluxe Non A/C Deluxe A/C Royal A/C Standard Non A/C Suit Room

5. TARIFF OF ROOMS
CATEGORY Deluxe Non A/C Deluxe A/C Royal A/C Standard Non A/C Suit Room ONE PERSON TWO PERSON 400 650 750 400 1600 500 900 1100 500 1800 THREE PERSON ------700 ---

Term And Condition 1. sales tax on food & beverage will be applied as applicable. 2. Check out time 12:00 noon. 3. 2% tax on card payment. 4. All rates are subject to change without prior notice.

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19

INDEX

Sr. No.
1. 2. 3. 4. Introduction

Particulars

Page No.
20 20 21 22

What Is Service Service Detail Facilities

20

1.INTRODUCTION
The product is a bundle of all kinds of satisfaction of both materials and nonmaterial kinds. A product supplies two kinds of utility. 1. Economic. 2. Supplementary Utility. A product is all things offered to a market. Those things include physical objects, design, brand, package, label, price, service and satisfaction not only from physical product and services offered but also from ideas, personality and organization. In short, a product is the sum total of physical, economic, social and psychological benefits.

2. what is service
The action of helping some one working for some one, system supplying a public need and ready to assist someone when required. From the above meaning as any meaning can be considered or is applicable for the service company, but the perfect meaning will be or can be the combination of all the meanings. Hotel Bhakti is perfectly with this meaning because it helps public by providing its facilities, by giving its facilities, by satisfying public needs, and also ready to assist them whenever required.

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3. SERVICE DETAILS
The important service of the hotel is room service. Here hotel Bhakti provided different room facilities according to different rooms.

Deluxe Non A/C : it is compact room with required facilities. Deluxe A/C : it is large than deluxe non a/c room but small than suit
room with the carpet floor.

Royal A/C : it is as big as deluxe a/c room but with good facilities of
bath tub and carpet floor.

Standard A/C : it is much small than suit room with the all facilities.
In standard a/c room provides the three bed facility.

Suit Room : suit room is luxuries room with luxuries facility.

HOTEL SERVICES Birthday party and marriage party room for 100 persons. 24 hour room services. Health room Travel counter Laundry services Doctor on call All major credit card accepted 22 good rooms having color T.V. with satellite transmission and direct dial STD/ISD facility.

22

4. FACILITIES The different facilities provided by hotel Bhakti are as follows.

Birthday party : If some one wants celebrate birthday in the hotel Bhakti, they are providing big hall for party and arrange the event. They provided music to the party, and also arrange for cold drinks and food to the members of the party. Marriage party : Some one wants to arrange a marriage party. They handle the event, they provide food and other services and also provide music facilities. Meeting and conference hall : They are business hall for meeting and conference. It any body wants to arrange business meeting they allow them. Car facilities : If customer wants to go to the market then they provided car facilities to the customer. They give service to and from airport and railway. The hotel Bhakti thinks that BEST QUALITY FACILITIES provided to customer is their responsibility.

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24

INDEX

Sr. No.
1. 2. 3. 4. 5. Introduction Types of food

Particulars

Page No.
25 25 26 26 26

Room service for food Quality control Special raw material of goods

25

1. INTRODUCTION
The key department of hotel is food department. If the very nice service is providing by service department but the food is not that much good. The customer does not prefer that restaurant. The hotel Bhakti having well kitchen and cook is able and experience. Every day use best item for survive customer. They make list of item that they needed. They are always going to purchase quality product.

2. TYPES OF FOOD
The hotel Bhakti is providing good foods to their customer. They are providing different food dishes. The objective of hotel is to provide best food and best quality to its customer. They provided following food dishes Italian Punjabi Gujarati Chinese Continental Fast food

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3. ROOM SERVICE FOR FOOD

Customer calls to room service department and give order for food. Room service department takes this order and make food according to order and give it to customers room within 20 minuets.

4. QUALITY CONTROL
The grand regency is maintaining quality by experience and expert person. They never compromise to its quality and services. They always try to its level best. Good raw material Maintain quality by experience employee Food make by experience man Special dishes make by expert man

5. SPECIAL RAW MATERIAL OF FOOD

Every hotel has some special material which is not use by any one of its competitor. The hotel Bhakti is buy the raw material from Adani hypermarket. And they buy tea from Bombay.

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INDEX

Sr. No.
1. 2. 3. 4. 5. 6. 7. 8. 9. Introduction

Particulars

Page No.
29 29 30 32 33 33 34 34 34

Man power planning Recruitment & selection Training & development Performance appraisal system Personal record Wages & salary Employees benefit Time keeping system

29

1.INTRODUCTION
The main componential organization is their employee an organization requires the services of its employees to achieve the goals, therefore resources are the most evident part of an organization. personnel magt. Is the planning, organizing, direction, controlling of the procurement, development, compensation, integration and malignance of people of the purpose of contribution to organization, individual and social goal. - EDWARD FLIPPO

2. MANPOWER PLANNING
Planning is the primary and most important function of management is very organization in commercial and industrial organization planning has been focused on every activity of the business like marketing, manpower etc. Manpower planning is the process of determining manpower requirement and the meaning these requirement in order to carry out the integrated plans of the organization.

30

3.RECRUITMENT & SELECTION

Recruitment Recruitment is a process to discover the sources of manpower to meet the requirement to meet the requirement of the staffing schedule and to employee effective measures for attracting that manpower in adequate numbers to facilitate effective selection of an efficient working force - STEPHEN P. Recruitment is the process of selecting efficient and trustworthy employees who are willing to apply for the job. Recruitment aims to develop and maintain proper manpower resources. There are three methods of recruitment that is. 1. Direct method 2. Indirect method 3. Third party method Sources Of Recruitment Internal 1. Present Employee 2. Employee Reference 3. Previous Application External

1. Advertisement 2. Campus Recruitment 3. Consultants The hotel Bhakti recruits from internal sources for recruitment like employees reference, present employee.

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 Selection: The objective of selection process is to determine whether an application meets the qualification for a specific job and to choose the applicant who is must likely to person well in job. This information is accrued in a no. of steps or stage. It is a very complicated and it is generally based on the nature and technology of the unit. It is concerned with securing relevant information about an applicant like education, date of birth, age, his qualification etc. Selection is the process of choosing the individual who posses the necessary skills, ability and personality to successfully fill specific job in the organization. Selection process : The selection procedure is concerned with securing relevant information about an applicant. Selection is a long process, commencing from the preliminary interview of the applicants and ending with the contract of employment. The hotel Bhakti accepted the following process of selection, Interview Preliminary selection Final selection Placement

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4. TRAINING & DEVELOPMENT

Training

Training and development refer to importing of specific skills, abilities and knowledge and performance of employee. Every institution trains their worker after selection of the person. Training is a technique by which a management also information that, this employee is right for job or not. There are two methods of training. 1. On the job training 2. Off the job training The hotel Bhakti is giving training to new employees with the help of on the job training and off the job training.

Development

The management is the dynamic life giving element in business. The caliber and performance of the manager will largely determine the success of business. Therefore this company also takes care for the development of the employees. The company provides special training to improve the performance level.

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5. PERFORMANCE APPRAISAL SYSTEM

Performance appraisal means persons performance in the company. Once the employees have been selected trained and motivated, he is then appraisal for his performance. Performance appraisal is the step were the management finds out how effective it has been at hiring and placing employee. A performance appraisal consists of evaluating an employees performance of job in terms of a job in terms of its recruitment. The hotel Bhakti consider its employees as its most valuable and therefore it believes in perfect and accurate performance appraisal system. They believe that employees efficiency, productivity and great performance is a ladder to success. The hotel Bhakti has an efficient their performance.

6. PERSONAL RECORD
In personal record, compete up to date information is maintained about employees. Every unit have record book for employees in which record information about employees leave, promotion etc. The hotel Bhakti has record book of employees. These record books are as follows. Attendance register Leave register Salary, wages register Bonus register

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7. WAGES & SALARY

wages and salary is one of the important functions for organization as well as staff working in it. It is motive the person to effective, so, it is most important work. In the hotel Bhakti wages and salary is to be paid on monthly basis. They pay salary to their employee on 5th in every month. They pay salary and wages to they employees as follows. For Employees : Rs. 2000 (per month) For Manager : Rs. 6000 (per month)

8. EMPLOYEE BENEFIT
In today companies gives benefits to their worker or employee. The hotel Bhakti provides following facilities. Festival gift Loan Vehicle Bonus

9. TIME KEEPING SYSTEM

Time keeping system for a one person or a firm should develop an effective time keeping system. In time keeping system the arrival and living of employees are recorded. The hotel Bhakti has a two shift of duties. The employees of this company have to present at the duty time. The duty time as follows. First shift : From 7:00 a.m. to 7:00 p.m. Second shift : From 7:00 p.m. to 7:00 a.m.

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36

INDEX Sr. No.

1. 2. 3. 4. 5. 6. 7. 8. 9. Introduction Organization chart Financial planning Financial sources Capital structure Working capital management Management of fixed assets Profit Account

Particulars

Page No.
37 38 39 39 40 40 41 41 41

37

1. INTRODUCTION
Finance is a Life blood of the business. It is impossible to run a business without finance. In every function of business need finance. Finance is like an arm or left either you use it or loose it. Financial management is that manage real activity, which is concerned with the planning and controlling of the firms financial resources. A capable financial management can lead the unit to the path of highly profitability with limited financial turnings. All the activities requires finance for their implementation like to establish a business, to buy row material and machines, to make production, to pay wages, salaries, to market the products etc. Financial management is concerned with the efficient use of an important economic resource, namely capital funds. -SOLOMAN

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2. ORGANIZATION CHART
As a financial activity has become more complex at present most of the organization keeps a separate department who handling the matter of finance. Finance department is one of the carried our through this department. So the organization of this department is of much importance to every industry. The chart of finance department of hotel Bhakti is as under.

CHART

FINANCE DEPARTMENT

CHIEF ACCOUNTANT

ASSISTANT ACCOUNTANT

ASSISTANT EXCEUTIVE ACCOUNTANT

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3. FINANCIAL PLANNING
A firm needs to manage its resources effectively and efficiently to achieve its objectives. The managing of resources in an effective manner is possible only when the management works out the future courses of action in advance and takes decisions in a professional manner, utilizing the individual and group efforts in a co-ordinate and rational manner. Financial planning is preliminary statement estimating the amount of capital and determining its composition. It includes, Develop the best plan to obtain the required fund. Establish control points, which need to be establish. Analyse the financial results of operation. The hotel Bhakti is also doing financial planning. The top management does the financial planning every year.

4. FINANCIAL SOURCES
Sources of finance means that from where to collect funds and from where money comes for industries and also at sometimes in which way it comes at the time of requirements. Generally there are two source of finance i.e. Internal Source External Source The hotel Bhakti has both internal source and external source of finance.

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5. CAPITAL STRUCTURE
Capital structure means the combination of debt capital and own capital. Capital structure is a very important decision for the company. Here the company determines the formation of the capital or mix of different types of long term funds. Capital structure refers to the composition of long term sources of funds as debentures, long term debtors, preference share capital, equity share capital and retained earnings i.e. reserve and surplus. The hotel Bhakti has its own capital and also has a loan from the bank.

6. MANAGEMENT OF WORKING CAPITAL

According to Gestenberg Circulating capital means current assets of a company that are changed in the ordinary course of business from one form to another In other words, working capital is that which is held to meet day today requirement of business, which changes from day to day and which is converted in to cash continuously. The risk element is low in it. In the hotel Bhakti working capital is Rs.3,00,000. it is a major concern of the financial manager such as the accomplishment of the value of maximization of goal depends essential on prudent working decision.

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7. MANAGEMENT OF FIXED ASSETS

Management of fixed assets is very important in any organization. Fixed assets of a company are the permanent capital of the company. They are helped in the production process. They can be used year by year for a long period of time, they must be checked. A large fixed assets does not mean that the firms are very well but there must be proper use of fixed assets. The total fixed assets of the hotel Bhakti is Rs.3,00,00,000.

8. PROFIT
Over and above the objective of a business the basic objective of any organization is making profit. Profitability of a firm means consist ratio and percentage of total profit earned on an annual bases. The entire existences of the business depend on its profitability. it is termed as excess of income over expenses over a period of time. The hotel Bhakti has successfully earning profit of 20% only.

9. ACCOUNT
The hotel Bhakti maintains its account by double entry system and accounting is computerized. The financial manager manages this account.

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INDEX Sr. No.

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Introduction Organization chart Marketing Mix Product Mix Pricing Policy Promotion Mix Advertising Sales promotion Competitors Marketing Research

Particulars

Page No.
44 45 46 47 48 49 49 50 50 51

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1. INTRODUCTION
In this global economy, marketing management occupies a significant place whether it is a new firm or it is an establish unit. In this combative world every concern organization objective, an efficient and effective organization of marketing department is a prime condition. Marketing is the process of planning and executive the conception, pricing promotion and distribution of good ideas to create exchanging with target groups that satisfy customer and organization objective. - Philip kotler The concept of market is very much important in marketing. The American Marketing Association defines A market as the aggregate demand of the potential buyer for products and services. It is said that without efficient marketing of the goods, even though we will create best product, but we cannot sell it.

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2.ORGANIZATION CHART
It is a modern business world and in modern business there is so much competition. The existence of marketing department over marketing manager is a must. The organization structure of the marketing department in any organization differs, as per need and the size of the enterprise. The organization chart of marketing department of the hotel Bhakti is as under.

CHART

MARKETING DEPARTMENT

SENIOR MANAGER

ASSISTANT SALES MANAGER

SALES MANAGER

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3. MARKETING MIX
Marketing mix is the set of marketing tools that the firm uses to pursue its marketing objective in the target market - Philip Kotler The basis of marketing operation is the co-ordination of four key variables namely, Product Price Place Promotion

PRODUCTION

PROMOTION

4PS OF MARKETING

PRICE

PLACE The hotel Bhakti is doing marketing on above four factors.

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4. PRODUCT MIX
Product mix is the list of all product offered for sale by a company. It is defined as The composite of product offered for sale by a firm or a business unit. The product mix of a company has two characteristics : (1) Depth (2) Width Depth depends on the number of productions items with in each product line. Width depends on the number of products group of products line with in the company. The Bhakti has product width in food dishes. I.e. Deluxe non A/C., Deluxe A/C., Royal A.C., Standard non A/C. Suit rooms.

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5. PRICING POLICY
Price is an important element in marketing mix. Arrival at the right selling price is essential in a sound marketing mix. Pricing policy provides guidelines to the marketing manager to evaluate appropriate pricing decisions. Pricing decision has strategic importance in any enterprise. It means decision of determining price of a product. Price can be defined as the exchange value of the goods or services in the terms of money. The price of products should be determined in such a matter so as to offer a reasonable amount of profit to the manufacturer, a reasonable remuneration to middle man and the maximum satisfaction to the consumers. Price is an important element in the marketing mix. The policy is only factor that generate revenue other factor are expense. Price is only revenue element. So profits depend upon the price. Hotel kaveri and harmony are decide their pricing policy on the basis of following factors are, Cost of raw material Wage paid Electricity expenses Promotion expenses Estimating cost Other cost

The hotel Bhakti is taking decisions about pricing on the above factors.

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6. PROMOTION MIX
The marketing mix activates or product and distribution are performed mainly with in business or between a business and the member of its distribution channels. However, though its promotional activities, a firm communicates directly with potential customers and as well as we see, it is not a simple process. Promotion consists of those activities that are designed to bring a company goods and services to the favorable attention of customer. There are four forms of promotion are as follows. Personal selling Advertising Sales promotion Publicity and public relation

The hotel Bhakti makes promotion activities. So they can increase the volume of sales and earning maximum profit.

7. ADVERTISING
Advertisement can define as Mass, paid communication presentation and promotion of goods, services or ideas by an identified sponsor, it is paid communication, because the advertising has to pay for the space or time in which his advertising. Advertising is nothing but a paid from of non-personnel presentation or promotion of ideas, goods or services by an identified sponsor. The main purpose of every organization is to promote sales and for this purpose each and every organization use advertisement. The advertisement at the hotel BHAKTI is mainly media like print media like newspapers, trade journals etc. out door media advertise is like poster hoardings etc.

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8. SALES PROMOTION
Now, day in competition are sales promotion activities become most powerful in any of the organization to promote the sale? The hotel BHAKTI also tries it best for sales promotion. The hotel BHAKTI gives discount on their regular customer. They are also provide group package on food, they provide discount on some special event. They are doing sales promotion activity by this way.

9.COMPETITORS
In the market have many hotels but some hotel have very good quality & reputation in city. The BHAKTI is one of them: in short period the BHAKTI makes good value in the market but competitors still today. The owner of the BHAKTI does not believe in competition and also not compete with competitors but we known that in every firm has competitor. There are following. Hotel silver palace Hotel Kaveri Hotel Harmony Hotel K.K.

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10. MARKETI NG RESEARCH

Marketing research is a systemizing gathering recording and analyzing the date about the marketing problem to facilitate decision making. Thus, marketing research concentrates on the study of product planning, advertising and sales promotion, distribution, structure, marketing strategies, marketing competition, buyers behavior and attitude in the marketing place. The BHAKTI is high quality business hotel. The hotel offers consistently high standard of facility and accommodation. Therefore the BHAKTI is no. 1 business hotel in Rajkot.

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FUTURE PLAN
Every organization has their future plan. The same way the hotel BHAKTI has also future plan. 1. They will establish another hotel in Rajkot. 2. They will establish a restaurant in Baroda. 3. They will purchase a farm so far from the Rajkot.

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55

S.W.O.T. ANALYSIS
S.W.O.T. analysis is a too for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issue. Once key issues have been identify the feed in to market objective. SWOT stands for Strength Weakness Opportunity Threats (1) Strength and weaknesses are internal factor. (2) Opportunity and Threats are external factor. STRENGTH 1. The staff of the BHAKTI is well manner. They treat customer generally. 2. There is a chain command means only top management can take decisions. 3. The location of BHAKTI adds the middle of the city. 4. Internal personal relationship is very nice between staff and owner. WEAKNESS Front area is very small, so, people cannot found

1. easily.

2. People park their vehicles out side because of small parking area.

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OPPORTUNITY

1. The BHAKTI situated at the middle of the city, they having a more market share. 2. The BHAKTI going to achieve a three star hotel by the government.

THREAT Today world, firm only threat by competitor 2. Now a days, these organization is suffering form the fear of constantly increasing price of raw material.

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Sr. No.
1. 2. 3. 4.

Name of books

Name of Author
Philip Kotlar Sherlekar C.B.Memoria & Ashwathapa I.M. Pandey

Marketing Management Marketing Management Personnel Management Financial Management

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