Professional Documents
Culture Documents
James Agyei, Shaorong Sun, Emmanuel Kofi Penney, Eugene Abrokwah, Eric
Kofi Boadi & Darko Dennis Fiifi
To cite this article: James Agyei, Shaorong Sun, Emmanuel Kofi Penney, Eugene Abrokwah,
Eric Kofi Boadi & Darko Dennis Fiifi (2021): Internet Banking Services User Adoption in Ghana: An
Empirical Study, Journal of African Business, DOI: 10.1080/15228916.2021.1904756
Article views: 67
ABSTRACT KEYWORDS
Despite the numerous benefits that customers can reap from inter Internet banking; behavioral
net banking, the existing literature indicates that its adoption intention; UTAUT; users’
remains limited. Therefore, this paper proposes and examines internet experience; Ghana
a conceptual framework that clarifies the salient factors that drive
customers’ intention to adopt internet banking. The proposed
model was built on the unified theory of acceptance and use of
technology. This was extended by incorporating trust, word of
mouth, perceived enjoyment, and users’ internet experience.
A total of 490 valid responses collected via the intercept approach
from bank customers in Ghana were analyzed employing structural
equation modeling. The analysis demonstrates that performance
expectancy, trust, perceived enjoyment, word of mouth, and users’
internet experience significantly influence behavioral intention to
adopt internet banking. However, the study finds no support for
effort expectancy and social influence. The study concludes with
several useful implications for theory and practice.
Introduction
The rapid growth of internet technologies in recent years has tremendously transformed
and influenced the way banks run their businesses and how customers conduct their
banking transactions (Tarhini, El-Masri, Ali, & Serrano, 2016). This development,
termed Internet banking (IB), has changed the banking sector worldwide (Malhotra &
Singh, 2010), and ushered the world into another continuum of banking by permitting
customers to conduct their everyday business and banking associated activities on the go,
irrespective of their physical position (Hanafizadeh, Keating, & Khedmatgozar, 2014).
However, despite its numerous benefits, the acceptance of IB has not been widespread
and, in various situations, has fallen short of anticipations in both developed and growing
economies (Martins, Oliveira, & Popovic, 2014).
This observation suggests that customers have serious worries about utilizing internet
technology for banking and confirms the view that advances in technology and
CONTACT James Agyei davidkelly206@ymail.com Business School, University of Shanghai for Science &
Technology, Shanghai, China, Jun gong Rd. 200093, Shanghai, China.
© 2021 Informa UK Limited, trading as Taylor & Francis Group
2 J. AGYEI ET AL.
availability of service do not mechanically lead to extensive adoption and use (Mehrad &
Mohammadi, 2017). Indeed, prior studies (e.g. Alalwan, Dwivedi, Rana, & Algharabat,
2018) highlights that the success of IB much depends on consumers’ acceptance of it. For
this reason, understanding the success factors as well as the resistance factors that
motivate IB adoption is exceptionally imperative.
Many scholarly works have applied different information technology (IT) adoption
theories such as the technology acceptance model (TAM), innovation diffusion theory
(IDT), and the unified theory of acceptance and use of technology (UTAUT) to explore
the factors that affect customers’ intention to use IB. However, scholars (e.g. Alzaidi &
Qamar, 2018; Hanafizadeh et al., 2014) have recommended the need for more research
into the dynamics that influence IB adoption, particularly in parts of South America and
Africa. Indeed, in Ghana, where this study is undertaken, a few empirical studies (e.g.
Boateng, Adam, Okoe, & Anning-Dorson, 2016) have been done on the subject, indicat
ing the need for further and a more comprehensive study to advance our knowledge as
regards the factors that saliently drive users’ adoption behavior.
Given the ongoing discussion, this paper attempts to add to the existing insight by
shedding new light on the drivers that shape customers’ intentions to adopt IB. To this
end, this study draws on the UTAUT model by Venkatesh, Morris, Davis, and Davis
(2003) and extends it with four new constructs. We adopt this model because it is
a well-proven model that has demonstrated to be “superior to other prevailing compet
ing models” (Venkatesh et al., 2003). Second, this model is regarded as the most
comprehensive theoretical model for intention assessment (Afshan & Sharif, 2016;
Farah, Hasni, & Abbas, 2018). Third, this model has proven to be an effective and
successful model for understanding and explaining technology adoption in various
contexts, including mobile and internet banking (Afshan & Sharif, 2016; Martins et al.,
2014).
Despite its extensive adoption in prior studies, there is a discussion among scholars
(see Venkatesh, Thong, & Xu, 2012) that the constructs of the UTAUT may not be
adequate to expound user acceptance of new technology in a voluntary setting since the
original UTAUT research concentrated on big organizations in the business milieu.
Thus, researchers argue that this constrains the model’s explanatory power.
Furthermore, Qasim and Abu-Shanab (2016) contend that since technology acceptance
theories are technology-specific, it is imperative to consider other variables that are
linked to the technology or the environment being investigated. In this sense, this
study incorporates four new variables into the UTAUT model and examines their
influence on consumers’ behavioral intention, hereafter, BI, to adopt IB in the context
of Ghana.
The UTAUT model argues that four constructs drive BI and use behavior: namely,
performance expectancy, effort expectancy, social influence, and facilitating conditions.
However, since facilitating conditions can only predict use behavior, it is excluded from
the proposed research model as this study focuses on BI rather than use behavior
(Giovanis, Assimakopoulos, & Sarmaniotis, 2018; Qasim & Abu-Shanab, 2016;
Venkatesh et al., 2003). So, this study adopts performance expectancy, effort expectancy,
and social influence from the UTAUT and extends it with trust, word of mouth,
perceived enjoyment, and users’ internet experience. Moreover, this study further inves
tigates the interrelations between these constructs influencing BI to adopt internet
JOURNAL OF AFRICAN BUSINESS 3
banking. This research may help derive useful managerial implications as regards how
internet banking could be marketed more effectively and efficiently, thus leading to
higher adoption.
Theoretical framework
A large body of academic studies (Davis, 1989; Davis, Bagozzi, & Warshaw, 1989; Taylor
& Todd, 1995) has concentrated on identifying the factors that influence technology
adoption and use. The framework that has been utilized extensively for this aim appears
to be the Technology acceptance model (TAM) by Davis (1989) and Davis et al. (1989).
The TAM framework suggests that perceived usefulness and perceived ease of use are the
key drivers of BI to use a specific technology. Several studies have endeavored to extend
TAM by introducing new constructs such as social norms and user performance (Lucas
& Spitler, 1999), self-efficacy (Taylor & Todd, 1995), among others.
Following a review of earlier technology acceptance scholarly works, Venkatesh et al.
(2003) proposed the unified theory of acceptance and use of technology (UTAUT)
model, having assessed empirically eight prominent models of technology acceptance.
The UTAUT explains the most efficient variance of the intention model- i.e. as much as
70%, which is higher than the earlier adopted and well-known theories like TAM and
theory of planned behavior (TPB) (Afshan & Sharif, 2016). The eight theories on which
the UTAUT was developed are the theory of reasoned action (TRA), TAM, the motiva
tional model, TPB, the PC utilization model, the innovation diffusion theory (IDT), the
social cognitive theory (SCT), and the integrated model of technology acceptance and
planned behavior (Venkatesh et al., 2003). Thus, UTAUT combines both psychological
4 J. AGYEI ET AL.
and behavioral theories to absorb the downsides of each (Farah et al., 2018); it combines
constructs from each of the theories mentioned above and hones them to provide an
empirically validated model that allows scholars to explore all the fundamental dynamics
that impact technology adoption intention (Farah et al., 2018). Consequently, UTAUT is
considered as a complete theoretical framework for predicting consumer behavior con
cerning technology adoption and use (Martins et al., 2014).
The UTAUT maintains that the effect of technology is grounded on four core con
structs, namely, performance expectancy, effort expectancy, social influence, and facil
itating conditions. Proof of its strength is the variety of scholars who have employed the
UTAUT model in their studies (e.g. Afshan & Sharif, 2016; Martins et al., 2014; Riffai,
Grant, & Edgar, 2012; Tarhini et al., 2016; Zhou, Lu, & Wang, 2010). Given its academic
pedigree and capacity, this study adopts the UTAUT model as its basic theoretical
framework to study internet banking adoption from Ghanaian customers’ perspectives.
Performance expectancy
Performance expectancy denotes the extent to which an individual thinks that in
performing certain activities, he or she will experience some benefits as a result of
using a particular technology or innovation (Venkatesh et al., 2003). According to
Venkatesh et al. (2003), performance expectancy is parallel to TAM’s perceived
Effort expectancy
Effort expectancy reflects the degree of ease linked to utilizing a specific technology
(Venkatesh et al., 2003). It is comparable to the complexity of IDT and the perceived
ease-of-use of TAM, according to Venkatesh et al. (2003). Research shows that the more
consumers think using IB is easy, the stronger their BI to adopt it (e.g. Riffai et al., 2012).
Further, studies claim that effort expectancy can have a positive effect on performance
expectancy (Venkatesh et al., 2003). Thus, if users sense that IB is simple to use and does
not involve much struggle, they will have a high expectancy toward getting the antici
pated performance (Zhou et al., 2010). As such, we hypothesize that:
Social influence
Social influence is similar to TRA’s subjective norm. It denotes the significance users
ascribe to the perception of close relations like family and friends to use a specific
innovation (Venkatesh et al., 2003). This construct has established its worth as
a predictor of technology acceptance in many contexts (Qasim & Abu-Shanab, 2016)
and is particularly vital for the initial stages when users first face a new technology and do
not have any prior experience with using it (Farah et al., 2018). The considerable role of
social influence in impacting user’s willingness to use IB has been confirmed by prior
studies (e.g. Tarhini et al., 2016). Given the importance of social exchanges in
a traditional Ghanaian society, it is expected that social influence will enhance customers’
readiness to adopt and use internet banking. Therefore, we posit that:
Trust
The first extension proposed in this present study relates to trust. Trust is considered
a very vital concept in IB adoption (Abu-Shanab et al., 2010; Boateng et al., 2016). Indeed,
6 J. AGYEI ET AL.
a construct analysis of the relevant literature shows that researchers propose the addition
of trust to UTAUT (Alalwan et al., 2018; Qasim & Abu-Shanab, 2016). Bashir and
Madhavaiah (2015) define trust as “the assured confidence a consumer has in the IB
service provider’s ability to provide reliable services through the internet.” Developing
individual trust is very critical as it minimizes customers’ concerns and uncertainties,
thereby lessening the decision complexity and improving adoption intentions (Farah et al.,
2018). Taken further, IB is an exchange situation that does lack not only the physical
presence of the branch but also lack personal contact. Hence, in the context of this study, it
is conceivable that consumers’ trust in the bank and the internet as a secure stage to do
financial transactions will likely impact their decision to adopt and use IB. Hence:
Perceived enjoyment
Perceived enjoyment reflects the activity, interaction, process, or experience that utilizing
innovative technology is fun, enjoyable, or pleasurable in its own right (Davis, Bagozzi, &
Warshaw, 1992). It is considered to be a form of intrinsic motivation to use IS contrary to
perceived usefulness, which is seen as a form of extrinsic motivation (Davis et al., 1992).
Scholars argue that consumers or users do not only adopt new technologies as devices to
improve performance but also as sources of enjoyment (Davis et al., 1992; Koenig-Lewis,
Marquet, Palmer, & Zhao, 2015). Perceived enjoyment has been identified to be a robust
determinant of intention to use new technologies in different contexts, including internet
use (Agarwal, Sambamurthy, & Stair, 2000) and e-banking (Abbad, 2013). Furthermore,
research suggests that perceived enjoyment can act as a precursor of perceived usefulness
(similar to performance expectancy) and perceived ease of use (identical to effort
expectancy), signifying that an enjoyable technology is likewise considered as more useful
and easier to use (Koenig-Lewis et al., 2015). For these reasons, we formulate the
following:
H5a: Perceived enjoyment will have a positive impact on performance expectancy.
H5b: Perceived enjoyment will have a positive impact on effort expectancy.
H5c: Perceived enjoyment will have a positive impact on BI to adopt IB.
Word of mouth
Silverman (2001) defines word of mouth as “communication about products and services
between people who are perceived to be independent of the company providing the
product or service, in a medium perceived to be independent of the company.”
Velázquez, Blasco, and Gil Saura (2015) assert that consumers place much trust in word
of mouth information when dealing with high-risk purchase procedures. Consumers
participate in word of mouth with a varied range of purposes and motivations such as
to assist other consumers or prevent likely mistakes (Mehrad & Mohammadi, 2017;
Velázquez et al., 2015). Research has shown that several individuals dealing with banks
rely on word of mouth connections to lessen the perceived level of risk and uncertainty
related to service purchase decisions (Mohammed & Al-Tarawneh, 2014). Mehrad and
JOURNAL OF AFRICAN BUSINESS 7
Mohammadi (2017) and Mohammed and Al-Tarawneh (2014) found word of mouth to
be a significant predictor of users’ intention to use mobile and electronic banking
respectively. Also, we argue in this study that word of mouth can act as an antecedent
of performance expectancy and effort expectancy (Mehrad & Mohammadi, 2017). Hence:
Internet experience
Experience has been established to play a vital facilitative role in technology acceptance
decisions (Su, Wang, & Yan, 2018). Lu, Cao, and Yang (2010) define internet experience as
users’ experience in browsing webpages in general. Indeed, users’ experience is a relevant
factor in many studies in technology adoption and has been utilized as either a predictor
or moderator variable (Abbad, 2013; Su et al., 2018). Thus, previous knowledge, such as
internet or computer use experience, has been demonstrated in previous works (e.g.
Agarwal & Prasad, 1999) to strongly impact intention to use a particular system via
perceived usefulness and perceived ease of use. Thus, as individuals get more experience
about systems and study the essential skills, they are more likely to develop favorable
perceptions of their ease of use. Similarly, Su et al. (2018) found users’ internet experience
to be a strong predictor of users’ BI to adopt mobile payment. Therefore, we propose that:
Methodology
Measurement instruments
The study employed a questionnaire survey to gather data. Previously validated and
reliable measurement scales were used in this study to enhance content validity. The
items in the scale were modified and adapted to fit the study’s context. All constructs
were gauged with multiple items on a five-point Likert scale ranging from 1 = strongly
disagree to 5 = strongly agree. The measures of performance expectancy were taken from
Venkatesh et al. (2003) and Martins et al. (2014). Next, the items measuring effort
expectancy were adapted from Venkatesh et al. (2003), Zhou et al. (2010), and Alalwan
et al. (2017), and the three items gauging social influence were taken from Venkatesh
et al. (2003) and Alalwan et al. (2017). Trust was based on items used by Boateng et al.
8 J. AGYEI ET AL.
(2016). Three items measuring perceived enjoyment were sourced from Koenig-Lewis
et al. (2015), and three items of word of mouth were taken from Mehrad and
Mohammadi (2017). Similarly, internet experience scales were based on items employed
by Lu et al. (2010). Lastly, the measures of behavioral intention were adapted from
Venkatesh et al. (2003).
When the instrument was designed, it was pretested among 20 bank customers who
have had various bank accounts for more than five years, and also had rich internet banking
services use experience. We asked them to freely give their feedback about any comprehen
sion or wording challenges that could be present in the questionnaire to ensure that any
mistakes were duly corrected before data collection. The wording of some of the items was
carefully modified and then reviewed to make them more precise and understandable based
on the pilot test’s outcome. Table 2 contains a list of all the measurement items.
(Campbell & Fiske, 1959). SEM was utilized to test the proposed research model and
evaluate the proposed relations between the constructs in the second stage. This
approach is consistent with earlier studies (e.g. Farah et al., 2018; Tarhini et al., 2016).
Measurement model
The CFA results show that the model provides an acceptable fit to the data as revealed by
a range of goodness-of-fit statistics (x2 = 288.687, df = 181, p ≤ 0.001). The chi-squared
value divided by the degree of freedom ratio (x2/df) was 1.595, and thus within the
suggested value; the goodness of fit index (GFI = 0.949), adjusted goodness of fit
(AGFI = 0.929), comparative fit index (CFI = 0.974), normed fit index (NFI = 0.934),
Tucker-Lewis index (TLI = 0.967) and root mean square error of approximation
(RMSEA = 0.035), thus providing evidence of acceptable model fit (Hair, Black, Babin,
& Anderson, 2010).
Additionally, all constructs were examined to ensure a sufficient level of scale relia
bility. The factor loadings (see Table 2) for the items were significant (p = 0.000) and
surpassed the 0.50 benchmark (Hair et al., 2010). We evaluated the constructs’ internal
consistency via Cronbach’s alpha (α). In this study, all the Cronbach’s alpha (α) values
were higher than the acceptable value of 0.60, demonstrating support for internal
consistency (Bagozzi & Yi, 1988). The composite reliability coefficients for all the con
structs were also greater than the recommended value of 0.70 (Hair et al., 2010). Further,
the AVE values (see Table 2) of the latent constructs were all greater than the threshold
value of 0.50 (Fornell & Larcker, 1981), suggesting the measurement model had satisfac
tory convergent validity.
Finally, discriminant validity was evaluated by relating the squared root of every
construct’s AVE with its parallel correlations. The squared root of every construct’s
AVE provided and highlighted in the diagonal (see Table 3), are higher than its respective
inter-construct correlations. Thus, this establishes the presence of discriminant validity
between our constructs (Hair et al., 2010).
The results also revealed that trust (β = 0.162, t = 2.344, p = 0.019) is a significant
predictor of behavioral intention, supporting H4. In addition, perceived enjoyment was
uncovered to be a strong driver of performance expectancy (β = 0.240, t = 4.604, p
= 0.000), effort expectancy (β = 0.168, t = 3.731, p = 0.000), and behavioral intention
(β = 0.204, t = 3.765, p = 0.000), indicating that H5a, H5b and H5c were supported.
Similarly, the results also show that word of mouth has a positive significant effect on
performance expectancy (β = 0.145, t = 3.204, p = 0.001), effort expectancy (β = 0.154,
t = 3.827, p = 0.000), and behavioral intention (β = 0.142, t = 3.046, p = 0.002). Thus, H6a,
H6b and H6c were confirmed. Additionally, internet experience showed a significant
positive impact on performance expectancy (β = 0.147, t = 2.622, p = 0.009), effort
expectancy (β = 0.129, t = 2.588, p = 0.010) and behavioral intention (β = 0.111, t = 1.962,
p = 0.050), thus providing support for H7a, H7b and H7c. The control variables, gender,
age and education had no significant impacts on behavioral intention.
Discussion
This study was conducted to analyze and offer further insights into factors that shape
users’ intention to adopt internet banking in Ghana. Largely, the findings confirm the
applicability of the UTAUT model in the study’s context and also support the goodness
of fit and predictive validity of the proposed research model. Thus, the model explains
about 67.2% of the variance in intention to adopt IB. Moreover, most of the suggested
12 J. AGYEI ET AL.
Figure 2. Results of proposed research model. Note: ***p < 0.001; **p < 0.01; *p < 0.05; N.S. and the
dashed line = non-significant.
causal paths in our model were established to have salient values. So, our results, apart
from being in line with what was posited in the research model, are also in agreement
with what was argued in the previous literature.
As anticipated, the results show that performance expectancy significantly shapes
consumers’ BI to adopt IB. Thus, customers appear to be more moved to accept IB
outlets if they sense that such a medium is more effective, productive, and a good
innovation in their day-to-day life. This finding seems to agree with earlier studies’
argument that when users find IB to be useful, they are more in the cards to have an
enhanced perception of utilizing it (Tarhini et al., 2016). Furthermore, this could be
explained by the ability of IB as a convenient and useful tool that permits clients to access
a variety of higher quality and quicker financial services such as bill payments, fund
transfers, among others without any place or time constraints (Alalwan et al., 2018). This
result is in agreement with several prior scholarly works (e.g. Martins et al., 2014; Owusu,
Bekoe, Addo-Yobo, & Otieku, 2020; Rootman & Krüger, 2020).
Regardless of its significant effect on performance expectancy, effort expectancy did
not have any substantial impact on BI. This could be ascribed to the fact that the difficulty
in utilizing the internet, mobile phones, and computers has reduced and become less of
a concern for Ghanaian customers since these things have become more user-friendly.
Indeed, the results confirm the suggestion that the impact of ease of use will reduce over
time as users become more proficient with a particular system (Koenig-Lewis et al.,
2015). While our finding contradicts prior works such as Martins et al. (2014) and Abu-
Shanab et al. (2010), it concurs with Tarhini et al. (2016). This could be explained by
JOURNAL OF AFRICAN BUSINESS 13
Conclusion
This study examined the salient factors that impact customers’ BI to adopt IB in Ghana.
An extended conceptual model based on the UTAUT factors, trust, word of mouth,
perceived enjoyment, and internet experience was developed. In detail, we modeled the
UTAUT factors and the four newly-introduced constructs: trust, word of mouth, per
ceived enjoyment, and internet experience as crucial antecedents of BI. Also, causal paths
from perceived enjoyment, word of mouth, and internet experience to performance
expectancy and effort expectancy were proposed in the same model. Our findings reveal
that the proposed model satisfactorily fits the data along with being able to explain 67.2%
of the variance in BI.
Further, the results demonstrate that performance expectancy, trust, word of mouth,
perceived enjoyment, and internet experience are the key factors that shape customers’
BI to use IB. Likewise, our research uncovered certain links that were not present in the
original UTAUT model. These paths identified in this study were due to the addition of
new constructs (trust, word of mouth, perceived enjoyment, and internet experience)
16 J. AGYEI ET AL.
not present in the original model. These paths (see Table 4) comprise PEJ → PE, PEJ →
EE, WOM → PE, WOM → EE, IEP→ PE, and IEP → EE, provide new insights as
regards users’ BI to accept IB. Thus, this research does not only add to the applicability
of the UTAUT model to new settings, but it likewise uncovers several additional factors
that need to be looked at in the adoption of IB. It also offers many useful, practical
insights.
Disclosure statement
No potential conflict of interest was reported by the author(s).
References
Abbad, M. M. (2013). E-banking in Jordan. Behavior & Information Technology, 32(7), 681–694.
Abu-Shanab, E., Pearson, J. M., & Setterstrom, A. J. (2010). Internet banking and customers’
acceptance in Jordan: The unified model’s perspective. Communications of the Association for
Information Systems, 26(1), 493–525.
Afshan, S., & Sharif, A. (2016). Acceptance of mobile banking framework in Pakistan. Telematics
and Informatics, 33(2), 370–387.
Agarwal, R., & Prasad, J. (1999). Are individual differences germane to the acceptance of new
information technologies? Decision Sciences, 30(2), 361–391.
Agarwal, R., Sambamurthy, V., & Stair, R. (2000). Research report: The evolving relationship
between general and specific computer self-efficacy: An empirical assessment. Information
Systems Research, 11(4), 418–430.
Alalwan, A. A., Dwivedi, Y. K., & Rana, N. P. (2017). Factors influencing the adoption of mobile
banking by Jordanian bank customers. Extending UTAUT with trust. International Journal of
Information Management, 37, 99-110.
Alalwan, A. A., Dwivedi, Y. K., Rana, N. P., & Algharabat, R. (2018). Examining factors influencing
Jordanian customers’ intentions and adoption of internet banking: Extending UTAUT2 with
risk. Journal of Retailing and Consumer Services, 40, 125–138.
Alzaidi, A., & Qamar, S. (2018). Factors affecting the adoption of internet banking: A systematic
literature review. International Journal of Business Information Systems, 28(1), 95–124.
Anderson, J. C., & Gerbing, D. W. (1988). Structural equation modeling in practice: A review and
recommended two-step approach. Psychological Bulletin, 103(3), 411–423.
Bagozzi, R. P., & Yi, Y. (1988). On the evaluation of structural equation models. Journal of the
Academy of Marketing Science, 16(1), 74–94.
Bashir, I., & Madhavaiah, C. (2015). Consumer attitude and behavioral intention towards Internet
banking adoption in India. Journal of Indian Business Research, 7(1), 67–102.
Boateng, H., Adam, D. R., Okoe, A. F., & Anning-Dorson, T. (2016). Assessing the determinants of
internet banking adoption intentions: A social cognitive theory perspective. Computers in
Human Behavior, 65, 468–478.
Campbell, D. T., & Fiske, D. W. (1959). Convergent and discriminant validation by the
multitrait-multimethod matrix. Psychological Bulletin, 56(2), 81–105.
Davis, F., Bagozzi, R., & Warshaw, P. (1992). Extrinsic and intrinsic motivation to use computers
in the workplace. Journal of Applied Social Psychology, 22(14), 1111–1122.
Davis, F. D. (1989). Perceived usefulness, Perceived ease of use, and user acceptance of information
technology. MIS Quarterly, 13(3), 319–340.
Davis, F. D., Bagozzi, R. P., & Warshaw, P. R. (1989). User acceptance of computer technology:
A comparison of two theoretical models. Management Science, 35(8), 982–1003.
JOURNAL OF AFRICAN BUSINESS 17
Farah, F. M., Hasni, S. J. M., & Abbas, K. A. (2018). Mobile-banking adoption: Empirical
evidence from the banking sector in Pakistan. International Journal of Bank Marketing, 36
(7), 1386–1413.
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable
variables and measurement error. Journal of Marketing Research, 18(1), 39–50.
Giovanis, A., Assimakopoulos, C., & Sarmaniotis, C. (2018). Adoption of mobile self-service retail
banking technologies: The role of technology, social, channel and personal factors. International
Journal of Retail & Distribution Management, 47(9), 894–914.
Hair, J. F., Jr., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate data analysis:
A global perspective (7th ed.). Upper Saddle River, NJ: Pearson Education International.
Hanafizadeh, P., Keating, B. W., & Khedmatgozar, H. R. (2014). A systematic review of Internet
banking adoption. Telematics and Informatics, 31(3), 492–510.
Koenig-Lewis, N., Marquet, M., Palmer, A., & Zhao, A. L. (2015). Enjoyment and social influence:
Predicting mobile payment adoption. The Service Industries Journal, 35(10), 537–554.
Lu, Y., Cao, Y., & Yang, S. (2010). An empirical investigation of behavioral intention to use online
services. Paper presented at The 2nd IEEE International Conference on Information
Management and Engineering (ICIME), Chengdu, China.
Lucas, H. C., & Spitler, V. K. (1999). Technology use and performance: A field study of broker
workstations. Decision Science, 30(2), 291–311.
Makanyeza, C. (2017). Determinants of consumers’ intention to adopt mobile banking services in
Zimbabwe. International Journal of Bank Marketing, 35(6), 997–1017.
Malhotra, P., & Singh, B. (2010). An analysis of internet banking offerings and its determinants in
India. Internet Research, 20(1), 87–106.
Martins, C., Oliveira, T., & Popovic, A. (2014). Understanding the Internet banking adoption:
A unified theory of acceptance and use of technology and perceived risk application.
International Journal of Information Management, 34(1), 1–13.
Mehrad, D., & Mohammadi, S. (2017). Word of mouth impact on the adoption of mobile banking
in Iran. Telematics and Informatics, 34(7), 1351–1363.
Mohammed, A. A. S., & Al-Tarawneh, K. A. (2014). The intermediate effect of the adoption of
electronic banking services between the word of mouth and the quality of banking services.
International Journal of Business and Social Science, 5(9), 72–87.
Owusu, G. M. Y., Bekoe, R. A., Addo-Yobo, A. A., & Otieku, J. (2020). Mobile banking adoption
among the Ghanaian youth. Journal of African Business, 1–22. doi:10.1080/
15228916.2020.1753003
Podsakoff, P. M., MacKenzie, S. B., Lee, J.-Y., & Podsakoff, N. P. (2003). Common method biases
in behavioral research: A critical review of the literature and recommended remedies. Journal of
Applied Psychology, 88(5), 879–903.
Qasim, H., & Abu-Shanab, E. (2016). Drivers of mobile payment acceptance: The impact of
network externalities. Information Systems Frontiers, 18(5), 1021–1034.
Riffai, M. M. M. A., Grant, K., & Edgar, D. (2012). Big TAM in Oman: Exploring the promise of
on-line banking, its adoption by customers and the challenges of banking in Oman.
International Journal of Information Management, 32, 239–250.
Rootman, C., & Krüger, J. (2020). Increasing customer adoption of the mobile payment technology
Zapper in South Africa. Journal of African Business, 21, 509–528.
Silverman, G. (2001). The power of word of mouth. Direct Marketing, 64(5), 47–52.
Su, P., Wang, L., & Yan, J. (2018). How users’ Internet experience affects the adoption of
mobile payment: A mediation model. Technology Analysis & Strategic Management, 30(2),
186–197.
Tarhini, A., El-Masri, M., Ali, M., & Serrano, A. (2016). Extending the UTAUT model to under
stand the customers’ acceptance and use of internet banking in Lebanon: A structural equation
modeling approach. Information Technology & People, 29(4), 830–849.
Taylor, S., & Todd, P. A. (1995). Understanding information technology usage: A test of compet
ing models. Information Systems Research, 6(2), 144–176.
18 J. AGYEI ET AL.
Velázquez, B. M., Blasco, M. F., & Gil Saura, I. (2015). ICT adoption in hotels and
electronic word-of-mouth. Academia Revista Latinoamericana de Administración, 28(2),
227–250.
Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User acceptance of information
technology: Toward a unified view. MIS Quarterly, 27(3), 425–478.
Venkatesh, V., Thong, J. Y., & Xu, X. (2012). Consumer acceptance and use of information
technology: Extending the unified theory of acceptance and use of technology. MIS Quarterly,
36(1), 157–178.
Zhou, T., Lu, Y., & Wang, B. (2010). Integrating TTF and UTAUT to explain mobile banking user
adoption. Computers in Human Behavior, 26(4), 760–767.