MGT301 ASSIGNMENT 1

SOLUTION FALL 2022

The Case: D&F sneakers is a sneaker manufacturing company. Recently they have
introduced a wide range of sneakers made from recycled plastic waste, especially
from ocean plastic. For that purpose, they made a contract of raw material with an
organization working on stopping plastic waste on beaches. They are focused on
environment protection, saving ocean wildlife and building good brand image.
Requirements:
Q1: Which marketing concept/philosophy is used by D&F sneakers? Justify
your answer with valid arguments. (5 marks)
Q2: Write down the benefits of marketing philosophy used by D&F Sneakers.
(5 marks)
Q1: ANSWER:
SOCIETAL MARKETING CONCEPT
According to the societal marketing concept, the organization should determine the
needs, wants, and interests of target markets. It should then provide the desired
satisfactions more effectively and efficiently than competitors while maintaining or
improving the consumer's and society's well-being.
That’s what this company named D&F sneakers was doing by making sneakers
from recycled plastic waste that gained interest of the society in their business.
Q2: ANSWER:
The benefits of this concept are as follows:
 It helps in long-term continued growth of the organization or company.
 It contributes to the improvement of the company's image.
 It aids in customer loyalty and the development of long-term relationships.
 It contributes to the organization's maximum profitability and growth.
 It raises people's living standards in society.