20 Video Marketing Ideas

for Every Skill Level

PRE-RECORDED IDEAS LIVE IDEAS

>> Beginner

- Create short “thank you” videos from your

team to new customers.
- Film a screencast demo of your product.
- Create an animated GIF of how to perform a
function of your tool.
- Film 15-second testimonials from real
customers and evangelists.
-  Broadcast from cool industry events you or
your colleagues are attending.
-  Use Google Hangouts or Skype as a way to
thank customers on a special occasion (e.g.,
one year of working together.)

>> Intermediate

-  Hold a live Q&A / AMA session with

-  Film extended customer testimonials.
-  Create longer product demonstrations and
whiteboard-style instructional videos.
-  Do a short introduction of the company, its
mission, and vision.
employees or visitors.
-  Live stream a conversation with a thought
leader or influencer who is relevant to your
audience.
-  Live stream relevant in-office events to
showcase your company culture.

>> Advanced

-  Create a full product demo.

-  Turn blog posts into short, how-to videos
and summaries. -  Show a live demo with your sales reps and
include an open Q&A.
-  Film longer interviews with key members of
-  Film a live presentation with open Q&A.
the company.
-  Stream a “day at the office” with a company
-  Shoot live presentations performed by
executive.
company members.
-  Create videos for each of your calls-to-
action.