1600-1750, BAROQUE

Baroque architecture first appeared in Italy in the late 16th century. It was a
more theatrical version of Renaissance architecture, with dramatic lighting
and color, illusory effects like trompe l'oeil, and designs that played with
architectural features, leaving them incomplete at times.
The Baroque style emerged during the Counter-Reformation period, when
the Catholic Church needed to reestablish its dwindling influence across
Europe in the face of the Protestant Reformation. Creating overtly
emotional and sensory displays in art and architecture was one method of
attracting new followers. Church architecture attempted to persuade the
faithful to unconditional loyalty to the church by appealing to their emotions
as well as their intellect. Approaching and entering a church evolved into a
symbolic, sensorial, and enigmatic experience.

1740-1770, ROCOCO
Rococo, also known as Late Baroque, is an exuberant and theatrical
design style. Rococo architectural design is often associated with buildings
built in eighteenth-century France, but the aesthetic also influenced music,
art, furniture, and even cutlery.
Rococo originated in Paris in the 1730s as a response to the Style Louis
XIV, the geometric aesthetic popularized by Louis XIV that echoed many
classical influences. Rococo was much more playful and even ostentatious.
Rococo is ornamental and full of gilded objects, such as chairs, desks, and
chests.

NEOCLASSICISM
Neoclassical architecture is a style influenced by the Neoclassical
movement, which began in Italy and France in the mid-18th century. It
quickly rose to prominence as one of the most prominent architectural
styles in the Western world.
During the 18th century, the archaeological discoveries from the
excavations of the Ancient Roman cities of Herculaneum and Pompeii
inspired Neoclassicism. The discovery of Ancient Roman and Greek
artifacts and archeological sites justified the revival of Classical art.

1890-1910, ART NOUVEAU

The Art Nouveau style is influenced by nature and is distinguished by
sinuous, sculptural, organic shapes, arches, curving lines, and sensual
ornamentation. Stylized versions of leaves, flowers, vines, insects, animals,
and other natural elements are common motifs.
Victor Horta was a Belgian designer and architect who was born on
January 6, 1861, in Ghent, Belgium, and is regarded as one of the fathers
of Art Nouveau architecture. He designed the first Art Nouveau houses,
three of which have been designated as UNESCO World Heritage Sites.
Jugendstil is the most common alternative name for Art Nouveau. The
name is derived from the art and literature magazine 'Die Jugend,' which
was founded in Munich in 1896. The term Jugendstil is most commonly
associated with Art Nouveau designs from Germany and Austria.
Art Nouveau was a compelling and energetic visual arts style that lasted
from the early 1890s to the First World War. Inspired by plant forms and
nature, Art Nouveau artists flattened and abstracted organic subjects into
sophisticated, sinuous, and flowing motifs.