Shanti Business School, Ahmedabad

Semester III
PGDM Batch - 2021-23
B2B Marketing
End-Term Group Project Assessment Rubric
Rubric for End-term group project:

This evaluation carries 50 marks maximum. (CO3, Level 5 & CO4, Level 6)

Questions COs / Marks Content

Bloom’s
Taxonomy
Level

Q1. Discuss the CO3, Level 5 10 1 mark for identifying correct problem, on
introduction of the which the firm started.
firm. (Problem 1 mark for mentioning the correct solution, on
statement, Solution which business model is build.
they give, Unique 1 marks for correct unique value proposition.
value proposition, 2 marks for correct unique selling proposition
Unique selling (USP)
proposition, 2 marks mentioning correct marketing mix with
Marketing Mix, brief explanation.
STP) 3 marks for elaborating STP for the firm
mentioning how business is working.
Here, quality is more important than quantity.
Marks will change depending on the quality
answers.

Q2. Focus on the CO3, Level 5 10 A good answer will fetch marks in range of 8-10
branding strategy depending on multiple parameters and thought
adopted by the firm process.
in reaching the right An average answer will get the marks in the
customers. range of 5-8.
Below average answer will get 4 marks.

Q3. Types of CO3, Level 5 10 A good answer will fetch marks in range of 8-10
channels used by depending on multiple parameters and thought
firm and strategy process.
for adoption of such An average answer will get the marks in the
channels. range of 5-8.
Below average answer will get 4 marks.

Q4. Recommend CO4, Level 6 20 This is the most important part of project, where
your views where quality and innovative recommendations will
the company is put your group in the category of excellence,
going right and getting the marks in the range of 16-20.
where the company Reasonably good answer will make you reach in
may improve, and the range of 12-15 marks.
how? (Support your An average answer will give you marks in the
recommendations range of 9-11 marks.
with references, Others will get marks in the range of 5-8 marks.
theories, strategies
and rationale
thinking).