(Please write your Exam Roll No.) Exam Roll No.

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Lingaya’s Lalita Devi Institute of Management & Sciences

Mandi Road, Mandi, New Delhi-110047
(NAAC Accredited ‘A’ grade Institute)
Internal Exam, OCTOBER, 2021
BBA/BCOM III SEMESTER

Paper Code: BBA203/BCOM201 Subject: Marketing Management

Time: 2 Hours MM: 30Marks
NOTE: Attempt any three questions out of five carrying 10 marks each.
Submit your assignment on bhawna.gambhir@lldims.org.in

Q1. Discuss the concept of Marketing Mix. Is 4 Ps of marketing complete in itself? Support
your answer with examples. Explain the steps of marketing mix also.

Q2. What do you understand by the term “Market Segmentation”? What are the various bases of
market segmentation? Give examples.

Q3. What is positioning and why is it an important part of marketing strategy? Explain any five
basis that can be used by marketers to position their brands. Give suitable examples.

Q4. Write short notes on the following-

(a) Product Life Cycle

(b) Demographic environment
(c) Technological factors affecting marketing decisions.

Q5 What do you mean by pricing of a product?What are the objectives before fixing the price of
a product?Explain any three pricing methods.