INTERNATIONAL TRAINING COLLEGE - LINGUA

Towards Educational Excellence

NCHE Reg. No: R0014
NQA Accreditation No: 000095

DEPARTMENT OF BUSINESS AND MANAGEMENT

Lecturer: Mr DS Kandjimi Due Date: 25 August 2022

QUALIFICATION : Diploma in Office Administration (NQF Level 6)
: Diploma in Business Administration (NQF Level 6)
Year 2
MODULE : Marketing Management 2 (NQF Level 6)
ASSIGNMENT :1

TOTAL MARKS : 100 marks

INSTRUCTIONS:

 Your assignment must have a cover page with your name, student number, course
name and lecturer name
 Marks awarded will be indicated both as actual and percentage
 The assignment must be the work of the student and not shared or completed by any
other student and must be typed.
 Students will be penalised for plagiarising or simply copying passages from the study
notes or web sites, other texts and from another student’s assignment/project/rough
work, etc., without any referencing attached thereto.
 Students may work together but must not submit similar or identical assignments.
You must be able to show that you worked independently.
 Retain a copy of each assignment before submitting it, in case the original does not
reach the lecturer.
 No assignments will be accepted or Marked without proper APA referencing
style. Unreferenced assignments will be given a 0 mark.
 Students who are mailing their assignments must ensure that the assignment reaches
the lecturer before or on the due date.
 Assignments may NOT be submitted via fax
 Your assignment MUST have references (APA method) written in alphabetical order.
 Use ARIAL -12 to type your work. Your work must be justified.
Assignment

Question 1 (25 MARKS)

On Tuesday, 22 February 2022, the Ohlthaver& List (O&L) Group and CMB TECH
launched Namibia’s first green hydrogen production plant to be built in the Erongo region

The O&L Management seeks advice on the long-term profitability of the venture, being a
Marketing expert use Porter‘s five forces analysis to analyze the profitability outlook of the
green hydrogen production plant.

Question 2 (25 MARKS)

Using and Namibian company of your choice give a detailed explanation of how a SWOT
analysis can be utilized to enhance the marketing strategy of your chosen organization.

Question 3 (25 MARKS)

With the Aid of practical examples ,Segmentation plays a crucial role in marketing, discuss
the 4 (four) bases on which marketers can segment various target markets

Question 4 (25 MARKS)

As a marketer understanding, buyer behavior is of paramount importance, with the

the aid of practical explain the following
(a)Business-to-business markets (B2B),
(b) Business-to-consumer markets (B2C)
(c) Business- to- government markets (B2G).

THE END