Name: Jennifer Irish M.

Cole Creative Advertising

Section: MM-31

The natural flavor of the coffee is preserved in Nescafé's instant coffee.

The purpose of this advertising is to promote the coffee that helps you start
your day off with a delightful coffee aroma. Many folks aren't consciously
awake until they've had their first cup of coffee, even though they're
physically out of bed. An infinitely better wake-up call than the typical
jackhammer of seven hells from the alarm clock is the scent and chemical
kick of that wonderful elixir. The two coffee beans on the poster stand in for
the eyes of those who drink Nescafé, which gives them the utmost alertness
and vigor for all of their everyday activities.
In other words, NESCAFE coffee will keep you awake and provide you
with enough energy for the day. It has the same impact on you as sleeping
does. Due to the image's clarity and simplicity, understanding its meaning is
fairly straightforward.