PRODUCT FEATURES.

Presented by

Maria Camila Guzman Gonzalez

Presented to

Ins. Alejandra Osotio

Servicio Nacional de Aprendizaje-SENA.

Ibagué-Tolima
2020
 TRADITIONAL NESCAFE COFFEE.

Introduction.

This traditional coffee product, on its forehead has the nescafe logo, a red cup with
coffee and in the background the sky of a light blue color, which is also perceived as
a symbol of serenity, calm, peace, order, spaciousness, trust, honesty and fidelity
and a field, this refers to the fact that the coffee comes directly from the field.

Design.

This product comes in a presentation of 85 g and in a glass container which is

friendly to the environment, its lid is made of plastic and is brown in color.

Brand.

This product, traditional coffee, belongs to the Nestlé S.A. brand. This is a Swiss
multinational food and beverage company based in Vevey, Vaud, Switzerland. It has
been the largest food company in the world. In addition, Nescafe has 4 lines of
products derived from coffee which are My daily coffee, My cappuccino, Coffee Mate
and Taster 's Choice.

The My daily coffee line currently has 9 types of grain / ground and instant coffee for
day to day, the main one being Nescafé Clásico, Decaf, Reserva Xiapan, Reserva
Verarica, Dolca, Dolca Canela, Dulcicrema, Cafe de olla and Cold brew. It is
estimated that only in Colombia approximately 200,000 units of this product are sold
daily. This product is currently in the maturity stage since it is used daily in most
Colombian homes.
Container.

The product comes in a glass container which allows you to see the coffee inside,
also this container is friendly to the environment.