Reliability Statistics

Cronbach's Alpha N of Items

.926 20
 SIMPLE PERCENTAGE ANALYSIS

G EN D
81 O R WIS E A N ALY SIS

1 9

MA LE F E MA LE

GENDOR WISE ANALYSIS

GENDER Frequency Percent

MALE 78 81
FEMALE 18 19
Total 96 100.0

3 6 36
LO C AT IO N W ISE AN ALY SIS
27

LOCATION WISE ANALYSIS

Hy de ra ba d R ai pu r B hu ba ne sh wa r

PLACE Frequency Percent

Hyderabad 35 36
Raipur 35 36
Bhubaneshwar 26 27
Total 96 100.0

INCOME WISE ANALYSIS

43
I N C O MEW ISE W ISE AN A LYS IS
27

1 5 1 6

Not e a rn in g B e low 2 l akh s 2 -3 la kh s Abo ve 3 l akh s

INCOME Frequency Percent

Not earning 26 27
Below 2 lakhs 14 15
2-3 lakhs 15 16
Above 3 lakhs 41 43
Total 96 100
70

60

50

40

30

20

10
50

40

30

20

10

0
16-20 21-25 26-30 31-35 36-40 4
TAGE ANALYSIS
4 6
ED UC A TIO N W ISE AN ALY S IS

27 26

1
S ch oo l le ve l U nd er g r ad ua ti on Gr ad ua ti o n Po st gr a du ati o n

EDUCATION WISE ANALYSIS

EDUCATION Frequency Percent
School level 1 1
Under graduation 26 27
Graduation 44 46
Post graduation 25 26
Total 96 100

59 DES IGN A TIO N W ISE AN ALY S IS

2 4

6
1
W or kin g p r o- B us ine ss St ud e nt Ho me ma ke
f essi on al s

DESIGNATION WISE ANALYSIS

DESIGNATION Frequency Percent
Working 57 59
professionals
Business 6 6
Student 23 24
Home maker 1 1
Others 9 9
Total 96 100

AGE WISE ANALYSIS

70
58 AG EW ISE W ISE AN A LYS IS
60

50

40

30
2 8
20

10 4 5 3
0
1 6- 2 0 2 1- 25 26 - 30 31 -3 5 3 6 -4

AGE Frequency Percent

16-20 4 4
21-25 56 58
26-30 27 28
31-35 5 5
36-40 3 3
46-50 1 1

Total 96 100
31-35 36-40 46-50
 4 6
SIS

26

n Gr a du ati o n Po st gr a du ati o n

DE SIG N AT IO N WIS E A N ALY SIS

2 4
9
1
ess S tu de nt Hom e m ake r Ot h er s

A G EW ISE W ISE AN ALY SIS

2 8

5 3 1
2 6- 3 0 3 1- 35 36 -4 0 46 -5 0
 Descriptives
Skewness
N Mean SE SD Variance Skewness
VAR00007 I use social media effectively. 96 3.49 0.1203 1.179 1.389 -0.487
I think that social media makes my
VAR00008 96 3.3 0.1213 1.189 1.413 -0.303
life easier.
I use social media to purchase
VAR00010 96 2.99 0.147 1.44 2.074 -0.133
anything.
I like to adopt the way of buying and
VAR00011 selling of products or services using 96 3.22 0.1367 1.339 1.794 -0.33
social media
I think social media provide accurate
VAR00012 and proper knowledge of products 96 3.06 0.1348 1.32 1.743 -0.117
and services.
I think social media marketing
VAR00014 inspire you to make a buying 96 3.3 0.1317 1.291 1.666 -0.495
decision."

By using advertising messages via

VAR00016 the mobile phone, I can demonstrate 96 3.23 0.1269 1.244 1.547 -0.347
my innovativeness to my friends

I will probably buy a product on the

VAR00018 96 3.65 0.123 1.205 1.452 -0.609
internet (Soon).
I feel capable of finding shopping
VAR00020 verity and information on the social 96 3.53 0.123 1.205 1.452 -0.573
media websites.
In general, I am satisfied with the
VAR00022 96 3.77 0.1052 1.031 1.063 -0.76
service provided by the internet
Social Media marketing keeps me
VAR00024 up to date about new products and 96 3.91 0.1027 1.006 1.012 -0.822
Services.
I am satisfied on social media
VAR00025 96 3.66 0.1183 1.159 1.344 -0.576
services about marketing.
A long time is required for the
VAR00026 delivery of products and services on 96 3.26 0.1293 1.267 1.605 -0.316
the internet.
Online shopping is as secure as
VAR00027 96 3.44 0.1315 1.288 1.659 -0.327
traditional shopping
The information given about the
VAR00029 products and services on the 96 3.56 0.1096 1.074 1.154 -0.452
internet is sufficient."
I think shopping on the internet
VAR00031 96 3.96 0.1107 1.085 1.177 -0.926
saves my time.
Online visibility of a business would
VAR00034 96 3.85 0.1108 1.086 1.179 -0.661
affect their purchase
Online shopping is great advantage
VAR00036 for me to buy product at any time of 96 4.32 0.0965 0.946 0.895 -1.532
the day on the internet."
It is more difficult to shop on the
VAR00037 96 2.5 0.1466 1.436 2.063 0.479
internet.
I will prefer online shopping only if
VAR00040 online prices are lower than Actual 96 4.01 0.1113 1.091 1.189 -1.016
price
Skewness Kurtosis
SE Kurtosis SE
0.246 -0.397 0.488
0.246 -0.638 0.488

0.246 -1.305 0.488

0.246 -1.053 0.488

0.246 -1.059 0.488

0.246 -0.692 0.488

0.246 -0.705 0.488

0.246 -0.544 0.488

0.246 -0.469 0.488

0.246 0.387 0.488

0.246 0.479 0.488

0.246 -0.462 0.488

0.246 -0.839 0.488

0.246 -1.007 0.488

0.246 -0.138 0.488

0.246 0.176 0.488

0.246 -0.241 0.488

0.246 2.178 0.488

0.246 -1.127 0.488

0.246 0.502 0.488

 Model Summary
Std. Error
Adjusted R of the
Model R R Square Square Estimate
1 .815 a
.663 .579 .66867
a. Predictors: (Constant), I will prefer online shopping only if
online prices are lower than Actual price, I use social media
effectively., Online visibility of a business would affect their
purchase, It is more difficult to shop on the internet. , A long
time is required for the delivery of products and services on
the internet. , Online shopping is as secure as traditional
shopping , I like to adopt the way of buying and selling of
products or services using social media, Social Media
marketing keeps me up to date about new products and
Services. , Online shopping is great advantage for me to buy
product at any time of the day on the internet.", By using
advertising messages via the mobile phone, I can Standardiz
demonstrate my innovativeness to my friends", I will probablyed
buy a product on the internet (Soon)., I think shopping
Unstandardized on the
Coefficient
internet saves my time., I feel capable of finding shopping
Coefficients s
verity and information on the social media websites., I am
B Std. Error
satisfied on social media services about marketing. , I use Beta t Sig.
social media(Constant) to purchase anything.", .596I think that
.424
social media 1.406 .164
makes my life easier.,
I use social I think social
-.121media marketing
.089 inspire
-.138 -1.363 .177
you to make media a buying decision.", I think social media provide
I
accurate andeffectively.proper knowledge of products and services.,.181
think that .157 .097 1.617 .110
social
I use social
The information given about the .067
products and.079
services on.094
the .846 .400
media to
media
internet is sufficient."
Imakes like to my -.131 .082 -.170 -1.595 .115
purchase
Iadopt
life think
anything."
the
easier. .228 .097 .292 2.357 .021
way
social of
Ibuying think and .131 .092 .164 1.433 .156
media
social
By
selling
provide using of -.262 .089 -.316 -2.937 .004
media
advertising
products or
Iaccurate
will
marketing .157 .091 .183 1.715 .090
messages
services
Iprobably
and feel
inspire
via
proper
the you -.118 .103 -.138 -1.147 .255
using
buy
knowledge a of
capable
to
Social
mobile make a .272 .102 .266 2.660 .010
social
product
of products on
finding
buying
Media
phone, I
media
Ithe
and am internet .363 .098 .408 3.706 .000
shopping
decision."
marketing
can
satisfied
(Soon).
services.
A
veritylong and on
time -.121 .080 -.149 -1.521 .132
keeps
demonstrat
social me
is
up required
information
Online to date .001 .089 .001 .006 .995
e
mediamy
for
on
shopping
about thenewis
innovativen
The
services .019 .119 .020 .161 .873
delivery
social
as secure
products of
ess think to
information
about
Iproducts my .038 .103 .040 .369 .713
media
as
and
friends"
given
marketing.
shopping
and
websites.
Online
traditional
Services. .185 .089 .194 2.063 .043
about
on thetheof
services on
visibility
shopping
Online
products .084 .108 .077 .781 .437
internet
the
a businessis
shopping
and
It is
saves moremy -.044 .058 -.061 -.754 .453
internet.
would
great
services
difficult
time.
Iadvantage
will prefer toon -.080 .080 -.085 -1.008 .317
affect
the their
internet
shop
online
purchase on
for
is
the me to
shopping
buy
sufficient."
internet.
only if at
product
online
any time of
prices
the dayare on
lower
the than
Actual
internet."
price
 KMO and Bartlett's Test
Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .865
Bartlett's Approx. Chi-Square 1116.960
Test of df 190
Sphericity
Sig. .000

Total Variance Explained

Extraction
Sums of
Componen Squared
t Initial Eigenvalues Loadings
% of Cumulative % of
Total Variance % Total Variance
1 8.691 43.455 43.455 8.691 43.455
2 2.045 10.227 53.682 2.045 10.227
3 1.354 6.771 60.453 1.354 6.771
4 1.084 5.419 65.873 1.084 5.419
Extraction Method: Principal Component Analysis.

Priniciple Component Analysis

Component Loadings
Component
1 2 3
I am satisfied on social media services about
VAR00025 0.784
marketing.
I feel capable of finding shopping verity and
VAR00020 0.767
information
Social Media onmarketing
the socialkeeps
mediamewebsites.
up to date
VAR00024 0.759
about new products and Services.
I think social media provide accurate and proper
VAR00012 0.755
knowledge
In general, Iofam
products and
satisfied services.
with the service provided
VAR00022 0.71
by the internet
I think social media marketing inspire you to make
VAR00014 0.702
a buying decision."
VAR00008 I think that social media makes my life easier. 0.539
A long time is required for the delivery of products
VAR00026
and
Onlineservices
shoppingon the internet.
is as secure as traditional
VAR00027 0.777
shopping
VAR00031 I think shopping on the internet saves my time. 0.774
Online shopping is great advantage for me to buy
VAR00036 I will probably buy a product on the internet 0.762
product at any time of the day on the internet."
VAR00018 (Soon). 0.712
Online visibility of a business would affect their
VAR00034 0.645
purchase
The information given about the products and
VAR00029 By using advertising messages via the 0.621
services on the internet is sufficient."
VAR00037 mobile
It is morephone,
difficultI to
can demonstrate
shop my
on the internet. 0.813
VAR00016 innovativeness to my friends 0.600
use to
VAR00010 I like social
adopt media
the way to purchase
of buyinganything.
and selling 0.558 0.595
VAR00011 of products or services using social media 0.547 0.548
I will prefer online shopping only if online prices
VAR00040
are lower than Actual price
VAR00007 I use social media effectively.
Note. 'varimax' rotation was used
 Rotation Sums of
Squared Loadings
% of Cumulative
Cumulative % Total Variance %
43.455 5.382 26.912 26.912
53.682 3.955 19.773 46.685
60.453 2.651 13.257 59.942
65.873 1.186 5.931 65.873

nt
4 Uniqueness
0.291
0.289
0.334
0.273
0.307
0.332
0.272
0.498
0.336
0.337
0.353
0.34
0.447
0.375
0.335
0.348
0.316
0.383
-0.636 0.364
0.59 0.295
 Group Descriptives
Group N Mean SD SE
VAR000
MALE 78 3.74 1.11 0.126
22
FEMALE 18 3.89 0.583 0.137

Independent Samples T-Test

Mean SE
Statistic df p
difference difference
VAR000
-0.537 94 0.593 -0.145 0.271
22
Correlation Matrix

I think social media provide

Social Media marketing
accurate and proper
keeps me up to date about
knowledge of products and
new products and Services.
services.

I think social media

provide accurate and
Pearson's r —
proper knowledge of
products and services.
p-value —
Social Media marketing
keeps me up to date
Pearson's r 0.535 —
about new products and
Services.
p-value < .001 —
I think social media
marketing inspire you to Pearson's r 0.662 0.533
make a buying decision
p-value < .001 < .001

I feel capable of finding

shopping verity and Pearson's r 0.641 0.641
information on the
social media websites.
p-value < .001 < .001
I think social media
marketing inspire you to
make a buying decision
I feel capable of finding shopping verity
and information on the social media
websites.

0.654 —

< .001 —
VAR00001
VAR00002
VAR00003
VAR00004
VAR00005
VAR00006
VAR00007
VAR00008
VAR00010
VAR00011
VAR00012
VAR00014
VAR00016
VAR00018
VAR00020
VAR00022
VAR00024
VAR00025
VAR00026
VAR00027
VAR00029
VAR00031
VAR00034
VAR00036
VAR00037
VAR00040
Age
Gender
Place
Educational Qualification
Designation
Yearly Income
I use social media effectively.
I think that social media makes my life easier.
I use social media to purchase anything.
I like to adopt the way of buying and selling of products or services using social media
I think social media provide accurate and proper knowledge of products and services.
I think social media marketing inspire you to make a buying decision."
By using advertising messages via the mobile phone, I can demonstrate my innovativeness to my friends
I will probably buy a product on the internet (Soon).
I feel capable of finding shopping verity and information on the social media websites.
In general, I am satisfied with the service provided by the internet
Social Media marketing keeps me up to date about new products and Services.
I am satisfied on social media services about marketing.
A long time is required for the delivery of products and services on the internet.
Online shopping is as secure as traditional shopping
The information given about the products and services on the internet is sufficient."
I think shopping on the internet saves my time.
Online visibility of a business would affect their purchase
Online shopping is great advantage for me to buy product at any time of the day on the internet."
It is more difficult to shop on the internet.
I will prefer online shopping only if online prices are lower than Actual price