Lampiran 3

(Hasil Output SPSS)

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1. UJI VALIDITAS DAN RELIABILITAS

 Variabel Bauran Promosi (X)
 Uji Validitas dan Reliabilitas Indikator Periklanan (X1.1)

Reliability Statistics
Cronbach's Alpha Cronbach's Alpha Based on N of Items
Standardized Items
0.805 0.813 5

Item-Total Statistics
Scale Mean Scale Corrected Squared Cronbach's
if Item Variance if Item-Total Multiple Alpha if
Deleted Item Deleted Correlation Correlation Item Deleted
Butir1 12.4268 10.914 0.633 0.436 0.755

Butir2 12.3780 11.349 0.602 0.426 0.765

Butir3 12.3293 11.014 0.619 0.423 0.759

Butir4 12.4512 10.819 0.622 0.459 0.757

Butir5 13.0976 10.188 0.514 0.292 0.802

 Uji Validitas dan Reliabilitas Indikator Penjualan Langsung (X1.2)

Reliability Statistics
Cronbach's Alpha Cronbach's Alpha Based N of Items
on Standardized Items
0.859 0.860 5

Item-Total Statistics
Scale Mean Scale Corrected Squared Cronbach's
if Item Variance if Item-Total Multiple Alpha if Item
Deleted Item Deleted Correlation Correlation Deleted
Butir6 12.2439 13.471 0.643 0.523 0.839
Butir7 12.0122 13.321 0.740 0.588 0.814
Butir8 11.9512 13.677 0.660 0.492 0.834
Butir9 11.8415 13.962 0.666 0.542 0.833
Butir10 11.7073 13.321 0.676 0.549 0.830
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 Uji Validitas dan Reliabilitas Indikator Promosi Penjualan (X1.3)

Reliability Statistics
Cronbach's Alpha Cronbach's Alpha Based on N of Items
Standardized Items

0.771 0.778 5

Item-Total Statistics
Scale Mean Scale Corrected Squared Cronbach's
if Item Variance if Item-Total Multiple Alpha if
Deleted Item Deleted Correlation Correlation Item Deleted
Butir11 13.1098 11.185 0.494 0.293 0.750

Butir12 12.8049 11.344 0.569 0.354 0.720

Butir13 12.7195 11.760 0.476 0.245 0.753

Butir14 12.2439 11.397 0.562 0.399 0.723

Butir15 12.5366 11.709 0.641 0.446 0.703

 Uji Validitas Dan Reliabilitas Indikator Informasi Dari Mulut Ke Mulut

(X1.4)

Reliability Statistics
Cronbach's Alpha Cronbach's Alpha Based N of Items
on Standardized Items
0.872 0.872 5

Item-Total Statistics
Scale Mean Scale Corrected Squared Cronbach's
if Item Variance if Item-Total Multiple Alpha if
Deleted Item Deleted Correlation Correlation Item Deleted
Butir16 12.6585 14.870 0.670 0.482 0.852
Butir17 12.7317 13.977 0.732 0.546 0.837
Butir18 12.9268 13.525 0.736 0.562 0.836
Butir19 12.9634 13.838 0.714 0.554 0.842
Butir20 12.6220 14.806 0.645 0.424 0.858

 Uji Validitas dan Reliabilitas Indikator Pemasaran Langsung (X1.5)

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Reliability Statistics
Cronbach's Alpha Cronbach's Alpha Based N of Items
on Standardized Items
0.853 0.856 5

Item-Total Statistics
Scale Mean Scale Corrected Squared Cronbach's
if Item Variance if Item-Total Multiple Alpha if Item
Deleted Item Deleted Correlation Correlation Deleted
Butir21 12.0854 12.820 0.619 0.434 0.840

Butir22 12.1098 13.531 0.688 0.534 0.816

Butir23 11.7927 13.253 0.765 0.649 0.797

Butir24 11.8293 13.575 0.719 0.597 0.809

Butir25 11.7439 14.736 0.561 0.355 0.848

 Variabel Keputusan Pembelian (Y)

 Uji Validitas dan Reliabilitas Indikator Pengenalan Kebutuhan (Y1.1)

Reliability Statistics
Cronbach's Alpha Cronbach's Alpha Based N of Items
on Standardized Items
0.796 0.797 5

Item-Total Statistics
Scale Mean Scale Corrected Squared Cronbach's
if Item Variance if Item-Total Multiple Alpha if Item
Deleted Item Deleted Correlation Correlation Deleted
Butir26 13.4390 11.879 0.469 0.364 0.789
Butir27 13.7927 10.710 0.606 0.455 0.748
Butir28 13.6707 10.322 0.667 0.533 0.728
Butir29 13.2317 11.736 0.559 0.384 0.765
Butir30 13.7683 9.909 0.600 0.432 0.752
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 Uji Validitas dan Reliabilitas Indikator Pencarian Informasi (Y1.2)

Reliability Statistics
Cronbach's Alpha Cronbach's Alpha Based N of Items
on Standardized Items
0.885 0.885 5

Item-Total Statistics
Scale Mean Scale Corrected Squared Cronbach's
if Item Variance if Item-Total Multiple Alpha if
Deleted Item Deleted Correlation Correlation Item Deleted
Butir31 13.8659 13.599 0.726 0.575 0.860
Butir32 13.8171 13.435 0.740 0.642 0.856
Butir33 13.9878 13.049 0.726 0.566 0.860
Butir34 13.9146 13.832 0.693 0.564 0.867
Butir35 13.7805 13.729 0.730 0.583 0.859

 Uji Validitas dan Reliabilitas Indikator Evaluasi Alternatif (Y1.3)

Reliability Statistics
Cronbach's Alpha Cronbach's Alpha Based N of Items
on Standardized Items
0.846 0.848 5

Item-Total Statistics
Scale Mean Scale Corrected Squared Cronbach's
if Item Variance if Item-Total Multiple Alpha if Item
Deleted Item Deleted Correlation Correlation Deleted
Butir36 13.0854 13.289 0.671 0.473 0.811
Butir37 13.1951 13.418 0.698 0.494 0.806
Butir38 12.8659 14.019 0.502 0.302 0.853
Butir39 13.3293 11.853 0.714 0.583 0.798
Butir40 13.1341 11.821 0.708 0.539 0.800
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 Uji Validitas dan Reliabilitas Indikator Keputusan Membeli (Y1.4)

Reliability Statistics
Cronbach's Alpha Cronbach's Alpha Based N of Items
on Standardized Items
0.825 0.832 5

Item-Total Statistics
Scale Mean Scale Corrected Squared Cronbach's
if Item Variance if Item-Total Multiple Alpha if Item
Deleted Item Deleted Correlation Correlation Deleted
Butir41 13.8780 12.207 0.633 0.432 0.787
Butir42 14.3780 12.732 0.453 0.269 0.844
Butir43 14.1220 11.466 0.676 0.468 0.774
Butir44 14.0122 12.481 0.680 0.605 0.777
Butir45 13.9512 12.047 0.701 0.610 0.769

 Uji Validitas dan Reliabilitas Indikator Perilaku Pasca Pembelian (Y1.5)

Reliability Statistics
Cronbach's Alpha Cronbach's Alpha Based on N of Items
Standardized Items
0.885 0.885 5

Item-Total Statistics
Scale Mean Scale Corrected Squared Cronbach's
if Item Variance if Item-Total Multiple Alpha if Item
Deleted Item Deleted Correlation Correlation Deleted
Butir46 13.7439 12.687 0.765 0.614 0.850
Butir47 13.7195 13.389 0.730 0.561 0.859
Butir48 13.7927 13.352 0.709 0.543 0.864
Butir49 13.7439 13.724 0.724 0.568 0.861
Butir50 13.6829 13.725 0.688 0.539 0.868
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2. Uji Asumsi Klasik

a. Uji Heteroskedastisatisitas menggunakan SPSS

b. Uji Normalitas menggunakan SPSS

3. Analisis Regresi Sederhana

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a. Regresi Sederhana menggunakan SPSS

Coefficientsa
Model Unstandardized Standardized t Sig.
Coefficients Coefficients
B Std. Error Beta
(Constant) 34.447 6.892 4.998 0.000
1
X 0.660 0.087 0.648 7.610 0.000

b. Pengujian Hipotesis
 Pengujian t menggunakan SPSS
Coefficientsa
Model Unstandardized Standardized t Sig.
Coefficients Coefficients
B Std. Error Beta
(Constant) 34.447 6.892 4.998 0.000
1
X 0.660 0.087 0.648 7.610 0.000

4. Koefisien Determinasi

a. Uji Koefisien Determinasi Menggunakan SPSS

Model Summaryb

Model R R Square Adjusted R Std. Error of the

Square Estimate
1 0.648a 0.420 0.413 14.40771