Incorporating messaging into the offer, funnel and traffic.

1 simple question - What do you do?

Most ppl will answer with their occupation or industry.
At online, ppl don’t care about our label.

I <verb> <audience/target market> to <result> without/even if <hate/trait>

People is not a target market. The biggest mistake is going broad.
Especially if you are just starting out, you need to stand out by going specific.
The result should also be more specific to stand out in the red ocean.
What makes you different? Is it the method/approach?

The messaging that I utilised will determine the audience that I get.
Don't attract customers that can't afford your products.
If your messaging is for ppl that are unemployed, or has no money, then ppl with money will feel unrelated.
Instead focus on 3 stages - build, grow, scale

5 Angles to focus on:

1) Well known, little understood
2) Little known, big difference
3) Gamechanger (market disruption)
4) Back to basics - "They have overcomplicated it"
5) Fortune teller (eventuality)

Outcomes should have a balance:

Micro - the small wins
Macro - the big achievement (some may not want to go that far)

Never make a statement in your messaging, rather turn it into a question for them to identify themselves
When you make a statement, ppl will get defensive.
Instead of saying "if you're in a complicated relationship"
Say "do you agree that relationship is never that straight forward?"

Put in emotions, put in a pause, use stories.

Mastery = Ability to execute something with minimal resources

Video script
1) Question (universal)
2) Intro (name and result you generate)
3) Why is <the keyword in your niche> important? (use messaging angle here)
4) Call to Action (associate benefit to CTA instead of "find out more")

Put in more meat or content before making the call to action.

Instead of just stating the credibility in your intro, make it about the audience.
Value ladder maps out all the offer that will bring them towards the larger goal.
To identify the ideal audience to meet them at where they are.
How to value add?
Done with you - Customization, mentoring, coaching
Done for you - Personal access

How to apply this to consumables?

See how Amazon is doing it. When you add something to cart, they will provide suggestions.
Suggest complementary products, recurring, fast shipping, supplementary.