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Home › Resources › Valuation › Hurdle Rate Definition

Hurdle Rate Definition

A hurdle rate is the minimum rate of return that must be achieved

Written by CFI Team

Updated December 11, 2022

What is a Hurdle Rate?

A hurdle rate, which is also known as the minimum acceptable rate of return
(MARR), is the minimum required rate of return or target rate that investors are
expecting to receive on an investment. The rate is determined by assessing the
cost of capital, risks involved, current opportunities in business expansion, rates of
return for similar investments, and other factors that could directly affect an
investment.

Before accepting and implementing a certain investment project, its internal rate of
return (IRR) should be equal to or greater than the hurdle rate. Any potential
investments must possess a return rate that is higher than the hurdle rate in
order for it to be acceptable in the long run.

What are the Methods Used to Determine a Hurdle Rate?

Most companies use their weighted average cost of capital (WACC) as a hurdle rate
for investments. This stems from the fact that companies can buy back their own
shares as an alternative to making a new investment, and would presumably
earn their WACC as the rate of return. In this way, investing in their own shares
(earning their WACC) represents the opportunity cost of any alternative
investment.

Another way of looking at the hurdle rate is that it’s the required rate of return
investors demand from a company. Therefore, any project the company invests
in must be equal to or ideally greater than its cost of capital.

A more refined approach is to look at the risk of individual investments and add
or deduct a risk premium based on that. For example, a company has a WACC of
12% and half its assets are in Argentina (high risk), and half its assets are in the
United States (low risk). If the company is looking at one new investment in
Argentina and one new investment in the United States, it should not use the
same hurdle rate to compare them. Instead, it should use a higher rate for the
investment in Argentina and a lower one for the investment in the U.S.

What are the Factors to Consider when Setting a Hurdle Rate?

In analyzing a potential investment, a company must first hold a preliminary

evaluation to test if a project has a positive net present value. Care must be
exercised, as setting a very high rate could be a hindrance to other profitable
projects and could also favor short-term investments over long-term ones. A low
hurdle rate could also result in an unprofitable project.

Key considerations include:

 Risk premium – Assigning a risk value for the anticipated risk involved with
the project. Riskier investments generally have greater hurdle rates than less
risky ones.
 Inflation rate – If the economy is experiencing mild inflation, that may
influence the final rate by 1%-2%. There are instances when inflation may be
the most significant factor to consider.
 Interest rate – Interest rates represent an opportunity cost that could be
earned on another investment, so any hurdle rate needs to be compared to
real interest rates.
How to Use the Hurdle Rate to Evaluate an Investment

The most common way to use the hurdle rate to evaluate an investment is by
performing a discounted cash flow (DCF) analysis. The DCF analysis method uses
the concept of the time value of money (opportunity cost) to forecast all future
cash flows and then discount them back to today’s value to provide the net
present value.

In order to do this, the company needs to perform some financial modeling. The
first step is to model out all the revenues, expenses, capital costs, etc., in an Excel
spreadsheet and develop a forecast. The forecast needs to include the free cash
flow of the investment over its lifetime. Once all the cash flows are in place, use
the XNPV function in Excel to discount the cash flows back to today at the set
hurdle rate. If the resulting Net Present Value (NPV) is greater than zero, the
project exceeds the hurdle rate, and if the NPV is negative it does not meet it.
As you can see in the example above, if a hurdle rate (discount rate) of 12% is
used, the investment opportunity has a net present value of $378,381. This
means if the cost of making the investment is less than $378,381, then its
expected return will exceed the hurdle rate. If the cost is more than $378,381,
then the expected return will be lower than the hurdle rate.

Learn more about rates of return in CFI’s financial modeling & valuation courses.

How Important is the Hurdle Rate in Capital Investments?

The hurdle rate is often set to the weighted average cost of capital (WACC), also
known as the benchmark or cut-off rate. Generally, it is utilized to analyze a
 potential investment, taking the risks involved and the opportunity cost of
foregoing other projects into consideration. One of the main advantages of a
hurdle rate is its objectivity, which prevents management from accepting a
project based on non-financial factors. Some projects get more attention due to
popularity, while others involve the use of new and exciting technology.

What are the Limitations of Using a Hurdle Rate?

It’s not always as straightforward as picking the investment with the highest
internal rate of return. A few important points to note are:

 Hurdle rates can favor investments with high rates of return, even if the
dollar amount (NPV) is very small.
 They may reject huge dollar value projects that may generate more cash for
the investors but at a lower rate of return.
 The cost of capital is usually the basis of a hurdle rate and it may change over
time.

More Resources

Thank you for reading CFI’s guide on Hurdle Rate. To keep advancing your career,
the additional CFI resources below will be useful:

 Weighted Average Cost of Capital (WACC)

 EBITDA
 Discount Factor
 XIRR vs IRR
 See all valuation resources

 Share this article

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