Professional Documents
Culture Documents
13
CS 10.1.13
AC
Followers’ assessments of a leader’s authenticity: What factors affect how others deem a
leader to be authentic?
Dail Fields
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Leadership models have often focused on the leader as a pivotal actor, emphasizing
identification of leader attributes and behaviors that influence followers (Kouzes and Posner
1987; Meindl 1993). Groups of these behaviors tend to be labeled as a particular model, such as
experienced on average by the followers of a leader will cause these followers to achieve
specified objectives or put forth additional efforts for an organization’s goals. The model labeled
authentic leadership suggests that leaders whose actions are perceived as consistent with his/her
own beliefs and values are likely to have positive influences on the behaviors and performance
of followers (Gardner, Cogliser, Davis and Dickens 2011). In theory, this leadership approach is
effective because followers may interpret authenticity as evidence of reliability. In other words,
followers may anticipate that more authentic leaders will be less likely to resort to face-saving or
other self-preservation tactics if and when things go awry (Gardner et al. 2011; House, Hanges,
A leader may be true to him or her ‘self’ and, accordingly, may thus judge that they are
being authentic. However, I argue in his chapter that unless a follower perceives that the
‘trueness of self’ being exhibited by a leader aligns with the follower’s knowledge of authentic
leadership traits - the leader does not exist authentically in their leadership. In other words, the
leader comes into being as authentic in the context of the follower relationship, and does so amid
a complex array of variables, such as the biases of the follower, the organizational context and
job role expectation, which are beyond the leader’s control. Referring to one’s self as the
authentic leader.
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A number of highly visible lapses in ethical judgment have led to greater public demand
Peterson 2008). Those leaders seen as not doing what they say may lose the trust of followers.
Authentic leadership theory suggests that when organizational leaders know and act upon their
true values and beliefs, employees’ recognize this quality and experience higher levels of well-
being and that in turn positively impacts follower performance (Walumba et al. 2008). While
authentic leadership has recently been the focus of numerous studies, the conceptual view that
leaders are people who are true to themselves has been discussed in leadership research for some
time (Gardner et al. 2011). For example, leader authenticity was discussed in the 1980’s in terms
similar to those used in more recent times referring to “the extent to which subordinates describe
demonstrating a salience of self over role. In contrast, the inauthentic leader was viewed as one
who ‘passes the buck,’ blames others and circumstances for his/her errors, manipulates and uses
subordinates, and is engulfed in the bureaucratic role requirements of the position” (Gardner et
Authenticity in a leader is seen to be informed by the ‘true’ self (Avolio and Gardner
2005) and has frequently been described in self referent terms (Eagly 2005). That is, authenticity
is defined as the extent to which leaders are self-aware and perceive that they are acting in
accord with their identity (Avolio and Gardner 2005; Chan, Hannah and Gardner 2005; Ladkin
and Taylor 2010). Sincerity is often described as involving interactions with others while
Follower perceptions of a leader being authentic also focuses on assessments of how the
leader’s behaviors toward others, including followers, reflects the moral character of the leader
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and the ethics inherent to the processes and choices directed by the leader (Bass and Steidlmeier
1999; Ladkin and Taylor 2010). Judgments about a person’s integrity are often based in the
premise that one cannot fake his or her underlying principles and values (Becker 1998). A
leader’s authenticity must be joined by integrity, defined as having personal values grounded in
morality, in order for the leader to be respected by followers and to influence follower actions.
Descriptions of authentic leadership also generally include a connection with moral leadership
Some recent efforts have led to the development of alternative measurement tools that
could be used to gauge the extent to which followers recognize certain attributes and form
conclusions about the extent of a leader’s authenticity (Neider and Schriesheim 2011). For
meaning of the world and how that meaning-making process impacts the view of
insight into the self through exposure to others, and being cognizant of one’s impact on
other people;
Relational Transparency – which includes the extent to which a leader presents his or her
true (as opposed to fake or distorted) self to others and promotes trust through openly
sharing information and expressions of thoughts and feelings while minimizing displays
of inappropriate emotions;
objectively analyzes all relevant data before coming to a decision and is willing to solicit
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Internalized Moral Perspective – which refers to internalized self-regulation that is
As other studies have noted, such assessments rely on assumptions that ratings of
leadership behaviors reflect each follower’s personal experience with the actual behaviors of the
leader (Herold and Fields 2004; London and Smither 1995). A related assumption is that the
respondents can also distinguish between different behaviors of the leader and that feedback will
affect the leader’s behaviors (Lord and Emrich 2001). There is an underlying assumption
informing much of the authentic leadership literature that knowing one’s ‘true self’ and acting
from that self-referential place will automatically be communicated to followers who will view
the leader as authentic (Ladkin and Taylor 2010). It is not apparent how self-referent aspects of a
leader and the leader's underlying moral values (integrity) are communicated or recognized by
followers (Fields 2007). Internal states of a person are frequently not apparent or interpretable to
observers. However, the locus of authentic leadership rests on the followers’ perceptions of the
authenticity of a leader and these perceptions are as or more important to leadership than the self-
But what if followers make judgments about leader authenticity based on information and
influences over which the leader has very limited control? For example, alternative models of
leader perception suggest that employee/follower views of a leader may be socially constructed
through efforts of organizational members to make sense of the processes within organizations
(Lamertz 2002; Meindl 1993; Weick 1993). Leadership may be a socially constructed rationale
providing an appealing explanation for organizational results (Meindl, Ehrlich and Dukerich
1985; Pfeffer and Salancik 1978). Many believe that regardless of the leader’s internal self,
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leadership is inherently a social process. Podolny, Rakesh Khurana and Hill-Popper and
Indeed, leadership has long been recognized as a reciprocal relationship and efforts to understand
or develop leadership must attend to the dynamics of this relationship (Kouzes and Posner 2003).
In addition, the impact of the nature of the organizational setting in which leadership
individuals search for contexts in which details fit together into patterns of significant meaning
and make sense. This pattern of meaning, in turn, justifies behavior within organizational roles.
In the sense-making process, individuals search for patterns in which small details fit together
and make sense. It is a continuous process of interplay between details and explanations with
each element of the cycle generating substance for the other (Weick 1995). As followers also
aprescribe meaning to a situation, knowledge of their perspective may provide helpful insights to
leaders trying to make sense of a problem. Within an organization, Rost (1995) suggests both
leaders and followers “do leadership” together via a multidirectional influence relationship that
For leadership to occur and continue, followers must (a) take notice of and identify leader
characteristics in another, (b) perceive the other as a leader, (c) categorize the other as a leader
and finally, (d) choose to follow (Lord and Maher 1991; Smircich and Morgan 1982).
Consequently, no amount of overt leader behaviors alone will make a person a leader because
others must perceive and categorize a person as “leader” and then choose to follow. In the
context of social and organizational influences suggests, there could be “many a slip between
cup and lip” in the process by which a leader’s authenticity is judged by followers. The balance
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of this chapter examines several variables which may influence follower perceptions about a
leader’s authenticity. Indeed, judgments by followers are not straight-forward, and may not be
based only partially on the nature of the leader’s self and, furthermore, may be strongly biased by
aspects of the followers themselves and the organizational situation that are outside the leader’s
control. The variables interacting with and possibly confounding person perception processes
may include the nature of leadership roles, implicit leadership theories of followers and the
communicate communication, may reflect the job role that the leader is occupying (Herold and
Fields 2004; Shivers-Blackwell 2004). Every work environment presents a set of activities or
roles that are defined as potential behaviors to be performed in accordance with a specific job.
These aspects of the job context include role set, expectations, pressures and role behavior
(Shivers-Blackwell 2004). Role set refers to the other people presenting role
subordinates, and certain members of other interdependent departments. Some demands and
constraints such as required duties, activities, standards, objectives and responsibilities that must
be met and can neither be ignored nor delegated within an organization also serve as influences
on a leader’s behaviors. Role expectations amount to the beliefs and attitudes that organization
members have about what a leader should and should not do (Porr and Fields 2006; Shivers-
Blackwell 2004).
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These expectations may be communicated directly, as when a job description specifies
the requirements of their job or indirectly, as when a colleague expresses admiration for some
behavior. Role pressures come within numerous influence attempts aimed at establishing
subordinates looking for help in making a job easier (Shivers-Blackwell 2004). In some cases,
leaders have a pre-conception of their job as well as a set of attitudes and beliefs about how a
leader should behave, frequently grounded in beliefs of influential members of the organization.
In summary, role expectations and norms may induce behavioral responses that may be
evaluated by various role senders, with subsequent adjustment of the leaders’ role congruent
behaviors.
Followers also pay attention to differing aspects of leader behaviors and draw
conclusions about their implications. Follower expectations about how a person within a
leadership role should behave combined with basic person perception processes may result in
conclusions about leader characteristics such as authenticity. For example, in a study within a
matrix organization, Herold and Fields (2004) found systematic differences in follower ratings of
leaders’ behaviors between department and project managers. One explanation for these
differences is that leaders emphasize different behaviors to accomplish the objectives associated
with the job role. Since project managers are primarily responsible for motivating and
coordinating subordinate efforts in order to meet project goals, it is not surprising that they may
adopt or rely on a leadership style that demonstrates more encouraging and facilitative behaviors.
Department managers focus on staffing projects, training subordinates and overseeing technical
aspects of design. They do not put as much effort into recognizing or encouraging subordinates’
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contributions to projects and may have limited information about their subordinates’
Research suggests that the process of person perception usually involves the following
Overlap. To what extent do two or more perceivers observe the same behaviors of a focal
person?
Shared meaning. To what extent is behavior of a focal person given the same meaning by
Extraneous information. To what extent does a perceiver rate the focal person on the
Communication. To what extent do perceivers share with each other their impressions of
This model may help explain Ladkin and Taylor’s (2010) description of an episode from
the 2008 election in which Hillary Clinton’s tears in response to a question were widely cited as
evidence of deeply authentic behavior. Examining Ms. Clinton’s tearful reaction with the above
model, it becomes clear that role expectations influence the interpretation of authenticity. First,
crying seems to represent an increase in the information originating from Clinton the candidate
not only because it is un-scripted and spontaneous but also because it is inconsistent with a
political candidate’s expected behaviors. In addition, multiple observers in the press witnessed
the tearful behavior and undoubtedly shared impressions and possible descriptions of the actions
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with one another. Information other than Ms. Clinton’s immediate tearful reaction may have
been considered by observers as well, such as her previous lack of tears or other overt emotional
reaction at the time that her husband was admitting infidelity while President. While the model
of person perception describes the elements entering into follower conclusions about
authenticity, the weighting and interpretations of these elements may be based on expectations of
the leader’s job role and how that leader has fulfilled that role in the past. One implication clearly
is that a leader who suddenly becomes focused on demonstrating his or her authenticity may be
perceived by followers based not only on how the leader has behaved in the past, but also on
what the role of leader is perceived to entail within the particular organizational setting. This
perspective is consistent with suggestions of Freeman and Ambady (2011) that the person
perception process is dynamically changing and involves interaction between social categories,
To most, the details of a person’s set of beliefs about leader traits remain outside of their
conscious awareness, i.e. implicit. Early researchers defined these implicit theories about
leadership as “conceptual factors that the respondents brought with them to the… situation”
(Eden and Leviatan 1975, p. 738). In explaining implicit leadership theories, Lord, Binning,
Rush and Thomas (1978) described these factors as the internal representations that influence a
person’s process used to organize and classify the external world. Thus, through an automatic
and spontaneous recognition and evaluation process, observers form perceptions of and
conclusions about others as leaders. Implicit leadership theories (ILTs) can be seen as a set of
personal characteristics and behaviors that individuals unconsciously expect from leaders. These
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characteristics exist as mental representations of ideal leadership and serve as the point of
comparison for a person to be regarded as a potential leader (Schyns and Meindl 2005). The
internal representations of leadership from which a follower draws automatic and spontaneous
Eden and Leviatan (1975) conducted the initial research on elements making up follower
ILTs finding respondents paid particular attention to (1) support, (2) work facilitation, (3)
interaction facilitation and (4) goal emphasis. Subsequent studies added intelligence as a key
predictor of leadership (Bass 1990; Johnson 2007). Followers seem to expect leaders to have the
ability to grasp complex information and to make informed decisions. Offermann, Kennedy, and
Wirtz (1994) identified 41 characteristics followers stored as ILTs. The researchers categorized
these 41 factors along eight dimensions: (a) sensitivity, (b) dedication, (c) tyranny, (d) charisma,
(e) attractiveness, (f) masculinity, (f) intelligence and (g) strength. Table 1 provides an overview
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Followers often view leaders as those who make personal sacrifices in a dedicated effort to
accomplish outcomes (House, Spangler and Woycke 20011991). Thus, conceit, manipulation
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Lord (1985) suggested leader perceptions could be understood in terms of five
information processing steps in the mind of the potential follower: (a) selection-attention/
comprehension; (b) encoding; (c) storage and retention; (d) information retrieval and (e)
judgment. For this process to commence, something must capture the observer’s attention.
Implicit leadership models may influence perceptions of a focal leader by establishing a filter
which is used to screen information selected for attention (Broadbent 19587; Treisman 1988). If
derailment occurs anywhere along the information processing stages, the process will be
truncated and the person will not be perceived as a leader. That is, if something triggers the
observer’s attention but the “feature search” does not find identifiable characteristics that match
the observer’s prototypical leader traits, the target is not “remembered” or perceived as a leader
Virtually all storage of information in long term memory and all significant information
processing may occur outside of the realm of consciousness (Bucci 2000). Thus, ILTs emerge
automatically from the storehouse of memory and past experiences in the unconscious, as
understood through psychodynamic theory. Followers may identify a person as a leader if there
is a fit between these unconsciously held descriptions and the target’s traits. Lord and Maher
(1991) explained perceivers use relatively automatic (or unconscious) categorization processes as
the basis for interpreting and evaluating leader traits. Thus, not only is the “list” of traits used to
identify one as a leader unconscious, the evaluation of a target as a potential leader also occurs
follower’s thinking, feeling and behavior toward the potential leader. The follower
unconsciously decides if the individual? target is indeed a leader and if they will choose to
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For a target to be identified as a leader, followers must recognize traits exhibited by the
target as leader-like. For followers to experience recognition of leader traits in a person, there
must be some past experience with similar traits in leader figures. For example, if a follower
holds memories of capricious and unpredictable responses from a past leader, they will be less
able to “recognize” leader traits of dedication and sensitivity. The traits of sensitivity and
dedication have not been associated with leadership in the past therefore may not be deemed as
This cognitive process illustrates may reflect the impact of a follower’s past experience
with leader figures on their current frame of reference for leader traits. A leader’s characteristics
may be exhibited in the current situation and the follower may or may not attend to the trait,
depending on the results of a search of implicit and explicit memory. Therefore, the more closely
the target’s traits align with knowledge available in the follower's implicit and explicit memories
and the more positive comparison with existing models of leader-like traits, the more likely the
follower will categorize the characteristic as leader-like and deem the person to be a leader. If a
follower does not attend to the trait displayed by the potential leader, comparison will not occur.
If comparison does not occur, the target, no matter how qualified, will not be judged an
authenticto be a leader, authentic or otherwise. Thus, it follows that for a leader to be perceived
as authentic, dialectic needs to take place between authentic leader-like traits (for example,
sincerity, integrity, relational transparency as noted above) and existing models of authentic
leadership that align with knowledge available in the follower’s implicit and explicit memories.
The sources of a follower’s implicit leadership theory have received relatively little
research attention. However, some studies suggest that a person’s perceptions of a leader may be
driven in part by the nature of the observer’s work setting. Porr and Fields (2006) found evidence
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that rather than objective observation of the behaviors, descriptions of leaders may have been
based on constructed explanations for positive overall assessments of retail store managers’
performance. Subordinates in stores rated more successful store managers higher on internal
process performance, while district director ratings of the performance of the same store
may be driven by the way each type of employee is evaluated in his/her own job role. Although
the store personnel (subordinates of the store manager) are in the position to observe store
manager behavior, they are primarily concerned with the daily activities of running the store.
When presented with a request to rate the frequency with which the manager performed a list of
behaviors, subordinates may have attributed store success to an implicit cognitive model that
described how a manager of a store with this store’s internal process performance should behave.
The performance ‘halo’ seems to affect most behaviors regardless of their intrinsic contribution
In this case, the district directors also had access to formal performance information for
all stores but they did not observe store manager behavior on a first-hand basis. The district
managers worry about the profitability and market share of the stores, which they largely equate
to making sure that the products being are available to the customer in an efficient manner.
Thus, the overall assessment of the store manager by the superiors may be explained by
merchandizing. When presented with a request to rate the frequency with which the manager
performs a list of behaviors, superiors may have attributed store success to an implicit cognitive
model that described how a manager of a store with this store’s merchandizing performance
should behave. The performance ‘halo’ again seems to affect the ratings for all types of
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Other studies have found that socio-economic trends in society may help determine the
nature of ILTs. In a study covering four countries, McDermott (2008) found significant
compared to middle managers surveyed earlier by the GLOBE study. Many of the differences
may be attributable to changing social and economic conditions within the countries. For
example, Israeli emerging professionals in 2008 preferred leaders who could provide a stable
environment by being more procedural and who were more humane oriented (generous,
compassionate, caring for people) compared to middle managers surveyed ten years earlier by
the GLOBE study. The ILTs of emerging professionals in Israel may have been influenced by
Israel’s position at the centre of conflict in the Middle East, a decrease in political stability and
government effectiveness and the country’s reduced economic growth over the past ten years.
In the United States, emerging professionals indicated a greater preference for leaders
who were administratively competent, autocratic, autonomous, decisive, modest and non-
participative compared to middle managers surveyed by the GLOBE project approximately ten
years earlier. The economic, political and social environment in the United States has become
more uncertain in the past ten years and may account for the increased preferences for structure
and direction from leaders expressed by emerging professionals. These preferences may also
reflect the relatively slow growing US economy causing emerging professionals to prefer leaders
who provide more direction and guidance useful in figuring out how to do the things necessary
for movement within well-established structures. These data suggest that implicit leadership
theories may therefore not remain stable in a person over time. ILTs are viewed by many as
cognitive schema that are expressions of personal values. Some studies have suggested that
prevailing values may similarly change over time (Inglehart and Abrahamson 19947). Implicit
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leadership theories may change over time because the internal mental models of followers
change as people age or have experienced different historical and societal changes.
Individual differences may also come into play in the process by which followers assess
and interpret leader behaviors and interact with leaders. For example, communication limitations
among followers’ apprehension levels may limit the positive effects of efforts at authenticity by a
leader. As Meindl (1993) has noted, leadership may be compared to spreading a cold. Followers
have to catch the cold for leadership to work – or for a leader to be judged authentic. One way of
(CA) “as the fear or anxiety associated with either real or anticipated communication with
another person or persons” (p. 98). Richmond (1984) explained that “high CA people experience
emotional distress during or anticipating communication, prefer to avoid communication, and are
perceived by others and themselves as less competent, skilled, and successful” (p. 101).
Following from this, it could be suggested that leaders with higher levels of communication
Followers with higher levels of CA may be subject to greater influences from other
followers who communicate more effectively and thus carry more weight in the social contagion
communication theorists agree that both personality traits and situational aspects influence
type orientation toward a given mode of communication across a wide variety of contexts”
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(McCroskey 1982, p. 147). In contrast, state apprehension is specific to a given communication
placing CA on a continuum with state apprehension at one end and trait apprehension on the
other end, arguing that as with all human behavior, CA must be viewed as the product of both
and assertive communication; however, individuals with high levels of CA frequently avoid
and McCroskey 2003). McCroskey and Richmond (1976) reported that the frequency of
communication has a major impact on leaders’ perceived credibility, perceived status and
perceived leadership ability. Furthermore, individuals with high levels of CA are perceived as
being less competent and less successful, requiring more training and having difficulty
(Madlock, Martin, Bogdan and Ervin 2007; Jones 2009), quality and quantity of work output
(McCroskey, McCroskey, and Richmond, 2005), and perceptions of leaders (McCroskey and
Richmond 1976). As Flauto (1999) reported, a leader’s vision becomes manifest through clear
and effective communication. CA may drastically limit the frequency and efficiency of
organizational outcomes. The influence of CA may inhibit followers from expressing innovative
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communication is likely to promote perceptions of ineffective leadership by reducing members’
confidence in the leader’s vision or by inhibiting followers from understanding the leader’s
vision.
through the frequency and quality of communication exchanges (Graen, Dansereau and Minami
1972). Harvey, Martinko and Douglas and colleagues (2006) explained, “a leader’s ability to
interact effectively with subordinates is generally held to be crucial in creating and maintaining
an effective organization” (p. 747). Even the definition of communication embodies the
importance of establishing relationships. Therefore, not surprisingly, in the only two studies
conducted on CA and leader-member exchange theory (LMX) (Madlock et al. 2007), researchers
found a negative relationship between CA and LMX. In other words, as CA increases, the quality
exchanges, leaders must learn to minimize and manage CA. Recognition and management of CA
is especially important in a diverse workforce where crucial knowledge exchange creates trust
Lord, Foti and De Vader (1984) suggest that leadership is an interaction of three
elements: leader attributes, situational characteristics and follower perceptions. Leadership, and
the process by which leaders and followers gather information and act upon it, is embedded
within the entirety of the organizational system (Osborn, Hunt and Jauch 2002). Social identity
theorists (e.g. Hogg, 2001) propose followers accept leaders when they embody the normative
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characteristic of the group (e.g. the organization) because social cognitive processes negate or
diminishes the importance of individual traits or behaviors, it has the potential of intensifying
The meaning attributed to a situation also influences an individual’s behavior (Endler and
frame a leader’s behaviors in determining how to proceed and behave. Keller (2005) suggests
leaders often rely only on their own cognition to choose behaviors. However, as followers also
prescribe meaning to a situation, knowledge of the meaning ascribed to the situation from their
perspective, provides helpful insights to leaders trying to make sense of a problem. Kouzes and
Posner (2007) refer to this as building a shared vision. This shared process of sense-making
between leaders and followers becomes more important in situations with increased ambiguity
and uncertainty (Weick 1995). Hence, leader authenticity may be judged in part by followers
based on the perceived agreement of the leader with social norms prevalent in the organizational
setting. The extent to which these norms reflect the internalized values and beliefs of the leader
may depend on selection and promotion criteria exercised within the organizational hierarchy.
Concluding thoughts
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The message embedded in this chapter is the realization that understanding how leader
authenticity and integrity may be perceived by followers requires consideration of a wide range
of variables, many of which are not related directly to the nature or behaviors of the leader.
Authenticity and integrity, in particular, are attributes that a follower might assign to a
leader within the context of other attributes such as job role expectations and past experiences
with leaders, follower implicit models of the characteristics associated with a good leader, social
influences exerted on a follower by co-workers who may have very different models of the
characteristics of good leaders, communication skills and patterns of the leader and the followers
and the norms present within the culture and climate of an organizational setting. Considering
how these follower differences and contextual variables may cause unreliability in follower
perceptions of a leader, the self-referent nature of authentic leadership may make it very difficult
of leaders has received relatively little research attention. The contextual impacts may have
counter intuitive profound implications for authentic leadership development. For example, if
work unit success positively influences follower perceptions of personal leader attributes
diagnosing the pathways to work unit success. Judgments about leader authenticity may follow.
As Hall and Lord (1995) have suggested, some of the pertinent effects on the shared meanings
that influence follower perceptions may occur across organizational levels. Indeed, some of the
within the images, norms or connections of followers to groups, departments, locations and
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organizations. As the novelist H.M. Tomlinson (1931) observed, “We don’t see things as they
21
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Table 1: Elements of Comprising Offermann et. al.’s (1994) Eight Dimensions of Implicit
Leadership Theories
DIMENSION ITEMS
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