PUNZALAN, AHRON KRISTOPHER R.

BACOMM 2F

History of Development Communication

The rapid transformation of a nation and the majority of its citizens from poverty to a dynamic
state of economic growth that allows for greater social equality and the greater fulfillment of human
potential is what development communication is: the art and science of human communication
applied to that goal.

Talking about the History of Development Communication, Erskine Childers first proposed
communication as a development aid in the 1960s. Childers oversaw the UNDP Development
Support Service in Bangkok during the time. In support of specific UNDP and UNICEF projects in
poor nations, he advocated the approach of communication appraisal, planning, production, and
evaluation. In the 1970s, Nora C. Quebral, who was then the Chair of the Department of Agricultural
Communications at the University of the Philippines College of Agriculture, pursued Childers' idea of
development support communication. In the conference themed "In Search of Breakthroughs in
Agricultural Communication," she delivered a groundbreaking paper titled "Development
Communication in the Agricultural Context."

To conclude, in the development communication, messages urging the public to support

development-oriented projects are sent through communication media in the context of development
to promote development initiatives. It is advised that these projects be used and be used to inform the
public about these projects and to promote their benefits. This theory views persuasion through the
use of billboards, radio, and television as a message that travels from sender to receiver.