Task # Title

任务编号 任务内容

1 Intro
2 目标销售市场
3 eBay账户和商店建立
4 身份验证 身份验证
5 Set up your store page 设置店铺产品页
6 Optimize product titles
7 Optimize product descriptions
8 Choose the right category listing
9 Add crisp photos
10 Run a quick price research 快速进行价格调研
11 Calculate the total price
12 Choose your price model
13 Clearly outline your terms and conditions, shi 列出您的条款和条件，装运政策，保修和担保
14 Develop a listing schedule 制定一个上市时间表
15 Double-check everything and press publish but仔细检查所有产品描述，然后发布产品
16 Start marketing your products 开始营销产品

17 Add an About Me page to your store

18 Feed the frenzy

19 Develop a specialty
20 Monitor your competition
21 Advertise other listings in your product description
22 Add a floating Contact Link in Your Listings
23 WOW your customers with 360-degree view of your product
24 Nail expectation management
25 5. 监控物流/运输过程
26 Have regular shipping days on and off 有定期的发货日吗
27 Use in-built postage service from PayPal 使用贝宝的内置邮资服务
28 Be reasonable with shipping costs 合理的运输成本
29 Include a Shipping Cost Calculator in Your Lis在您的清单中包括一个运费计算器
30 Schedule courier pickups through the USPS we通过USPS网站安排快递提货
31 经营你的事业！
 优化产品名称
优化产品描述
选择合适的产品类别
添加图片

计算产品总成本价格
选择价格模板（固定定价、拍卖）
保修和担保

添加一个“About Me”的页面到商店

培养狂热
开发一个专业（专注类目）
监控竞争对手
在产品描述中为其他商品做广告
在列表中添加浮动联系链接
用360度的视角来展示产品
期望管理
 Notes Status
备注 状态

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Include information about yourself, links to your website and social media for
extra credibility.
Ideas for winning About Me page on eBay
• Mention your hobbies and interests. If you are selling vintage items, explain why
you love them and how you use. Potential buyers could emotionally relate to your
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passion.
• Include feedback from your previous customers to encourage the new ones.
• Soft sell your products. Mention why they stand up from the crowd.
• Mention if you run eBay business full-time or have another career as well. Let
the world know more about you!

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In a nutshell: To Create a Massively Popular eBay Business You Need To a) Find the
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 How to Start an Ebay Busi
一、 Decide what to sell决定卖什么

1 Pick a product that works for you选择一个适合你的产品 什么样的服务或产品适合你，适合你的地

2 Factor in shipping and storage运输和储存的因素

3 Be aware of restrictions注意限制

Start with what you know从你知道的开始 在 eBay 上卖东西的一个重要部分就是了

Is it in demand? 需求旺盛吗？

What do people looking for it consider before buying? 人们在购买之前会考虑什么？

4 What does it typically sell for? 它通常卖多少钱？

Ask yourself
问问你自己
How should you describe it? 你应该如何描述它？

Where should you list it (category)? 你应该把它列在哪里(分类) ？

Do you know where to get ahold of it at an affordable price so that you can resell for a profit? 你

Ebay 在自己的网站上有一个很棒的“卖什
5 Research popular products研究受欢迎的产品
别

二、 Set up your eBay store account建立你的 eBay 商店账户

三、 Make your Ebay business official and legal让你的 Ebay 生意正式合法

1 易趣在其用户协议中声明:“未经我们同意，您不得将您的易趣账户(包括Feedback)和用户ID转让给另一方

四、Start listing your items 开始列出你的项目

1 Understand the fees了解费用 eBay收取两种主要的出售费用：创建物品

Think through how you’ll answer buyers’ qu

2 Be proactive about your policies对你的政策要积极主动
policies.仔细考虑如何回答买家的问题。不

Determine the payment methods you’ll accept from buyers确定你 Paypal, credit and debit cards, as well as che
3
愿意接受买家的付款方式 信用卡和借记卡，以及支票和汇票，提货

Before you can list any of your items, you’ll

4 Create your seller account创建你的卖家账户 whether to set up a “personal account” or a “
卖家账户。首先，你必须决定是否建立一
 log into your eBay account. Click the “sell”
Create your listings创建你的列表
page.登录到您的 eBay 帐户。点击右上角

A strong title and description (pick something people will be searching for)一个有力的标题和描

Additional information about specific aspects of the item (some categories allow for this)关于项

In order to sell The condition of the item物品的状况

your items and
maximize your Pictures of your item (the higher the quality, the better)物品图片（质量越高越好）
chances of
5 getting seen,
you will need A selling format (auction-style or fixed price)销售形式（拍卖方式或固定价格）
to include为了
出售你的物品 A listing duration产品listing刊登天数（即物品在eBay网站上显示的时间长度）
，最大限度地
提高你被看到 A starting price一个起始价格
的机会，你需
要包括： The payment methods you’ll accept你会接受的付款方式(

Your shipping costs and locations您的运输成本和（发货）地点

Your return policy你的退货政策

五、Price your items为你的商品定价

Use eBay’s Advanced Search feature to find out how much an item
eBay’s default search method is “Best Matc
1 you want to list has sold for in the past.使用 eBay 的高级搜索功
price.不要忘记 eBay 的默认搜索方法是“
能来查看你想刊登（出售）的商品在过去的售价。

you’ve got to make sure your products are e

price to ensure it’s fair, and to keep your sel
The combined price is what really matters综合价格才是真正重要 it more likely that your results come up high
2
的 到。最好的办法是平衡你的运费和标价，
寻找像你这样的商品时，一个公平的价格

六、Ebay legalese and stuff you ought to know eBay的法律术语和你应该知道的东西

Running a business isn’t supposed to just be hard work; you’re supposed to enjoy it too. One of the things that ca
1 playing by.
经营一个企业不应该只是艰苦的工作，你也应该享受它。其中一个阻碍就是不知道你应该遵守哪些规则。

To keep problems to a minimum, you’ll want to familiarize yourself with eBay’s values, understand what you ca
doesn’t play fair, and of course, what to do about a “difficult bidder” or a buyer who doesn’t pay.为了把问题降到
，不能卖什么，知道当你的竞争对手不公平时该怎么做，当然，还有如何处理“难以相处的竞标者”或不

Know eBay’s values and honor them 了解 eBay 的价值观并尊重它 http://pages.ebay.ie/help/c

2 A list of prohibited and restricted items 禁止和限制物品清单 http://pages.ebay.com/help/polic

重要问题及链
接
 2

重要问题及链
Ebay’s profanity policy易趣的亵渎政策 http://pages.ebay.com/help/policies/everyone-profanit
接

What to do when a buyer doesn’t pay you 如果买家不付钱给你该怎么办 http://pages.ebay.co

What to do when you can’t follow through on a sale 当你无法完成销售时该怎么做 http://pag

七、Set up your offline eBay headquarters建立你的线下 eBay 总部（仓库库存管理、发补货）

1 Decide how to store your eBay stock决定如何存储您的eBay库存

2 Keep track of your inventory跟踪您的库存

Set up your packing supplies and workstation准备好你的包装材料

3
和工作站

Now go and master

You’ll learn a lot as you go—test your prices, listing language and processes often so you can be sure you’re bein
1
你会在工作中学到很多东西ーー经常测试你的价格、列出语言和流程，这样你才能确保自己尽可能高效。

Why build your own business plan? Think of it as a framework to help you think through what you need to do to
2 business plan should be a tool to help you meet those milestones and become the most successful eBay business
帮助你思考成功需要做什么。你的企业有财务目标吗？你的商业计划书应该是一个工具，帮助你实现这些
w to Start an Ebay Business如何开始 Ebay 业务

的服务或产品适合你，适合你的地理位置，适合长期使用

上卖东西的一个重要部分就是了解这些东西的市场情况。

在购买之前会考虑什么？

分类) ？

o that you can resell for a profit? 你知道在哪里采购到价格合理的产品，这样你可以转售盈利？

自己的网站上有一个很棒的“卖什么”栏目。电子产品、时装和收藏品一直被列为最受欢迎的类

Feedback)和用户ID转让给另一方。"

取两种主要的出售费用：创建物品刊登时的刊登费，以及物品售出时的成交费

ough how you’ll answer buyers’ questions. Don’t skip laying out clear customer service and return
仔细考虑如何回答买家的问题。不要忽略制定明确的客户服务和退货政策。

redit and debit cards, as well as checks and money orders, payment on pickup, or bank transfers.贝宝，
和借记卡，以及支票和汇票，提货付款，或银行转账

u can list any of your items, you’ll need to set up a seller account. First thing, you’ll have to decide
o set up a “personal account” or a “business” account.在你可以列出任何物品之前，你需要建立一个
户。首先，你必须决定是否建立一个“个人账户”或“商业”账户。
 our eBay account. Click the “sell” link in the top right-hand corner. This will take you to your Summary
录到您的 eBay 帐户。点击右上角的“出售”链接。这将带您进入摘要页面。

searching for)一个有力的标题和描述(选择人们会搜索的内容)

me categories allow for this)关于项目特定方面的附加信息(有些类别允许这样做)

图片（质量越高越好）

卖方式或固定价格）

上显示的时间长度）

地点

fault search method is “Best Match,” which takes into account both the item’s shipping price and its list
要忘记 eBay 的默认搜索方法是“ Best Match”，它同时考虑了商品的运费和列表价格。

ot to make sure your products are easy to find. The best way to do this is to balance your shipping and list
nsure it’s fair, and to keep your seller rating high through good customer service. A fair price will make
kely that your results come up higher when people look for items like yours.你得确保你的产品容易找
好的办法是平衡你的运费和标价，以确保公平，并通过良好的客户服务保持卖家的高评级。当人们
你这样的商品时，一个公平的价格会使你的产品在搜索结果更靠前。

joy it too. One of the things that can get in the way of this is not knowing the rules you should be

就是不知道你应该遵守哪些规则。

y’s values, understand what you can and cannot sell on the site, know what to do when your competition
er who doesn’t pay.为了把问题降到最低，你需要熟悉 eBay 的价值观，了解你能在网站上卖什么
何处理“难以相处的竞标者”或不付钱的买家。

尊重它 http://pages.ebay.ie/help/community/values.html

单 http://pages.ebay.com/help/policies/items-ov.html
 om/help/policies/everyone-profanity.html

给你该怎么办 http://pages.ebay.com/help/sell/unpaid-items.html

法完成销售时该怎么做 http://pages.ebay.com/help/sell/cancel-transaction-process.html

理、发补货）

Now go and master selling!现在去卖主

often so you can be sure you’re being as efficient as possible.
这样你才能确保自己尽可能高效。

nk through what you need to do to be successful. Do you have financial goals for your business? Your
he most successful eBay business you can be.为什么要制定自己的商业计划？把它当作一个框架，
应该是一个工具，帮助你实现这些里程碑，并成为最成功的易趣业务，你可以。
如果你喜欢做市场调查，Terapeak 值得一
试:http://www.terapeak.com/

http://pages.ebay.com/sellerinformation/learn-to-sell-online/what-to-sell-online/index.html

https://www.ebay.com/help/selling/fees-credits-invoices/selling-fees?id=4364
如果你要卖很多相同类型的产品，首先为您的
列表创建一个模板

If you want to increase your search visibility, you

can experiment with eBay’s “reserve price”
settings.如果你想提高你的搜索可见性，你可
以尝试eBay的“保留价格”设置。