Professional Documents
Culture Documents
Corporate Strategies
Top management’s overall plan for the entire organization and its strategic business units.
Types of Corporate Strategies
Growth Strategies
Seeking to increase the organization’s business by expansion into new products and
markets.
Concentration
Focusing on a primary line of business and increasing number of products offered or
markets served
Vertical Integration
Attempting to gain control of output through control of the distribution channel or
provide customer service activities.
Horizontal Integration
Combining operations with a rival business in the same sector to improve competitive
advantages and reduce rivalry in the sector.
Stability Strategy
Maintaining the status quo is a tactic used to deal with the uncertainties of a dynamic
environment, slow or no industry growth, or when the company’s owners decide
against expanding for private reasons.
Renewal Strategies
Creating tactics to combat organisational deficiencies that are causing performance
reductions.