Types of Corporate Strategies

 Growth Strategies
Seeking to increase the organization’s business by expansion into new products and
markets.
 Concentration
Focusing on a primary line of business and increasing number of products offered or
markets served
 Vertical Integration
Attempting to gain control of output through control of the distribution channel or
provide customer service activities.
 Horizontal Integration
Combining operations with a rival business in the same sector to improve competitive
advantages and reduce rivalry in the sector.
 Stability Strategy
Maintaining the status quo is a tactic used to deal with the uncertainties of a dynamic
environment, slow or no industry growth, or when the company’s owners decide
against expanding for private reasons.
 Renewal Strategies
Creating tactics to combat organisational deficiencies that are causing performance
reductions.