UNSOLICITED BUSINESS PROPOSAL

WALMART AS A PRATICAL SOLUTION TO MEET ALL OF

CUSTOMERS’ PURCHASING NEEDS IN PAKISTAN

Executive Summary:

Walmart is one of the most well-known retail companies globally, based in the
United States with stores in more than 24 countries. There are 48 distinct names.
According to the findings, Walmart can be introduced successfully in Pakistan and
have a bigger market share. Since the financial crisis, there has been a potential for
market share growth and increased competition in the business sector. The goals
outlined in Walmart's vision and mission statement include the requirements of
Pakistanis. Walmart can also introduce other businesses because it has a better
chance of succeeding in the market segments in Pakistan and collaborating with
warehousing and manufacturing facilities by establishing a manufacturing facility
in Pakistan. The report demonstrates a thorough analysis of the situation, growth in
various sectors is feasible. These domains include financial, economic, and
environmental factors that have an overall impact on the company. The paper also
discusses the potential hurdles that Walmart's Pakistani venture may face. Walmart
appears to be a potential retail participant in the market, but it also faces several
problems. Economic uncertainty and political instability due to a weak
administration and a negative impression of foreign businesses could prevent
Walmart's entry into Pakistan. Walmart may have difficulty adapting its company
due to well-established competition and cultural obstacles unique to Pakistan. The
research also discusses the possible benefits that Walmart may provide to Pakistani
consumers as an organization. This includes their core tagline, which emphasizes a
cost-effective strategy backed by a low price. If they satisfy the needs of global
outsourcing, they can help build local vendors and advertise them abroad. They
have the ability to speak to a wide audience, which could result in significant
revenue. Overall, this proposal will highlight details about Walmart and the start of
its operations in Pakistan

Problem:

Consumers in Pakistan would never deny their need for a one-stop shop that can
meet practically all of their shopping and purchasing needs. People, particularly
young teens and adults, have been increasingly demanding more and more ease of
access in this modern age of the twenty-first century and are always eager to find a
faster and easier approach to complete their daily tasks. Pakistan, the world's fifth-
largest young country, with about 64 % of its population under 30, is no exception.
It gives a huge chance for a hyper-retailer like Walmart to break into a formerly
undiscovered market and sell its wide range of products. Other similar stores to
Walmart may include Costco, Sam's Club and Target. At the same time, Pakistan is
the 25th largest nation in terms of Purchasing Power Parity which makes it more
justifiable for Walmart to go into Pakistan as this fact coincides very well with
Walmart's core project, mission, vision, and philosophy that is of decreasing the
cost of living and saving people's money for them to have a quality life. This is
further supported by elements that include Pakistan's low average income and
excessive commodity expenditure percent. These elements strongly mirror the
need of most people in Pakistan's populace, who prefer cheaper and higher-quality
products. Another problem is convenience. People are asking for ease in shopping
activity because shopping in itself is troublesome for some people. They do not
want to go to different places to get all their needed products. Secondly, some
people might not even want to spend that much money, so some stores like Naheed
Supermarket may not be a preferred option for middle-income earners. On the
other hand, stores such as Chase and Imtiaz do not provide every range of products
under their name. Cumulatively, these are why people in Pakistan would prefer a
store like Walmart over here.