MARKET ANALYSIS

A. HISTORICAL BACKGROUND

We all know that the Philippines is a tropical country. Hot weather has always been

experienced, particularly in the summer. During those times, Filipinos will obviously take

efforts to cool themselves off and beat the heat of a hot climate. The trend-setters took

this opportunity to create a business of making and selling an ice cream; namely the

“SorbeTaste”. The SorbeTaste offers different flavors of a Filipino-style ice cream not

just to beat the summer heat but also to satisfy the cravings of our customers. In

today's season where Christmas is quickly approaching, Filipinos are making sure to buy

ice cream for their parties in order to make it complete and exciting. For that reason,

SorbeTaste will be the one who fulfills their parties, as it offers an outstanding and

"gawang Pilipino" ice cream, giving them a satisfied feeling that they have never felt

before during the Christmas season. Other than selling ice cream in a shop, the

SorbeTaste can also cater for any occasions like birthday parties, Christmas events,

celebrations and the like.

B. DEMAND (CONSUMER RESEARCH)

Ice cream will always be the perfect treat that you can give to your partner, family,

and friends for any season of the year. It will refresh us during summer and a scoop of

ice cream will surely give us a different flavor of experience. Ice cream is considered as

a comfort food. It is scientifically proven that ice cream can help to lighten up

someone's mood and help heartache easier to get through. As Filipinos, ice cream will

never go out in the picture in terms of merienda and you can enjoy it with your love
ones whether in a cup, cone or bread. Ice cream surely is in demand in the Philippines.

SorbeTaste was created to satisfy people's cravings. Our business location, where no

one is offering ice (Monopoly Market) cream, is a sweet spot to sell delicious ice cream

to people. Children are fond of sweet ice cream, while older people are not into much

sweetness. As a result, SorbeTaste introduced various flavors into the market based on

their type of preference in order to cater to the preferences of a large group of

consumers. With these delicious flavors, changes in consumers' food tastes are not a

problem.

C. BUYING CAPACITY

The pricing strategy of the product "SorbeTaste" will be based on the pricing

strategy Cost Plus. This can maintain the product's price affordably and reasonably

because it will come from the sum of production expenses and a certain profit

percentage. We will compare it by making a different strategy from competitors like our

product will have a unique taste that can afford by anyone at the low price. The

customer will pay our price because the product will surely capture them by making it in

a healthy way with no preservatives on it. And of course, because it is a budget

friendly. The price of every ingredient insulates us and by how you will make it. Adding

a value is providing lots of helpful information, creating a brand that builds relationship

to the customers and having qualitative preference and dedicated personnel. Some of

the food have sizes that have corresponding prices. The prices are the following:
 FLAVORS PRICE

MILKTEA ICECREAM 20/ 3.5 oz 50/ 250 ml 180/ 1000 ml

UBE 20/ 3.5 oz 50/ 250 ml 180/1000 ml

CHEESE 20/ 3.5 oz 50/250 ml 180/1000 ml

CHOCO PEANUT 20/ 3.5 oz 50/250 ml 180/1000 ml

FRUIT SALAD 20/ 3.5 oz 50/250 ml 180/1000 ml

COOKIES AND CREAM 20/ 3.5 oz 50/250 ml 180/1000 ml

STRAWBERRY 20/ 3.5 oz 50/250 ml 180/1000 ml

MANGO 20/ 3.5 oz 50/250 ml 180/1000 ml

LANKA 20/ 3.5 oz 50/250 ml 180/1000 ml

D. SUPPLY

The site of the SorbeTaste, an ice cream shop, is at Sitio Dueg Brgy. Maasin, which

is a main tourist spot in San Clemente, Tarlac. We decided to open our shop in a tourist

area, considering also the supply in the said location. Our research indicates that there

aren't many shops and restaurants on the site. As a result, a shop that can satisfy the

tourists' cravings while they are unwinding is in high demand. Furthermore, the demand

for any business in the said location is very strong, but the supply is low. So, the

business will be on good terms if we are talking about competition. Tourists can also

relax and enjoy the lovely scenery and pleasant climate at the site. The place is very

ideal for the business because eating a Filipino-style ice cream while enjoying the view
of nature and the ambience in the area can give you chills and relaxation that tourists

will never feel anywhere else.