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  • MKT 465

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    Ali Akbar Ananto 1813519630
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    Partnering with a celebrity cyclist who has millions of followers can help advertise a new bike brand. The celebrity can ride sample bikes in areas with the target demographic, subconsciously increasing customers' likelihood of buying the branded bike. Additionally, featuring the new bike brand in the weekly automobile section of a major newspaper can support advertising efforts and reach thousands of potential buyers.

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    Partnering with a celebrity cyclist who has millions of followers can help advertise a new bike brand. The celebrity can ride sample bikes in areas with the target demographic, subconsciously increasing customers' likelihood of buying the branded bike. Additionally, featuring the new bike brand in the weekly automobile section of a major newspaper can support advertising efforts and reach thousands of potential buyers.

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    4 views1 page

    MKT 465

    Uploaded by

    Ali Akbar Ananto 1813519630
    Partnering with a celebrity cyclist who has millions of followers can help advertise a new bike brand. The celebrity can ride sample bikes in areas with the target demographic, subconsciously increasing customers' likelihood of buying the branded bike. Additionally, featuring the new bike brand in the weekly automobile section of a major newspaper can support advertising efforts and reach thousands of potential buyers.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Partnering with Celebrity: there are a lot of hyped celebrities who ride bikes and they are

    followed by millions of people. Partnering with a celebrity and using their popularity to
    advertise the product can be another great way to reach potential customers. These celebrities
    can take 3/4 bikes and roam around the target demographic area. This will subconsciously
    create a bias on the customers’ head and the possibility of them to buy the newly branded bike
    will increase.

    Featuring in newspaper: The daily star releases a weekly page related to automobiles.
    Featuring and branding the new products will certainly add weight to the advertisement
    campaign of the product, simultaneously reaching thousands of potential buyers.

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