Velocita can also throw a shoe event with different contests and engagement events.

Through
this event, they can show case their product line up and at the same time get huge customer
engagement. They can also offer prizes like discounts on bikes or free bike accessories for the
contest winners. This will increase the engagements and the possibility of sales as the
customers would want to redeem their discounts. This show case and discount offer with lure
them in both ways directing them to buy the products.

Road runs can be another interesting way to grab potential customers’ attention. Velocita can
arrange road runs where they will lead the participating bikers to any destination. The group
can be leads by 8-10 Velocita bikes of different models and they can practically advertise about
their features like mileage, comfort, handling, performance, high speed control etc. Riders will
be able to know these features in reality and resulting in their interest to buying these bikes.

Reviewer Interview: Velocita can invite trending bike reviewer and professional riders to
review and post videos about the bikes. This will reach out to thousands of potential buyers as
currently buyers tend to rely on reviews before making any buying decision. Moreover, people
tend to be biased on their favorite content creators and their decisions are largely affected by
these creators’ comments.

Billboard: For the purpose of brand advertisement positioning and also letting people know
about the bikes, this is a great medium. Advertisement in billboards can be done in multiple
phases which will create hype. These type of hyped advertisements make people more curious
about the product. Velocita can start the advertisement with just hanging the logo with a small
note that creates suspense. Then eventually revealing the brand, product, features and so on.
This will have a sequential advertisement motion and also retain the suspense and hype.
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