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  • MKT 465

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    Ali Akbar Ananto 1813519630
    4 views3 pages
    The document outlines a marketing plan to promote motorcycle sales over 3 months using various media. It includes running 45 second advertisements 12 times in a 3 month period on YouTube, radio advertisements on Radio Foorti for 2 months, print advertisements in Daily Star and Prothom Alo newspapers for 1 month each, magazine advertisements in various publications for 1 month each, support media like billboards for 6 months, text message marketing through mobile carriers on June 21st, and direct marketing with leaflets, brochures and posters at universities, schools and malls once per day from 4-6pm for 3 months.

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    mkt 465 - Copy (27)

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    The document outlines a marketing plan to promote motorcycle sales over 3 months using various media. It includes running 45 second advertisements 12 times in a 3 month period on YouTube, radio advertisements on Radio Foorti for 2 months, print advertisements in Daily Star and Prothom Alo newspapers for 1 month each, magazine advertisements in various publications for 1 month each, support media like billboards for 6 months, text message marketing through mobile carriers on June 21st, and direct marketing with leaflets, brochures and posters at universities, schools and malls once per day from 4-6pm for 3 months.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    4 views3 pages

    MKT 465

    Uploaded by

    Ali Akbar Ananto 1813519630
    The document outlines a marketing plan to promote motorcycle sales over 3 months using various media. It includes running 45 second advertisements 12 times in a 3 month period on YouTube, radio advertisements on Radio Foorti for 2 months, print advertisements in Daily Star and Prothom Alo newspapers for 1 month each, magazine advertisements in various publications for 1 month each, support media like billboards for 6 months, text message marketing through mobile carriers on June 21st, and direct marketing with leaflets, brochures and posters at universities, schools and malls once per day from 4-6pm for 3 months.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    YouTube Channel 45sec Advertisement 2p 12times 3 month

    in a middle of m-
    video 11:
    30p
    m

    Radio Foorti 40Sec Morning show 2 month


    8a
    m

    Print News Paper Daily Star First page/ 1month


    online news
    portal

    Prothom Alo Online news 1month


    portal
    Dhaka Online news 1month
    Tribune portal

    Magazine Rise and First page 1month


    Shine, Desh, Motorcycle in
    Ad page

    Kishor Alo, Sample Sports 1month


    Unmad, Motorcycle in
    Anandadhara Ad page

    Today’s First page 1month


    Dhaka, Star Sample cruiser
    Insight bike in ad page

    Support billboard, banner 1.Chittagong 6month


    Media behind bus seat, port,
    painted ferry 2. Local bus,
    Highways,
    Rented cars,
    buildings,

    Mobile Texting using the Grameen One way 21st June


    telecom Phone, Robi, communication Because of
    companies Banglalink Worlds
    Motorcycle
    Day. The
    texting will
    start from 21st
    June

    Direct Leaflets , Universities, Aft Once in a 3month


    Marketin brochures, Schools , er day
    g/Persona Posters, Colleges , Cla
    l Selling Online Banners, Shopping- ss
    Owned media, malls, Bus end
    Stands s
    last
    tim
    e
    and
    4.p
    m-
    6.p
    m

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