J_de

Principles of Marketing Assigment 1

1. Compare and contrast a four Ps approach to marketing versus the value approach
(creating, communicating, delivering and exchanging value). What would you expect
to be the same and what would you expect to be different between two companies
that apply one versus the other approach?

Since the market has developed, the 4Ps approach has become less effective for
companies. As a result, the activities that are related to marketing a product are not
included in product, price, place, and promotion. This led to the development of a
more efficient approach - the value approach. 
In contrast, in the value approach, an offering might not be just a product, but rather
one that provides value to the customer. As an example, the offering might include a
product along with some post-sale services or additional benefits. Therefore, it can be
said that the value approach focuses on selling the offering rather than the product
itself, and that it includes a lot more than just the product.
As a result, the 4Ps approach focuses on product, while the value approach focuses on
customer - it is a more customer-oriented marketing strategy, close to one-to-one
marketing in some aspects. Furthermore, the value approach is more precise, making it
easier for marketing professionals to create and market all four types of products.

2. You are considering working for United Way upon graduation. Explain how the
marketing goals, strategies, and markets for the nonprofit differ from a for-profit
organization
Profit is the primary motivation for for-profit companies. Nonetheless, United Way is
raising money to accomplish its mission to help the needy. As part of its mission,
United Way helps to provide good education, a healthy lifestyle, and financial
assistance to needy families. 
A profit-making organization will produce a product or sell a service to make money.
In addition, they will market their products to attract a lot of attention from customers.
Their profits will rise as a result of having more buyers. 
Marketing is targeted to the needy people in non-profit organizations who really need
finances for education, health care, and other needs. For-profit companies are
marketing to their target customers, so marketing among such people will also be
meaningful for them. 
You can create pamphlets or brochures and distribute them among students or other
communities. The needy people will be able to easily access it. Marketing non-profit
organizations with this strategy is more effective. To market these organizations, small
palys or skits can be performed in the street to gain attention.

3. How has PepsiCo employed a product development strategy?

 Pepsi Co is the second-largest beverage company in the world. In addition to Pepsi,
Coca-Cola is another competitor that puts pressure on the company's market share.
Cost leadership and broad differentiation contribute to Pepsi's competitive advantage.
To improve Pepsi's financial condition, cost leadership generally focuses on
minimizing costs. The company also offers discount prices on certain products. A
second competitive strategy offered by Pepsi is broad differentiation. A unique
product of a consumer attracts the consumers. As an example, Pepsi's Lay potato chips
are popular because they are low in saturated fat.
 
4. Describe the value propositions the social networking sites YouTube and Facebook
offer Web users.
Web users can create and share their content using social media without knowing
Hyper Text Mark-up Language (HTML). YouTube allows users to upload and share
videos. By facilitating communication with web users, social media enterprises create
a value proposition. Viewers of YouTube may communicate with the user who
uploaded the content. As a social network, Facebook facilitates communication
primarily through social connections. There are a variety of social media communities
on Facebook, including friends, family, colleagues, acquaintances, or just people who
share a common interest.
In addition to facilitating communication and connecting, social media platforms such
as YouTube and Facebook also create value propositions by managing traffic and
websites. In order to store the millions of data generated by web users, they maintain
the servers and create new software and hardware.
In today's digital age, social networking sites are creating value propositions for web
users by creating value propositions.