HDFC Life: Scope of Work(SOW) for

Influencer Activity
Overview
HDFC life would like to collaborate with Influencers to explain to the
customers the importance of Conventional & ULIP Plans and also the
importance of Timely Payment of Policy Premium

Problem Statement
HDFC Life wants to connect with Customers to explain the importance of
Conventional & ULIP Policies and how having them is beneficial to customers
and their family members. We want to highlight to the customers the
Financial & Long term Benefits of Insurance Plans. Also, the importance of
timely payment of their insurance policy. HDFC Life would like to collaborate
with Influencers as they have a strong following and are inclined to listen to
Influencers Point of View. Engagement will be through reels/posts or stories
of influencers & can later be expanded to snippets in influencer’s YouTube
video channel