Sablay, Kenneth Bryan M.

IE103/C4

“How to give the Perfect Pitch”

One of the few things that I’ve found to be important in the video is that even though you

know you have a great idea, it would mean little to nothing if the delivery isn’t good. A good

business pitch is supposed to be simple, clear, and focused on the subject at hand. Another point

to be made is that humans are very limited when it comes to listening, and time management is

as important as the idea itself. Everything the presenter says has to be conscious, everything

needs to be planned. Identifying who you audience are, is a great way to start. Who will listen to

you? What do they want to hear? It really helps a lot on how to construct the whole pitch.

Brainstorming or anything related to it is also important. Our brains aren’t really that excellent

on retaining multiple ideas at once so writing it out somewhere helps. Being clear with your

objectives is also a must, as this will decide whether your audience will want to back you up, or

not. All in all, being precise, brief and clear are the most important things when it comes to

business pitch presentation.

Takeaways:

- Simplicity, clarity, and focus are paramount to success.

- Less is more when it comes to business pitch. Make sure to not make the pitch too

lengthy, but not too short.

- Get the ideas out of your head, then organize your thoughts, then make the visuals.

- A good storyline is essential.

- Practice, practice, practice.

Sablay, Kenneth Bryan M. IE103/C4

“How to create a pitch deck for investors”

As stated on the video, and an obvious one at that, the intro is the most important section in a

pitch deck because it will decide whether you’ll have the attention of investors for the entirety of

the presentation. This is where you’ll present the problem you’re trying to solve, and your

product that will answer that problem. The problem section has to be concise, non-debatable, and

as for the rest of the presentation and as much as possible, limit or eliminate jargons completely.

Another thing to keep in mind is that to focus more on the benefits of your product/services, not

so much on its features. You’ll need to be able to convince investors that you could make them

rich by investing to your company. Predicting the market size is also essential, as it will give

investors more confidence that your company will make them money, along with a brief, but

precise business model presentation. You then need to be able to identify your company’s

competitors, and why your product/services is a step above theirs, as well as identifying what

your technical advantages over the competition. You’ll also need to figure out ways to grow your

business and pitching them as if it is all accurate. It’s also important to build trust, not only

between the entrepreneur and the investors, but also the whole team, answering the question,

“Why are you the right set of people to grow this company”.

Takeaways:

- Simplicity is always key to any presentations, and pitch decks are no different.

- Little to no technical jargon.

- Build trust.
Sablay, Kenneth Bryan M. IE103/C4

- Identifying factors as accurate as possible such as target market, market size, business

model, market plans, etc., are essential.

“5 Pitch Mistakes Entrepreneurs Make, and How to Fix Them”

The first mistake stated in the video is that entrepreneurs fail to tell a story. The story is a

critical part of a pitch because it tells the investors if the problem actually exists, or whether or

not it needs solving. It is your chance to make them relate to your problem, or at least, it is a

problem that a large number of individuals are experiencing, and are willing to spend to solve

said problem. The second mistake stated is that entrepreneurs don’t think at the level of the

investors, making it hard to relate to them. Third, they think a pitch is rational. Investors, as

stated in the video, are leaning more towards the excitement and intuition factor of your

company, not just more technicalities and analysis. The fourth mistake is that entrepreneurs try

too hard to be credible. It’s important to make it so that investors will know why you standout, or

at least, know that you are a credible person, not just throwing past achievements or companies

you’ve worked with before. This again, falls into the category of being simple. Lastly, is to cut

the unnecessary details about your pitch to keep things clean and simple as always, and to focus

more on the things that matters.

Takeaways:

- Keep things clear and simple

- Relate to the investors, and not just fulfilling a checklist of things to say.

- Think at the level of the investors by answering questions like, “Why is my product

relevant now” or “Why is this the only time we could build this” as stated in the video.
Sablay, Kenneth Bryan M. IE103/C4

- Figure out ways on how to excite the investors on who you are as a company, and what

you do.

- Try to be different and if possible, try to standout in the eyes of the investors.

- Try to only focus on the things that matters, and remove anything unnecessary from your

pitch.